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Email Marketing vs. Marketing Automation [Explained]

Higher Logic

Email is an important component of any modern marketing strategy. But, email marketing on its own can only do so much. Trying to look at your members’ engagement using email marketing is like seeing the world without glasses. Email Marketing Creates Background Noise. What it does, it does…fine.

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Association Brain Food: 4.12.24

Reid All About it

They also tell the stories of two association executives who generated more revenue after changing their approach to sponsorship. by Tony Rossell, Marketing General Inc. Witness the power of AI tools through live demonstrations, showcasing their impact on real-world scenarios. Ready to veg a bit? More info/register.

Revenue 256
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Association Brain Food: 6.30.23

Reid All About it

Professional development is a highly valued employee benefit, according to dozens of research reports, especially by early-career professionals. WBT Systems provides strategies for offering professional development as an employee retention tool. Non-dues revenue partners. Tool implementation. and expansion (yay!).

Chicago 205
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5 Benefits of an AMS with a Built-In Data Warehouse

Membersuite

Since an AMS is at its essence a database, find out what kind of reporting and analysis you can do with the AMS alone, and what you’ll have to rely on other software to do. This option expands your data analysis capabilities and increases your team’s access to reports and dashboards. Soon, retention reports can be calculated for you.

Analysis 142
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How to Set Up Registration for An Event (Tools, Tips, and More)

MemberClicks

Adding an embedded checkout adds convenience and it’s an easy way to improve your attendee’s experience and to retain them, all while boosting your event revenue and attendee conversions. You may want to use a tool like BrowserStack to test your page. Embedded checkout. Optimize loading time. Enabled data collection.

Tools 52
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Association Brain Food Weekly: 5.21.21

Reid All About it

At LeadershipNow, Lance Mortlock explains the difference between scenario planning and forecasting , and offers six questions to help you identify which tool will provide the outcomes your association needs. Join us for an engaging discussion, interactive Q&A and useful tools to help give you the edge when pursuing your next promotion.

San Jose 369
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My top 10 insights from MemberWise’s Digital Excellence 2017 report

Optimist Consulting

I really enjoyed reading the latest insights and predictions on digital trends for the membership sector in Digital Excellence 2017 , the free annual research summary report from MemberWise. Here are my top 10 insights from the report. 2017 remains all about member engagement, operational efficiency and revenue growth.

Report 100