Reid All About it

JANUARY 4, 2019

Tony Rossell at Marketing General Inc. identifies six bad marketing habits that are killing membership marketing and growth —fodder for your association’s New Year’s resolutions. Some quick hits before we get to next week’s free webinars: How event planners can use content marketing to raise awareness and drive attendance.

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Higher Logic

FEBRUARY 7, 2019

Can we talk about how glamorous the life of a marketer is for a moment? …I While the role of a marketer can be incredibly interesting and rewarding, it doesn’t come without challenges. You’re not alone, you hardworking marketer, you! As HL Marketing Specialist Amie Perrott put it: “ The staying up-to-date battle is real.

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Freestone

APRIL 11, 2024

Giving life to your newly created marketing piece in multiple channels goes a long way. Scaling is so important for small organizations with limited marketing resources. Leveraging your marketing automation tools will help infuse dynamic content and create templates that you can then reuse. Is it OK to repurpose content?

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Content Revenue How To Social Media 80

Association Adviser

FEBRUARY 18, 2013

Last month, I attended eM+C’s All About Email LIVE! email marketing conference. A whole day dedicated to improving email? “Email marketing is simple,” you’re thinking. “Email is a workhorse, meant to be quick and cheap, not fancy and time-consuming,” you say.

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Association Briefings

MAY 6, 2021

Although both are defined as digital-first generations, there’s still very distinct ways to digitally market to millennials and Gen Z - particularly as it relates to email. For successful organizations, a good portion of marketing budgets are being spent on recruiting, retaining and engaging with these younger professionals.

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Marketing millennials Email Marketing Social Media 52

Forj

AUGUST 7, 2017

Associations and nonprofits share a marketing dilemma unlike traditional for-profit businesses. The target market and demographics for a business are centered around prospective clients and existing clients. Tips for Marketing to Association Members. Include your network in marketing efforts. Go off-line, too.

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Course Tips Marketing Class 98

Association Success

NOVEMBER 10, 2020

If you’re feeling stuck, read on for inspiration you can use for seven key marketing channels. Conversation-sparking social media. Effective social media marketing will spark conversation not just among your followers, but within your industry. Essential email newsletters. Short, multipurpose videos.

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Content Social Media Newsletter Video 134

Higher Logic

JUNE 14, 2018

That’s a little harder to do when it comes to resources, so we wanted to make it easier for you and create a trusty list of blogs and podcasts that we follow for updates about communities and marketing automation. The CMX blog shares a variety of resources about community management, including videos, articles, and announcements.

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WBT Systems

AUGUST 29, 2017

Your association can leverage the power of social proof when marketing your online learning programs. The behavioral science behind social proof. Social proof is the driver behind the growth of influencer marketing campaigns on Instagram and other digital platforms. 1 – Social Proof from Industry Influencers.

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Marketing How To Course Discount 192

Freestone

APRIL 11, 2024

Giving life to your newly created marketing piece in multiple channels goes a long way. Scaling is so important for small organizations with limited marketing resources. Leveraging your marketing automation tools will help infuse dynamic content and create templates that you can then reuse. Is it OK to repurpose content?

Content 52

Content Revenue How To Social Media 52

MemberClicks

AUGUST 11, 2022

Crafting marketing messaging — emails in particular — should be fun and exciting, not challenging! Take the guess work our of writing event promo email subject lines with our ideas and templates. But first, lets explore email marketing for events, best practices and some stats. How to market your event.

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Email Marketing Social Media Price Marketing 52

Reid All About it

MAY 21, 2021

This series of 15- to 20-minute videos cover hot topics and issues related to 501c organization management. 5 Secrets of Email Marketing Geniuses. Learn the secrets of email marketing geniuses, including: the 5 types of nonprofit emails, the anatomy of an email marketing campaign, and 6 email marketing mistakes to avoid.

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Fonteva

NOVEMBER 10, 2021

So to help you out, we’ve made this concise guide on how to market and drive attendance for your virtual events. So why bother with virtual event marketing? Well, 93% of event marketers believe events lead to valuable one-on-one customer engagement. So the big question is, how to create a killer content marketing strategy ?

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Marketing How To Discount Content 52

Associations Now

MAY 12, 2014

A new report from the Web Video Marketing Council takes a look at some of the latest trends in online video production, and the message is clear: Organizations are devoting more resources to engaging their audiences with a growing trove of video content. Online video is a hot commodity among many organizations.

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Video Report Marketing Email Marketing 40

GrowthZone

APRIL 23, 2020

RingCentral : Free video conferencing for non-profits. Google : Free premium version of workplace video chat tool. Intermedia : Free Video Conferencing (for all of 2020) and Pro Video Conferencing (until 2021). Intermedia : Free Video Conferencing (for all of 2020) and Pro Video Conferencing (until 2021).

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Associations Now

JANUARY 13, 2020

Also: Tips to boost your email marketing efforts. Once you’ve chosen an event, spend time on the event website and social media feeds to network ahead of time. See who is active in the social community and connect with them in advance. Connect with them on social media and make an effort to get in touch.

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Achieve

MARCH 2, 2022

If you can’t gather all of your supporters together for a 5K or walk-a-thon, have people participate by running or walking in their neighborhoods or local parks and uploading pictures and their running or walking statistics on social media or their personal fundraising pages.

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Reid All About it

MAY 19, 2023

Aaron Terr at Persuasion makes a free speech case for Section 230 , which prevents owners of social media platforms and online communities from being sued for user-generated content. Politicians want to beat up on social media platforms because people are saps, but what are the downstream effects? .* – Do This, Not That!

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Strategy Content Leadership Email Marketing 195

Association Adviser

DECEMBER 17, 2013

The same can be said for creating and implementing an integrated, cross-channel marketing plan. While promoting your association’s products or services through one channel can create awareness and drives conversions, marketing your brand and products through multiple channels increases awareness and conversions exponentially.

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Marketing Video Email Marketing Social Media 60

Membership Marketing

MARCH 8, 2012

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Fundraising with Social Media. For each donation made, the responder got a vote on what video would be produced for the conference.

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Higher Logic

MAY 20, 2020

Video conferencing and virtual events have never been more important to business as it is now - especially for associations who need to keep members engaged and revenues high. Want to learn more about automating your email communications ? Check out the Ultimate Guide to Marketing Automation, available below.

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Revenue Learning Management System Member Engagement eBook 296

Associations Now

JULY 2, 2019

Digital marketing tools make it easier to test out a member recruitment campaign in real time. At the American Optometric Association, piloting several marketing tactics with chapters first helped inform a national campaign targeted to young prospects. Email marketing. Social media advertising.

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Recruiting Recruitment Minnesota Georgia 88

Associations Now

APRIL 28, 2020

But video workout site Daily Burn saw the most benefit, with a 310.2 With other forms of traffic, such as social media and email marketing, coming with potentially large added costs, SEO is gaining momentum for some organizations with lower budgets. percent and 65.6 percent, respectively. percent bump.

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Disciple Media

FEBRUARY 7, 2024

In this blog, we’ll explore how to get your membership set up for success (Part 1), and strategies to market and sell your membership (Part 2). Are you planning to provide insightful articles, exclusive videos, interactive courses, or perhaps a mix of these? Share this story across all marketing channels.

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How To Social Media Content Price 36

WBT Systems

JUNE 26, 2017

If your association builds an industry-wide marketing campaign around the challenge, you’ll attract the attention of professionals beyond your membership. They’ll have the opportunity to see what it’s like to be an active member of your community—and you’ll have the opportunity to add them to your email marketing list.

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Member Engagement LMS Discount Education 160

Associations Now

NOVEMBER 7, 2013

15 % The increase in the use of video in email marketing from 2012, according to the “2013 Online Video Marketing Trends Report.” ” A new report on online video marketing looks into some of the latest trends, including incorporating video into email.

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Video Email Marketing Social Media Cost 40

Association Success

OCTOBER 8, 2020

From social media to email marketing, webinars to live streaming, technology has created countless ways to connect with your audience. Posting video clips of sessions on YouTube. By getting comfortable with the unknown, your association will be more prepared to adapt to whatever the future holds. .

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How To Proposal Analysis Email Marketing 148

Association Briefings

AUGUST 23, 2021

Email Newsletters Email’s reign is more powerful than ever thanks to a couple of recent events in the digital marketing space. Brand marketers, agency execs and email marketing experts say email marketing has already reaped the benefits of the decision, even though the cookie removal has been delayed until late 2023.

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Revenue Social Media Newsletter Email Marketing 52

GrowthZone

MAY 17, 2017

Let’s analyze the journey so you discover how social media, digital marketing/sales, and marketing automation help move your prospects and members through the process. Prospects in your target market need to become aware your organization exists. Enter social media. That’s engagement.

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How To Social Media Directory Tips 112

Disciple Media

JUNE 29, 2023

Conduct thorough market research to identify your ideal customers. This in-depth knowledge will enable you to tailor your marketing efforts, create targeted messaging, and provide relevant content that resonates with your audience. Content marketing is a powerful tool for attracting, engaging and converting your target audience.

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Strategy Social Media Review Content 36

MemberClicks

FEBRUARY 7, 2023

Add new members to your online community Direct new members to your online community —you can even make it easy by giving them instructions or a video walkthrough of how to use the platform. Remember to offer answers for any questions the new member may have after they’ve reviewed the instructions or videos provided.

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Learning Management System Social Media System Video 98

MemberClicks

SEPTEMBER 27, 2023

Streamline your form by including: The most relevant information first such as cost, date, time, and location An event summary that’s less than 140 characters White space to increase readability Event photo and/or a quick and engaging video. Vision is responsible for 80% of learning and people retain 95% more information via video vs text.

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Tools Tips How To Software 52

Disciple Media

FEBRUARY 6, 2024

In this blog, we will guide you through the process of building a membership site, from deciding whether it is the right fit for you and your business, to selecting the right platform, all the way through to launching and marketing your membership. This allows for more personalized content and marketing strategies.

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Associations Now

DECEMBER 12, 2013

Ration the messages you send—emailing them enough to remind them you’re still there, but not too much so that they wish you weren’t. That, and more, in today’s Social Media Roundup: You’ve Got (Too Much) Mail. Are you sending too much email? link] #nptech #assnchat. ht @ AwesomelySimple ).

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Social Media Library Email Marketing Resources 40

Higher Logic

OCTOBER 12, 2017

Online community and marketing tools open up communications with your supporters. Multichannel marketing tools enable simple communication and campaign promotion via email, direct mail, content management, and social media. Customizable platforms enable your nonprofit to build unique solutions.

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Technology Strategy Software Tools 179

Disciple Media

DECEMBER 27, 2023

Coaches provide fresh, relevant content consistently, which might include video lessons, behind-the-scenes glimpses, or curated roundups of valuable information​​. Whether it’s video tutorials, interactive workshops, or insightful articles, your content should educate, inspire, and engage.

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How To Library FAQ Content 36

Disciple Media

AUGUST 23, 2023

This foundational understanding helps you tailor your services and marketing efforts to resonate with the right people. Delve into your potential clients’ world through surveys, interviews, and social media analysis. Choose the right platforms Not all social media platforms are created equal.

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