Higher Logic

FEBRUARY 4, 2020

The sooner associations wake up to the reality that their multigenerational membership base isn’t going to retain itself with an outdated communications strategy, the sooner they can break through to emerging generations and maximize overall engagement and retention. But don’t fret - today works, too!

Communications 287

Communications Tips Content Tools 287

Reid All About it

JULY 16, 2021

WBT Systems recapped a recent Non-Dues-A-Palooza webinar where Will Hold, the CEO of the National Alliance for Insurance Education & Research, described how his association quintupled their online education revenue by offering subscriptions, corporate learning portals and learning paths focused on job roles. Email Address: Subscribe.

Revenue 195

Revenue Video Strategy Industry 195

Reid All About it

MARCH 17, 2017

Now, onto more mundane things… Is inbound marketing still a bit perplexing for you? Aptify shows how associations can use inbound marketing for lead generation and, ultimately, membership recruitment. For those of you who host webinars, pay particular attention below to the webinar about webinars on Wednesday, March 22.

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DC Washington America eBook 150

EventMobi: Association Events

OCTOBER 19, 2023

There are many strategies for attracting new members over time, but if you want to see a boost ASAP, the best thing you can do is start brainstorming membership drive ideas! We’ve got you covered with membership drive examples, marketing tips, and the event tech to make it all a breeze. What is a Membership Drive? Step 4: Budget!

How To 130

How To Discount Social Media Software 130

Reid All About it

FEBRUARY 12, 2021

Skip down to the list of free webinars if you prefer take-out. If you have a free webinar or event coming up, please send me the link before Wednesday evening the week before it’s scheduled. The ROI Member Recruitment Brochure: How to Crea8e Brochures That Positively Influence Membership Decisions. Email Marketing Workshop.

Revenue 370

Revenue North Carolina Industry Technology 370

Reid All About it

OCTOBER 12, 2018

A few quick hits before we get to this week’s list of free webinars: How New York’s post-WW2 female painters battled for recognition. ( If you host webinars, check out these two next Wednesday: “10 Ways to Extend the Reach of Your Webinar Content” and “How to Become a Superstar Webinar Presenter.” New Yorker ).

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DC Las Vegas Washington Review 170

Reid All About it

JULY 8, 2016

Back in the saddle—here’s the list of webinars and other events for the association community for the week of July 11. Hear about trend data and the interest in, evolution of, and success with referral marketing. Webinar Surveys: How to Get Useful Feedback from Your Audience. This webinar title makes no sense. 1 hour CMP.

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DC Certificate Washington Content 150

WBT Systems

JULY 24, 2018

Associations want to know how their membership recruitment, retention, and marketing tactics compare to others so they can improve member growth and engagement. Every summer, the association community looks forward to the release of the Membership Marketing Benchmarking Report from Marketing General Incorporated (MGI).

Survey 150

Survey Marketing Certificate Education 150

Reid All About it

OCTOBER 5, 2018

A few quick hits before we get to this week’s list of free webinars: Keep an eye out for these top 11 phishing email subject lines. If your organization has a free webinar or event coming up, please send me the link. Maximizing Association Revenue in a Flat Dues Environment (Washington DC & webinar). TechRepublic ).

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DC Washington Tools Certificate 170

Reid All About it

MAY 12, 2023

The corporate market is a growing profit center for them—and could be for your association too. WBT shares seven MOOC business model strategies you should definitely steal. They describe several examples of general and specialized membership tiers and discuss factors to consider before moving forward, like your AMS and market research.

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Chicago Newsletter Mooc Education 200

Higher Logic

DECEMBER 6, 2018

2018 Membership Marketing Benchmarking Report. Example 2: Recruitment Campaigns. You could automatically move those people into your marketing automation platform and send a series of emails asking people to become mentors. Resource: [WEBINAR RECAP Q&A] The Value of Community in Customer Success.

Newsletter 189

Newsletter Maine Content Examples 189

Reid All About it

JULY 21, 2017

Your weekly list of free webinars and events for the association community… Yesterday I went on an ebook buying rampage thanks to BookBub. If your organization has a webinar scheduled in the near future, please send me the link. Grow Your Event with Digital Marketing That Works. Well, that’s what happens to me.

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Las Vegas DC Mooc Nevada 231

Reid All About it

JUNE 2, 2017

Your weekly list of free webinars and events for the association community… Countdown time to AMS Fest!! If your organization has a webinar scheduled in the near future, please send me the link. 2017 Key Performance Benchmarks: Email vs. Automation. Ah, the geeky pleasures of life. Tue 6/6 at 2 p.m. 1 CMP credit.

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Raleigh Chicago DC Washington 150

Reid All About it

NOVEMBER 10, 2017

If you work in an association, I encourage you to think about content strategy for five minutes because the American Society of Association Executives (ASAE) Foundation is studying how associations use content strategy. This research will: Document which associations are developing and implementing content strategies.

DC 150

DC Washington Tools Education 150

Reid All About it

DECEMBER 9, 2022

Subscribe to Blog via Email. Enter your email address to subscribe to this blog and receive notifications of new posts by email. Email Address: Subscribe. If you have a free webinar or event coming up, please send me the link by Wednesday afternoon the week before it’s scheduled. We all have stories to tell!

Colorado 39

Colorado Recruiting Recruitment Survey 39

Reid All About it

OCTOBER 28, 2022

Subscribe to Blog via Email. Enter your email address to subscribe to this blog and receive notifications of new posts by email. Email Address: Subscribe. If you have a free webinar or event coming up, please send me the link by Wednesday afternoon the week before it’s scheduled. Maybe It’s Your Marketing.

Blended Learning 39

Blended Learning Email Marketing Revenue Technology 39

Reid All About it

MAY 27, 2022

Recruiting volunteers and leaders has always been a challenge for some associations and chapters, but as the Fortune article pointed out, now you’re dealing with a whole new set of issues. Fíonta explains why volunteer recruitment has become more difficult since the pandemic and suggests strategies for filling your leadership pipeline again.

Technology 41

Technology Case Study Education System 41

MemberClicks

FEBRUARY 9, 2023

One of the most effective ways to recruit new members is to let them know about your benefits. Based on a recent Marketing General report , associations that saw spikes in new membership or member renewal rates 80% or higher in the last five years said their value proposition was compelling or very compelling.

Marketing 98

Marketing Strategy Tips Email Marketing 98

Reid All About it

OCTOBER 21, 2022

Subscribe to Blog via Email. Enter your email address to subscribe to this blog and receive notifications of new posts by email. Email Address: Subscribe. If you have a free webinar or event coming up, please send me the link by Wednesday afternoon the week before it’s scheduled. 1 CMP credit. More info/register.

Revenue 44

Revenue Email Marketing Education Review 44

Association Briefings

OCTOBER 22, 2020

Here are a few data-driven email strategies to help further market your association to your members and professional community. Segment Your Subscribers In today’s email world, personalization is a must. Tradeshow/Event Registration – Which members are currently registered for your next tradeshow or webinar?

How To 52

How To Newsletter Content Communications 52

Reid All About it

JUNE 10, 2022

If member companies are struggling to recruit and keep staff , they will be reluctant to let employees attend conferences or volunteer for your association. WBT Systems suggests strategies to attract talent to your association’s industry and help member companies improve their hiring and retention practices. Email Address: Subscribe.

Arlington 39

Arlington Revenue Content Team 39

Aptify

DECEMBER 6, 2017

A content marketing strategy guides your decisions about the type of content you’ll provide to your different audiences. Convert visitors to customers and members with an inbound marketing strategy. Or, the offer could be purchasing an on-demand webinar, registering for an online course, or joining your association.

Marketing 56

Marketing Software Content Process 56

Reid All About it

JULY 14, 2023

Subscribe to Blog via Email Enter your email address to subscribe to this blog and receive notifications of new posts by email. Email Address: Subscribe If you have a free webinar or event coming up, please send me the link by Wednesday afternoon the week before it’s scheduled. 1 CAE credit. 1 CMP credit.

Education 39

Education Price Tools Technology 39

MemberClicks

MAY 13, 2022

The robust tools contained within this software option provide value to members, improve recruitment and retention, and save organizational leaders time and effort from having to jump between multiple systems. . Email Marketing. You can make changes to your strategy based on these results. Event Management. Personify360.

Software 52

Software Association Management Price System 52

Reid All About it

MAY 20, 2022

I double the recipe so we can enjoy it more than one night and I can have it for a few lunches too—my usual Sunday strategy. Subscribe to Blog via Email. Enter your email address to subscribe to this blog and receive notifications of new posts by email. Email Address: Subscribe. CAE credits. Host: Grype.

Arlington 41

Arlington Project DC Technology 41

Reid All About it

APRIL 23, 2021

Help yourself and others benchmark member communication efforts and strategies by participating in Association Adviser’s 10th annual Association Communications Benchmarking Survey. Content strategy. Skip down to the list of free webinars if you prefer takeout. Member communications. The survey closes Friday, April 30.

Revenue 370

Revenue Strategy Content Education 370

Higher Logic

JANUARY 27, 2020

Now, he's head of Structure3C, a community strategy firm. How Matt is movin’ and shakin’ in the community industry: Matt’s career path has taken him through teaching, sales, marketing, IT, and now, community management. Heather is hosting an Ask-Me-Anything (AMA) webinar on Thursday, February 13 at 2pm ET. Matt Lawson.

Software 317

Software Industry Strategy Social Media 317

Reid All About it

JANUARY 6, 2017

Here’s the list of this week’s free webinars and learning events. If your organization has a webinar scheduled in the next few weeks, please send me the link. Email Marketing in 2017: Trends, Data and Best Practices. webinar) – Top Ten Hot-Button Insurance Issues Facing Nonprofits. More info/register.

Email Marketing 150

Email Marketing North Carolina New Jersey DC 150

Reid All About it

JANUARY 6, 2017

Here’s the list of this week’s free webinars and learning events. If your organization has a webinar scheduled in the next few weeks, please send me the link. Email Marketing in 2017: Trends, Data and Best Practices. webinar) – Top Ten Hot-Button Insurance Issues Facing Nonprofits. More info/register.

Email Marketing 150

Email Marketing North Carolina New Jersey DC 150

Higher Logic

DECEMBER 21, 2017

Targeted Revenue Source: Lapsed Member Recruiting [Webinar Recording]. In this webinar we cover how to determine why former members allow their membership to lapse, and quick, targeted strategies for bringing them back into the fold. Email of the Month: Meet Minneapolis. Read more. Read more. Read more. Read more.

Minneapolis 176

Minneapolis Email Marketing Revenue Recruiting 176

Reid All About it

NOVEMBER 9, 2018

A few quick hits before we get to this week’s list of free webinars: Need to know info: the ultimate guide to Google ranking factors in 2019. If you have any free webinars or events coming up, please send me the link. But most will agree that recruitment and retention feels tougher now than ever before. Pat on head. Host: PCMA.

Chicago 174

Chicago DC Washington Software 174

Reid All About it

APRIL 14, 2017

Your weekly list of free webinars and events for the association community… Last week, after a day of hiking in Capitol Reef National Park, I got on Facebook to share some photos and learned about the consolidation of Aptify, Abila, and YourMembership under the new Community Brands umbrella. Why Did My Webinar Fail? Host: ON24.

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Content Chicago Marketing DC 150

MemberClicks

JANUARY 6, 2022

And one of the best ways to take your recruiting efforts on the road is with a networking mixer. To encourage your current loyal members to participate, offer an incentive for those who send you successful new recruits. Another kind of recruitment event you can host is a bring-a-friend meeting. Ask members for recruitment ideas.

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Recruiting Recruitment Discount Social Media 52

MemberClicks

JANUARY 6, 2022

And one of the best ways to take your recruiting efforts on the road is with a networking mixer. To encourage your current loyal members to participate, offer an incentive for those who send you successful new recruits. Another kind of recruitment event you can host is a bring-a-friend meeting. Ask members for recruitment ideas.

Recruiting 52

Recruiting Recruitment Discount Social Media 52

MemberClicks

NOVEMBER 16, 2021

While email has been around for decades, it’s still one of the most effective communication channels, even compared to new technologies (we’re looking at you, social media). As of 2019, email marketing boasted a 4,200% return on investment —or $42 in returns for every $1 spent. Preview any upcoming webinars or workshops.

Newsletter 52

Newsletter Tips eBook Content 52

MemberClicks

NOVEMBER 16, 2021

While email has been around for decades, it’s still one of the most effective communication channels, even compared to new technologies (we’re looking at you, social media). As of 2019, email marketing boasted a 4,200% return on investment —or $42 in returns for every $1 spent. Preview any upcoming webinars or workshops.

Newsletter 52

Newsletter Tips eBook Content 52

Reid All About it

SEPTEMBER 9, 2022

Enter your email address to subscribe to this blog and receive notifications of new posts by email. Email Address: Subscribe. If you have a free webinar or event coming up, please send me the link by Wednesday afternoon the week before it’s scheduled. Email marketing has never been more difficult than it is today.

Education 41

Education Project LMS Technology 41