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Association Brain Food: 6.7.24

Reid All About it

The weekly list of free educational events and resources for the association community… Generative AI. AI content is short-term arbitrage , not a long-term content marketing strategy, says Ryan Law at Ahrefs. Event technology. Event sunsetting. Google doesn’t look kindly on AI-infused content. Membership. AI detection.

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Managing the Communications Plan for Your Association’s Virtual Event

Protech

By Heather Hughes, Marketing Communications Specialist. After shifting away from an in-person customer celebration at the Four Seasons in Baltimore due to the COVID-19 pandemic, Protech Associates’ Fusion 2020 Customer Conference surpassed all previous attendance numbers for the event. I n a moment of crisis, innovation accelerates.

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Video Marketing Strategy: How To Bring Your Brand To Life

CMA Solutions

And that’s the short answer about why video marketing is quickly becoming the norm for businesses. A compelling video marketing strategy brings your brand to life because it captures and presents people as they are. A compelling video marketing strategy brings your brand to life because it captures and presents people as they are.

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With Gender Equality in Mind, CES Makes Changes for 2020

Associations Now

The Consumer Technology Association (CTA) is putting a fresh focus on inclusion at its signature event, CES, with a series of new rules and programs that aims to make sure women in particular feel like they have a place at the event. CES will also add a “sex tech” category, which is being offered on a one-year trial basis.

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Onboarding the Board—Your Opportunity to Promote Peak Performance

.orgSource

A calendar of events. Enlist your marketing department to craft audience-specific messaging for maximum impact. Feature new directors prominently throughout your social media platforms and send press releases to their local publications and news outlets. Financial statements. Minutes of recent meetings.

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Association Brain Food Weekly: 6.20.16

Reid All About it

– How to Leverage Webinars to Fuel Your Marketing & Sales Engine. And now, the list of webinars and other events for the association community for the week of June 20. Presenter: Kristi Casey Sanders, director of digital marketing strategy of Plan Your Meetings @ Meeting Professionals International. More info/register.

LMS 150
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Innovation: Key to Boosting Meeting Attendance

Associations Now

The onsite conference market and the new generation that an association like ours is trying to reach are not connecting. “The onsite conference market and the new generation that an association like ours is trying to reach are not connecting,” she said. What can be done to generate buzz and increase meeting attendance?