Associations Now

JULY 25, 2017

The pricing scheme for many email marketing service providers—which grows based on the size of your list—is one that feels destined for disruption down the line. A new tool from Microsoft suggests how such a disruption might happen. You know how I know email marketing isn’t going anywhere anytime soon?

Email Marketing 80

Email Marketing Price Marketing Cost 80

Membersuite

SEPTEMBER 8, 2016

. One of the many things that makes email marketing such a valuable piece of an organization’s overall marketing strategy is the access to reporting metrics that it provides. How many other communications tools provide instantaneous feedback as to how well a message is delivered and engaged with?

Email Marketing 60

Email Marketing Marketing Tools Communications 60

Associations Now

FEBRUARY 1, 2019

Litmus’ 2019 State of Email report highlights the issues to watch out for (including Google AMP’s email variant) and trends to follow in email this year. Among the highlights of the latest report: Mobile, Gmail remain the biggest drivers. It’s also unclear if other email providers will follow Google’s lead.

Report 85

Report Email Marketing Tools Technology 85

MemberClicks

SEPTEMBER 27, 2023

You may want to use a tool like BrowserStack to test your page. Event promotion with social media ads A recent Personify survey revealed that 41% of event professionals cite that social media advertising is the most effective method of event promotion , with email marketing campaigns following at 35%. Enabled data collection.

Tools 52

Tools Tips How To Software 52

Reid All About it

APRIL 12, 2024

Email Marketing, Strategy & Best Practices (Radio Free 501c, the podcast of Rogue Tulips Consulting ) Every week Rogue Tulips brings the nonprofit community intriguing guests discussing vital topics affecting nonprofit organizations around the world—and we have fun doing it! . More info/register. Host: Fridays@4 Mon 4/15 at 8 a.m.

Revenue 256

Revenue Strategy Price Newsletter 256

Blue Sky eLearn

FEBRUARY 4, 2020

Luckily, there are digital tools designed specifically to help you through the process! The software allows you to organize and store member information, as well as generate reports to discover valuable insights on your membership. Manage registration, marketing efforts, and product add-on revenue all through your main database.

Organization 270

Organization LMS Software Social Media 270

Associations Now

JANUARY 31, 2024

In February, Gmail and Yahoo will begin to require email senders to authenticate their emails, make it easy to unsubscribe from email lists, and stay under a reported spam threshold. On February 1, Gmail and Yahoo will begin to enhance email security measures to lower phishing and spam problems.

Email Marketing 111

Email Marketing Report Review Marketing 111

Nimble AMS

MARCH 30, 2023

Customer relationship management (CRM) software is a data driven tool that streamlines your customer relationships. An AMS assists in data management and reporting, optimizing sales and marketing efforts, and streamlining member payments and e-commerce initiatives. What is customer relationship management ( CRM ) ?

Software 138

Software Member Experience Technology Certificate 138

Optimist Consulting

MARCH 30, 2017

I really enjoyed reading the latest insights and predictions on digital trends for the membership sector in Digital Excellence 2017 , the free annual research summary report from MemberWise. Here are my top 10 insights from the report. You can download the report for free. What are your priorities for 2017?

Report 100

Report Social Media Member Engagement System 100

Reid All About it

MAY 21, 2021

At LeadershipNow, Lance Mortlock explains the difference between scenario planning and forecasting , and offers six questions to help you identify which tool will provide the outcomes your association needs. Join us for an engaging discussion, interactive Q&A and useful tools to help give you the edge when pursuing your next promotion.

San Jose 369

San Jose Email Marketing Tools millennials 369

Membersuite

OCTOBER 21, 2022

Since an AMS is at its essence a database, find out what kind of reporting and analysis you can do with the AMS alone, and what you’ll have to rely on other software to do. This option expands your data analysis capabilities and increases your team’s access to reports and dashboards. Soon, retention reports can be calculated for you.

Analysis 142

Analysis eBook Software Report 142

Aaron Wolowiec

MAY 24, 2016

Email marketers: Does this sound familiar? According to most reports, email is the No. 1 tool for marketing among associations. But do email campaigns work? A new report by Informz may help marketers decide. According to the report, email volume rose nearly 12 percent from 2014.

Marketing 140

Marketing Email Marketing Newsletter Report 140

Aaron Wolowiec

MAY 24, 2016

Email marketers: Does this sound familiar? According to most reports, email is the No. 1 tool for marketing among associations. But do email campaigns work? A new report by Informz may help marketers decide. According to the report, email volume rose nearly 12 percent from 2014.

Marketing 140

Marketing Email Marketing Newsletter Report 140

Reid All About it

JUNE 30, 2023

Professional development is a highly valued employee benefit, according to dozens of research reports, especially by early-career professionals. WBT Systems provides strategies for offering professional development as an employee retention tool. Tool implementation. Employee retention. Non-dues revenue partners. Sponsorships.

Chicago 205

Chicago Newsletter Revenue Education 205

MemberClicks

FEBRUARY 9, 2023

Based on a recent Marketing General report , associations that saw spikes in new membership or member renewal rates 80% or higher in the last five years said their value proposition was compelling or very compelling. But creating a membership marketing strategy from scratch can be a daunting task.

Marketing 98

Marketing Strategy Tips Email Marketing 98

CMA Solutions

JANUARY 31, 2024

Invest in Search Engine Optimization (SEO) A report from the Search Engine Journal says that 93% of all online experiences, regardless of sector, begin with a search engine. Use Social Media Engagement Social media is a powerful tool for building brand awareness and customer engagement. for every $1 spent on influencer marketing.

Industry 64

Industry Marketing Social Media New Jersey 64

GrowthZone

APRIL 18, 2023

In general, marketing automation can be extremely helpful for associations in several ways: Efficient communication Marketing automation tools enable associations to efficiently communicate with their members and stakeholders via email, social media, and other channels.

Marketing 78

Marketing Email Marketing Social Media Recruiting 78

Associations Now

NOVEMBER 25, 2014

It’s easy to look at something that’s long been consistent and reliable—such as email marketing—and think you’ve mastered it. For a lot of associations, email marketing is kind of like the hoverboard—an area where it doesn’t seem like there’s much possibility. Consider what’s possible.

Email Marketing 40

Email Marketing Marketing Press Release Tools 40

Associations Now

FEBRUARY 16, 2016

A Design Tool to Watch The pain of email design isn’t going anywhere anytime soon, but developers are beginning to get a little craftier about solving the problem. While email marketing is the bread and butter of most association marketing offerings, it often isn’t pushed to the full extent of its capabilities.

Email Marketing 40

Email Marketing Marketing Newsletter Course 40

Reid All About it

JULY 7, 2023

. – PAR Member Meet-Up: Sales Tactics that Association Teams Use to Win Email subject lines, purposeful outreach and unique follow-ups: join this PAR Member Meet-Up to learn and share how association revenue producers are managing customer engagement and guiding their clients to great investment choices. CAE credit. More info/register.

Tools 195

Tools Education Newsletter Chicago 195

Higher Logic

FEBRUARY 4, 2020

Naylor’s 2019 Association Communications Benchmarking report is full of so many insightful nuggets that it’s worth reading the full assessment, but here we’ll cover 10 stats from the report : #1. Tip: Tap into tools that support the collection of comprehensive member data. 10 Association Communications Stats + Membership Tips.

Communications 287

Communications Tips Content Tools 287

Higher Logic

DECEMBER 5, 2019

Attendees reported that the session provided “Great information that really impacts how we’ll send moving forward,” as well as introduced concepts both new and old that made it “Worth it!” These are three email authentication protocols that are essential to your success: Sender Policy Framework (SPF). Let’s get into it.

Email Marketing 156

Email Marketing Tips Marketing Content 156

Higher Logic

OCTOBER 11, 2018

If you’re an email marketer, you’ve probably heard acronyms like “SPF,” “DKIM,” and “DMARC” being tossed around with little explanation. People might assume you automatically understand these terms, but the truth is that many marketers’ grasp of these concepts is vague, at best. Where Should You Start with Email Authentication?

Email Marketing 176

Email Marketing eBook Report Marketing 176

Higher Logic

OCTOBER 25, 2018

When you rely solely on an AMS to target every single objective, you’ll likely notice a natural shift to mediocrity, when other built-in tools could deliver better quality (such as email marketing, event registration, and website functionality). An AMS (and really any tool) isn't meant to do everything well.

Tools 176

Tools Member Experience Software Marketing 176

Expo Logic

DECEMBER 27, 2019

One out of every two (52.6%) event managers agree — they're investing more into event management tools , software and digitally integrated systems than in previous years, turning to these systems to make their jobs easier and their events better. These tools help simplify the end-to-end administration of major event components.

Tools 36

Tools Software Social Media Conference 36

GrowthZone

JUNE 21, 2021

Analytics and reporting. Financial reporting. Chamber Nation provides AMS software geared toward chambers of commerce and other member-based associations and delivers full-service economic development tools for members and staff. Board member reporting. Email and text communications. Email marketing.

System 148

System Software Directory Membership Management 148

EventMobi: Association Events

JUNE 21, 2023

All in one What’s worse than having no tools? Having too many tools, and none of them talk to one another! No single tool will be able to do absolutely everything well. But look for a central tool that can handle most of your needs, and then compliment it with additional software. A+ Reviews: We won’t speak for ourselves.

Software 130

Software Price Review Event Planning 130

MemberClicks

OCTOBER 20, 2023

For associations in an increasingly digitized world, it’s now more important than ever to invest in digital tools that are agile and responsive to your organization’s unique needs. In a post-COVID-19 world, associations are now making the investment in more agile tools that support their growth and resilience.

Software 52

Software Association Management How To Email Marketing 52

Higher Logic

MAY 29, 2020

Online engagement tools open up a new world of advertising space and give you a new way to attract sponsors with compelling and diverse offers around events, community ad space, and member newsletters and mailings. MTI chose online community as a tool for digital transformation. Promote your publications and subscriptions.

Social Media 254

Social Media Tools Member Engagement Revenue 254

Association Adviser

MAY 20, 2014

What they did seem more interested in was “improving the quality of their existing communication vehicles” (54 percent) and “upgrading their publishing tools, technologies and processes” (48 percent). Second on their wish list is upgrading their publishing tools, technologies and processes. Did You Know?

Tools 60

Tools Indiana Technology Analysis 60

Associations Now

APRIL 9, 2020

With people stuck in their homes and staying away from retail, marketing departments are avoiding failures by adapting their messages to the times. Email marketing is a fundamental tool for associations and other organizations. The adjustment can be awkward , and some are struggling with it.

Marketing 113

Marketing Email Marketing Guidelines Examples 113

Higher Logic

AUGUST 2, 2018

Like the Wizard of Oz, marketing automation isn’t a mysterious or creepy force , but just a marketer pulling some metaphorical levers and gears behind a curtain. And it’s left traditional email marketing tactics in the dust. Marketing automation is great news for both the marketer and the consumer.

Marketing 184

Marketing Software Member Experience Email Marketing 184

Reid All About it

JANUARY 26, 2024

I’ve used data from Marketing General Inc.’s s 2023 Membership Marketing Benchmarking Report in many of the posts I’ve written for clients. Email marketing news. Make sure staff who have anything to do with IT or email marketing get this critical message: Gmail and Yahoo have new requirements for bulk senders.

Survey 256

Survey Project Strategy Education 256

Reid All About it

MAY 19, 2023

Q2 Email Marketing Tips Hear insights from six of the industry’s leading email marketing experts. Discover the latest email tips, trends and tactics for both business and consumer markets that will take your campaigns to the next level. .* – Do This, Not That! More info/register. More info/register.

Strategy 195

Strategy Content Leadership Email Marketing 195

Associations Now

JUNE 15, 2015

Ann Smarty , brand and community manager for Internet Marketing Ninjas , has a stern warning against being lulled into a false sense of security by auto-publishing social media tools. ” Smarty lists six tools that can help in various steps of the content-production process. They include: Scheduling Tools.

Tools 40

Tools Social Media Email Marketing Report 40

Reid All About it

JANUARY 4, 2019

Inspired by a Harvey Nash/KPMG CIO survey report, David DeLorenzo at DelCor discusses the attributes of a transformational association CIO. Billhighway invited 16 component relations professionals to talk at the Association Component Exchange (CEX) about their favorite chapter tech tools for: Collecting chapter information and data.

Video 285

Video Washington Social Media DC 285

Reid All About it

MAY 12, 2023

This past week, I was still on a “softer” foods diet thanks to periodontal surgery, so nothing outstanding to report. Subscribe to Blog via Email Enter your email address to subscribe to this blog and receive notifications of new posts by email. State of the association industry. More info/register. 1 CAE credit. . –

Chicago 200

Chicago Newsletter Mooc Education 200