Higher Logic

MAY 29, 2020

Their discussions, the resources they download, and the feedback they give you are all crucial to building your member personas. Online engagement tools open up a new world of advertising space and give you a new way to attract sponsors with compelling and diverse offers around events, community ad space, and member newsletters and mailings.

Social Media 254

Social Media Tools Member Engagement Revenue 254

GrowthZone

APRIL 18, 2023

In general, marketing automation can be extremely helpful for associations in several ways: Efficient communication Marketing automation tools enable associations to efficiently communicate with their members and stakeholders via email, social media, and other channels.

Marketing 78

Marketing Email Marketing Social Media Recruiting 78

Reid All About it

MAY 19, 2023

The weekly list of free educational events and resources for the association community… Reflection. “I Q2 Email Marketing Tips Hear insights from six of the industry’s leading email marketing experts. Learn how to navigate the complex world of event tech and select the right tools for your event needs.

Strategy 195

Strategy Content Leadership Email Marketing 195

Higher Logic

FEBRUARY 4, 2020

Tip: Tap into tools that support the collection of comprehensive member data. Mobile-friendly access : Mobile-friendly access to educational resources and membership benefits is important to younger members, who will want 24/7 access to your learning programs from whichever device they choose. Is it because they just don’t want to?

Communications 287

Communications Tips Content Tools 287

EventMobi: Association Events

OCTOBER 19, 2023

Event management software to level up your membership drive events with mobile event apps, live and virtual event support, live polling and gamification tools, multi-event management tools, and more. Host an association business spotlight If you run an association, your reach is one of your most powerful tools.

How To 130

How To Discount Social Media Software 130

Reid All About it

JANUARY 4, 2019

The weekly list of free educational events and resources for the association community… If your association has chapters or geographic components (sections, affiliates, local networking groups), please participate in the Chapter Benchmarking Study. Providing resources to chapter leaders. Tony Rossell at Marketing General Inc.

Video 285

Video Washington Social Media DC 285

Association Briefings

FEBRUARY 10, 2021

Data-driven email marketing is not only about using the data an association already has about its members, but also about the data it can collect through member interactions and engagements, ultimately predicting future behaviors. And while the tools are available, implementation isn’t necessarily simple. How Can We Help?

eBook 52

eBook Strategy Email Marketing Marketing 52

Reid All About it

JANUARY 26, 2024

The weekly list of free educational events and resources for the association community… Membership. I’ve used data from Marketing General Inc.’s s 2023 Membership Marketing Benchmarking Report in many of the posts I’ve written for clients. Email marketing news. 1 CAE credit. More info/register. More info/register.

Survey 256

Survey Project Strategy Education 256

Associations Now

MARCH 12, 2024

Associations have more opportunities than ever to engage with their communities via email, though challenges remain in terms of personalization, targeting, and data security. The 2023 Association Email Benchmark Report , published last month by the technology firm Higher Logic, highlighted the virtues of sophisticated email marketing.

Report 59

Report United States Analysis Email Marketing 59

Higher Logic

DECEMBER 5, 2019

While link shorteners can be an effective tool for, say, keeping a Tweet you want to publish under 280 characters, they’re not ideal for increasing inbox delivery. Here’s why you shouldn’t use link shorteners in your email marketing content: Third-party link shorteners (services like bit.ly

Email Marketing 156

Email Marketing Tips Marketing Content 156

ISAE

SEPTEMBER 7, 2023

Unlocking Growth Potential: The Benefits of Working with a Marketing Agency Whether you run a small business that's just starting out or an established business looking to expand, working with a marketing agency can help unlock your growth potential. If you need to bring together several documents into one file, use a PDF merging tool.

Marketing 52

Marketing Indiana Newsletter Social Media 52

Higher Logic

SEPTEMBER 20, 2017

That data becomes even more powerful when combined with data from other systems, like an AMS/CRM, email marketing, marketing automation platform or Google Analytics. In short, a data analytics tool is designed to help you prove the value of your community and to provide a comprehensive view into your most important metrics.

How To 197

How To Price Cost Project 197

Reid All About it

JANUARY 7, 2022

The weekly list of free educational events and resources for the association community…. Email marketing automation software. explains the costs associated with email marketing automation software and the factors affecting those costs. Invest in you. Reflection questions. Quick hits. More info/register. Kristin St.

North Carolina 195

North Carolina Software Email Marketing Sacramento 195

Reid All About it

JULY 1, 2015

Every year, when I register for the ASAE Annual Meeting, I check the box to receive emails from exhibitors. As a writer/marketer, I like seeing how vendors in my community use email marketing. Someone who works for a home builders association has no interest in an abstract collection tool.

Email Marketing 150

Email Marketing Learning Management System Content Tips 150

Higher Logic

JANUARY 23, 2019

Though it’s a tad confusing, it’s no coincidence that these two key Higher Logic features both use the word “automation,” because it reminds us how closely and effectively the two tools can work together. What Do Automation Rules and Marketing Automation Mean? Related: Email Marketing vs. Marketing Automation [Explained].

Marketing 136

Marketing Communications Case Study Tools 136

MemberClicks

OCTOBER 20, 2023

For associations in an increasingly digitized world, it’s now more important than ever to invest in digital tools that are agile and responsive to your organization’s unique needs. In a post-COVID-19 world, associations are now making the investment in more agile tools that support their growth and resilience.

Software 52

Software Association Management How To Email Marketing 52

Higher Logic

AUGUST 2, 2018

Like the Wizard of Oz, marketing automation isn’t a mysterious or creepy force , but just a marketer pulling some metaphorical levers and gears behind a curtain. And it’s left traditional email marketing tactics in the dust. Marketing automation is great news for both the marketer and the consumer.

Marketing 184

Marketing Software Member Experience Email Marketing 184

Achieve

FEBRUARY 2, 2015

The type of content that is good to include in a welcome series are resources that they would find useful. So if your subscriber is someone from an arts education organization, one of your welcome series emails might be “5 Tricks to Creating a Curriculum that Clicks” or “10 Examples of Our Favorite Art Assignments.”

Email Marketing 52

Email Marketing Marketing Software Content 52

MemberClicks

DECEMBER 19, 2023

Members provide a recurring donation that lets them access the nonprofit’s resources (such as a museum or park) or community (such as churches or economic development groups). Finding Your Perfect Membership Website Builder Looking for the right tools to build your membership website? Determine your membership model.

Directory 52

Directory Discount Software Tools 52

Reid All About it

JULY 7, 2023

The weekly list of free educational events and resources for the association community… A month from now, many of us will be at ASAE Annual in Atlanta. Next Generation, Networked-Based Marketing With so many tools for email marketing, social media, CRM, graphic design and generative AI, marketing efforts are often frantic and scattered.

Tools 195

Tools Education Newsletter Chicago 195

Reid All About it

MAY 3, 2019

The weekly list of free educational events and resources for the association community… View from our campsite in the Superstition Mountains Wilderness east of Phoenix. Tech Tools to Make You Immediately More Productive. These tools are powerful ways to share the difference you’re making in the world. Tue 5/7 at 1 p.m.

Tucson 262

Tucson Phoenix Products Tools 262

Reid All About it

MAY 29, 2020

The weekly list of free educational events and resources for the association community… Reboarding members. Acquire “mind tools” for boosting focus, productivity, and momentum in any environment. WBT shares ideas for using what you learn during reboarding to better serve members. Virtual event ebook. More info/register.

San Diego 259

San Diego Strategy Conference North Carolina 259

Blue Sky eLearn

MARCH 21, 2018

Social Media Marketing – whatever sites you are using for social media should be working to get more people registered for your events! Email Marketing – still one of the best ways to reach your audience, especially if you are using automation tools to share only what is the most relevant to them – like the webinar content!

How To 179

How To Social Media Price Discount 179

Reid All About it

MAY 12, 2023

The weekly list of free educational events and resources for the association community… Non Dues-a-Palooza (NDP). In or Out: Staffing and Managing a Successful Sales Team 32% of associations say their greatest obstacle to sales performance is staffing/resources. It’s not until early September, but put NDP on your radar. 1 CAE credit.

Chicago 200

Chicago Newsletter Mooc Education 200

Association Success

SEPTEMBER 22, 2020

Although creating high-quality content can be labor intensive, the time, energy and resources can truly pay off. To accomplish this, be sure to show your work by: Citing top-quality sources, such as national media outlets, academic resources, and studies. To earn readers’ respect, you’ll need to prove that they can trust your content.

Content 78

Content How To Newsletter Social Media 78

Achieve

MARCH 2, 2022

Email marketing campaigns One of the best ways to reach your supporters is through a message in their email inbox. With an email marketing campaign, you’ll see a much higher return on investment than with any other marketing channel. Looking for more resources to add to your online fundraising toolbox?

Social Media 59

Social Media Email Marketing Class Tools 59

MemberClicks

FEBRUARY 2, 2023

MemberClicks offers a comprehensive suite of association management system (AMS) tools to manage and grow your membership in addition to just facilitating membership activities like paying dues and hosting online content. Wild Apricot has an easy-to-use and attractive user interface that’s designed to optimize conversion.

Software 52

Software Course Content Tools 52

Achieve

DECEMBER 8, 2023

Maintain an Alumni Database There are several types of software you’ll likely leverage in your alumni fundraising efforts, including communication tools and an online payment processor. Email marketing. Let’s get started! However, the most important platform you need is an alumni database.

Tips 52

Tips Survey Social Media Communications 52

Disciple Media

FEBRUARY 6, 2024

The essence of a membership site lies in delivering specialized content and personalized experiences that are not available to non-members, making them a powerful tool for creators, coaches and businesses looking to build a sustainable revenue model. This data can inform the creation of targeted content that resonates with your audience.

How To 36

How To Price Analysis Content 36

Freestone

MARCH 4, 2024

You need a vision to guide your learning program and help establish your marketing strategy and campaigns, ensuring your future goals come true. Do you want your continuing education program to become a go-to professional development resource in your industry? This knowledge will help you understand how your program can stand apart.

Strategy 52

Strategy Marketing How To LMS 52

HighRoad Solution

NOVEMBER 19, 2020

From newsletters to event announcements to membership status reminders, email is a critical piece of your overall strategy. That's why our team of digital experts has created a holistic, hands-on learning experience to help you elevate your email program with industry best practices. If not, we get it.

Newsletter 78

Newsletter Tools Strategy Team 78

Higher Logic

OCTOBER 12, 2017

Between donation tools, donor or member management software, online community platforms, and other technological tools, it’s easy to become overwhelmed with all the capabilities and forget to make the most of these amazing solutions. Online community and marketing tools open up communications with your supporters.

Technology 179

Technology Strategy Software Tools 179

MemberClicks

MARCH 28, 2023

Whether you’re a nonprofit association, a chamber of commerce, a neighborhood group or even just a casual club, an online community platform can provide the perfect digital space to share ideas, resources and network with like-minded individuals. Others have additional features like jobs boards, online events and member directories.

Membership Management 52

Membership Management Software Directory Course 52

Association Success

SEPTEMBER 23, 2020

A one-pager is a classic marketing tool that your association almost certainly uses already. Create a downloadable resource. Downloadable content is a popular inbound marketing tactic, and for good reason. There are many ways to repurpose existing content into downloadable resources. Design a helpful one-pager.

Content 78

Content How To Newsletter eBook 78

Reid All About it

OCTOBER 5, 2018

The weekly list of free educational events and resources for the association community… Dave Coriale is a robot. Get access to the knowledge and tools necessary to automate continuous feedback from your members, your staff and your board. Okay, was a robot. Lunch provided. 1 CAE credit. Location: Washington DC. Lunch provided.

DC 170

DC Washington Tools Certificate 170

EventMobi: Association Events

SEPTEMBER 28, 2023

Your association’s membership listing is a centralized resource of contact information and membership status. You don’t want people getting dissatisfied because they can’t find the person or the resource they need! WildApricot also offers some other features like email marketing.

Directory 147

Directory Organization How To Kansas City 147

Higher Logic

JANUARY 31, 2019

Page 4 of this resource includes a great comparison of each generation’s expectations at a glance. Resource: Are You Prepared to Master the Engagement Economy? Software tools that gather behavioral data, like online communities , are extremely valuable as you seek to understand and retain your younger members.

Communications 184

Communications millennials Tips Software 184