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Why your association should understand the differences between AMS and CRM software

Nimble AMS

Customer relationship management (CRM) software is a data driven tool that streamlines your customer relationships. Associations can leverage CRM software to enhance customer or member relationships. Predict which member benefits will increase membership and highlight those benefits in automated email marketing campaigns.

Software 137
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How to Set Up Registration for An Event (Tools, Tips, and More)

MemberClicks

You may want to use a tool like BrowserStack to test your page. Event promotion with social media ads A recent Personify survey revealed that 41% of event professionals cite that social media advertising is the most effective method of event promotion , with email marketing campaigns following at 35%. Personalized experiences.

Tools 52
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Association Brain Food: 4.12.24

Reid All About it

Email Marketing, Strategy & Best Practices (Radio Free 501c, the podcast of Rogue Tulips Consulting ) Every week Rogue Tulips brings the nonprofit community intriguing guests discussing vital topics affecting nonprofit organizations around the world—and we have fun doing it! . More info/register. Host: Fridays@4 Mon 4/15 at 8 a.m.

Revenue 256
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10 Association Communications Stats with Tips to Reach Younger Members More Effectively

Higher Logic

Here’s what else we know : You can reach and retain younger members by exceeding their expectations with a customized member experience that meets them where they are in their careers, and positions you to grow together. Tip: Tap into tools that support the collection of comprehensive member data.

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Marketing Automation: Creepy? Or Just Good Customer Service?

Higher Logic

When revealed, it’s actually quite a useful way to give members a more personalized, tailored, helpful experience. And it’s left traditional email marketing tactics in the dust. Marketing automation is great news for both the marketer and the consumer. This is key to providing an excellent member experience.

Marketing 184
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Association Brain Food: 6.30.23

Reid All About it

Professional development is a highly valued employee benefit, according to dozens of research reports, especially by early-career professionals. WBT Systems provides strategies for offering professional development as an employee retention tool. Tool implementation. More info/register (PAR members only). Sponsorships.

Chicago 205
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Building Buy-In for an Online Community at Your Association

Higher Logic

Online engagement tools open up a new world of advertising space and give you a new way to attract sponsors with compelling and diverse offers around events, community ad space, and member newsletters and mailings. How community helps: Appeal to the next generation of members with a modern community experience.