Associations Now

SEPTEMBER 26, 2014

While global brands like Nike and LEGO have developed and implemented successful strategies, other companies and industries have been slower to engage, including destination marketing organizations and convention bureaus, says Marketing Challenges International. A good example of this was featured in one of my previous blog posts.

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Content Marketing Press Release United States 40

Associations Now

AUGUST 31, 2015

Silvercar , which has a presence at 10 airports nationwide, has taken an app-first strategy to car booking, allowing customers to pick up a car—in all cases, an Audi A4—without even speaking with an attendant. McCormick said in a press release. Some startups are even beginning to eye the airport space exclusively.

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Detroit Press Release United States New York 40

Associations Now

MARCH 4, 2016

In an article posted on Business Insider late last month, the company’s vice president of product innovation, Chris Jaffe, explained what’s behind its recommendation algorithm. But the not-so-good news for associations is that recommendations and personalization strategy must continue to evolve and get better.

Austin 40

Austin Press Release United States Products 40

Association Adviser

NOVEMBER 6, 2017

For example, one goal is to help members raise awareness of public power in their communities. We produce and distribute template resources like infographics, videos, PSAs, fact sheets and press releases that members can customize and use as their own. AA: Tell us about your media relations strategy.

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Communications Puerto Rico Social Media Newsletter 109

Associations Now

JANUARY 23, 2015

“A top priority of event organizers today is driving revenue growth, and sponsorships are seen as a top area of opportunity, while exhibitors are looking to enhance the value of sponsorships,” said Vice President of GES MarketWorks and Strategy David Saef in a press release.

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Organization Seattle Press Release Revenue 40

Associations Now

NOVEMBER 25, 2014

What if there were room to disrupt the way we do our marketing and to reach new levels of innovation? But what if other strategies might be more effective in certain cases? What if the strategy we’ve used to turn emails into well-oiled machines made us miss some better strategies along the way? See the Potential.

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Email Marketing Marketing Press Release Tools 40

Associations Now

MAY 12, 2015

But it took the work of the Harvard Library Innovation Lab to do something significant about it. Libraries are in the forever business,” Harvard Library Innovation Lab Director Kim Dulin said in a news release. “We That said, the two primary URL redirect strategies have different purposes. We developed Perma.cc

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San Francisco Library Content Press Release 40

Associations Now

APRIL 15, 2014

We tend to give our good press a spit-shine and bury the bad news in a press release that few people will ever see. Our culture is changing, and the ability to manage problems, have a strong strategy when they occur, and solve them quickly is just as important. A good example of this is Target’s recent data breach.

Press Release 40

Press Release Certificate Committee Course 40

Reid All About it

JUNE 1, 2018

don’t use press releases to find new story ideas. ( Learn about the emerging trends in the certification/education space, ways to increase the value of your program by incorporating one of these trends, and other new and innovative ways other organizations are offering their education. Setting Goals to Execute Your Strategy.

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Puerto Rico Chicago Tools Washington 30

Beth Kanter

JANUARY 14, 2014

Every time I have taught a social media and digital communications strategy over the past decade, I always include useful research studies about the who and how people are using these tools. Benchmark Studies and Examples. Here’s what I learned: Global Social Media and Mobile Usage Studies and Internet Penetration.

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Social Media Organization Class Project 28