Elevating Engagement

FEBRUARY 24, 2023

Last week I asked which organizations you think are staffed with Chief Experience Officers. Here’s the cool thing about my examples and yours. The organizations that are staffed with Chief Experience Officers are also the organizations that stand out in their respective categories. Think again of your list.

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Organization Marketing Sample Tips 77

Blue Sky eLearn

FEBRUARY 18, 2021

Although your association might not be meeting in person right now, plenty of organizations are moving their meetings and events online and engaging members in the digital realm. First, you’ll need to create a planning committee to take charge of the organization and execution of your virtual day of service. Let’s jump in! .

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Organization Software Newsletter Tips 232

Wild Apricot

DECEMBER 1, 2017

Having worked with hundreds of organizations, I can tell you that the ones who develop and follow a strong nonprofit marketing plan grow faster and make a bigger impact than those who don’t. Here are 5 steps to create your own with examples.

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Marketing Examples Organization 402

Achieve

MAY 7, 2024

Your nonprofit’s mission requires funding, which is why your organization puts a lot of effort into its fundraising strategies. Let’s review the various types of donations you might accept, including why they should be categorized and how to organize them. Why categorize donations?

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Organization How To Revenue Tennessee 52

Higher Logic

DECEMBER 2, 2019

We’re always talking about building community and how engaged communities can have an undeniable impact on our organizations. To make the idea of an online community and its benefits more concrete, we used our internal employee community to crowdsource 12 of our favorite examples of thriving communities around the web.

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Examples Software Newsletter Review 156

Freestone

FEBRUARY 21, 2024

If your organization hopes to reach more learners or successfully promote an upcoming event, it might be time to create a marketing plan. With a marketing plan, your organization can strategize how to grow your continuing education program, increase engagement, and attract more learners. What is a marketing plan?

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Higher Logic

MARCH 15, 2018

In my quest to educate on marketing automation, I run across a lot of misconceptions. Someone always has a story about some other marketer, from some other organization, that had some sort of major difficulty or near catastrophe, caused by a malfunction of an automated campaign. There are always work-arounds.

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Marketing Cost Case Study Communications 235

Aptify

JANUARY 21, 2022

Here is some association trends data that can help point the way for your organization to better serve your members in uncertain times. . Here are five ideas from the association trends study to help prepare your organization for the future: 1. The organization was providing little value. For example: .

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Organization Certificate LMS Membership Management 138

.orgSource

FEBRUARY 12, 2024

Is your marketing team hanging out at the North Pole while the membership group chills in Antarctica? If the marketing team promises a fabulous new website, and the results don’t include any features members want, there will be issues, not the least of which is broken confidence. We saw their loyalty as beyond commercial transactions.

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Marketing Team Social Media Communications 88

MemberClicks

APRIL 11, 2023

Publishing your membership list allows your members ultimate visibility—you’ve given these organizations your stamp of approval, and this can result in networking opportunities and business referrals from your other members. Hundreds of organizations can leverage the power of membership directories. You can build your online presence.

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Directory Examples Social Media Newsletter 52

Higher Logic

MARCH 1, 2018

I may be biased, but I don’t consider most marketers to be inherently “shady.” The downfall of advertising might be part of marketing evolution, but let’s not make it the underlying narrative. Let’s refocus on marketing for people, not at them. Let’s refocus on marketing for people, not at them. It’s a simple concept.

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Marketing Price Education Content 189

NXUnite

MAY 15, 2024

It can take six months or longer to plan a nonprofit event and market it effectively. Repeat attendees: For attendees who’ve been to your nonprofit’s events before, your follow-up communications should recognize their continued support and thank them for their commitment to your organization. Establish a detailed follow-up schedule.

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Tips Social Media Survey Content 130

Higher Logic

AUGUST 2, 2018

Turns out, it’s not Big Brother spying on you – it’s just marketing automation at work. An abandoned cart campaign is a perfect example of how marketing automation can be used to create a great user experience. And it’s left traditional email marketing tactics in the dust. Tell me more, you say?

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Marketing Software Member Experience Email Marketing 184

Association Freak

AUGUST 31, 2023

Reading Time: 5 minutes This article first appeared in Associations Now as “ Five Breakthroughs in Membership Marketing “ It's Time for a Breakthrough in Membership Marketing Traditional membership marketing is predictably low return and has stayed the same for years. Most importantly, you know them. But are they?

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Marketing Cost Email Marketing Social Media 72

NXUnite

MAY 14, 2024

Your mission statement is the ultimate declaration of what your organization stands for and hopes to accomplish in the long run. For example, a cheerleading team may aim to raise $1500 with its three-month peer-to-peer fundraising campaign to supplement national competition fees based on its earnings of $1200 the previous year.

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Strategy Revenue Examples Team 130

MemberClicks

APRIL 16, 2023

Did you try a new marketing method? Are you a member of our organization? Multiple choice question based on the types of activities your organization offered) 9. You can also check out our 8 tips for event planning for additional guidance when organizing any upcoming events for your organization.

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Survey Examples Tips Price 52

Associations Now

JUNE 21, 2023

Rohit Bhargava, founder of Non-Obvious Company, believes in the power of non-obvious marketing to build trust with various audiences. During the opening keynote at ASAE’s 2023 Marketing, Membership, and Communications Conference, he shared five principles for telling authentic and compelling stories.

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Communications Marketing Library Examples 84

Freestone

MARCH 4, 2024

It might be time to create an association marketing strategy. An association marketing strategy can help you attract new learners, retain current members, drive non-dues revenue, and strengthen your brand recognition within your industry. But how can you begin building your association marketing strategy? Learner acquisition.

Strategy 52

Strategy Marketing How To LMS 52

Nexus Marketing

AUGUST 29, 2023

Tracking Client Success with Organic Conversions Our goal: get clients to an ROI as quickly as possible The ultimate goal of every SEO strategy is to demonstrate a strong ROI for clients by increasing qualified inbound lead generation through the organic channel. How is the organic channel performing compared to the previous year?

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Organization Software Revenue Report 52

Membersuite

APRIL 13, 2023

With content marketing, you can achieve these two goals simultaneously. Why Content Marketing Content marketing allows you to reach and develop relationships with a new audience of prospective members and customers while deepening relationships with your existing audience of members and customers.

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Content Marketing Social Media Video 93

MemberClicks

NOVEMBER 9, 2023

This measures participant satisfaction and organization affinity. For example: If one of your SMART goals were to improve skill development for your members in Area A, ask questions like: How would you rank your skill level in Area A before the workshop? Get information about how members perceive your events and your organization.

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Survey Examples Software Analysis 52

Higher Logic

APRIL 3, 2018

Matching gift programs are an incredible opportunity for nonprofits of all sizes, but unfortunately, many organizations fail to take advantage of that opportunity. Chances are your organization has already missed out on some of these extra funds! We’ve outlined four ways your organization can capitalize on these programs below!

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Marketing Strategy Revenue Tools 189

Higher Logic

FEBRUARY 2, 2018

In recent years, digital marketing strategies like search engine optimization, paid advertising, social media marketing, and blogging, have replaced traditional marketing tactics as the preferred methods for promoting products and attracting potential customers. But this shift doesn’t make outbound marketing obsolete.

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Marketing Strategy Social Media Content 189

Reid All About it

APRIL 19, 2024

TopClass LMS explains how it works and shares examples of associations doing this now. His observations are especially useful for consultants, but anyone who runs a team, department, or organization will find valuable advice here. Organizer: Cecila Sepp, CAE, founder, Rogue Tulips Consulting Fri 4/19 at 4 p.m. Decline of trust.

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Newsletter Content Social Media Education 250

WBT Systems

JULY 11, 2017

When digital entrepreneurs—those who make their living selling online products and services—see a need in their market, they design a revenue-generating online course to meet that need. They also use online course marketing tactics that help them become millionaires in the process. Develop a content marketing funnel.

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Course Marketing eBook Content 186

MultiBriefs

JUNE 29, 2023

{summary} Marketing for associations isn't an exact science, but there are some best practices you should follow. Unfortunately, marketing myths spread like wildfire, making it a little more difficult to put together a winning association marketing strategy. That's not always the case.

Marketing 52

Marketing Social Media Directory Video 52

WBT Systems

AUGUST 29, 2017

Association members encounter an overwhelming amount of information every day from organizations pushing themselves into the already crowded professional development space. Your association can leverage the power of social proof when marketing your online learning programs. The behavioral science behind social proof.

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Marketing How To Course Discount 192

Higher Logic

NOVEMBER 1, 2018

Proving your association marketing team’s effort’s worth to upper management and a board can be challenging. Solid data analysis and reporting are some of the best ways to show the value of the work you do and prove that your organization is getting a great return on their investment. Take Your Marketing Reporting to the Next Level.

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Report Tips Marketing eBook 203

Higher Logic

FEBRUARY 22, 2018

Web tracking may not be the first thing that leaps to mind when you think about marketing automation, but it should be. Like perfecting a golf swing, marketing automation is all about the follow-through, and combining web tracking with automated campaigns is exactly the prep you need before stepping out on the green.

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Marketing Communications Tips Tools 185

Reid All About it

APRIL 26, 2024

The outlook for associations, as described in Marketing General Inc.’s Mark Athitakis at Associations Now dug into new research about membership organizations from iSeatz, a loyalty technology company. Content marketing. Mariana Fernandes at Animalz shares her team’s favorite content marketing blogs, newsletters and podcasts.

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Content Survey Education Strategy 266

Eric Lanke

DECEMBER 17, 2018

I've been thinking this week about metrics for the marketing and communications function of my organization. Specifically, what's the best way to measure the contribution of our marketing efforts in the achievement of our program goals? In my organization there are program goals. Maybe I need to explain that.

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Marketing Newsletter Conference Recruiting 113

.orgSource

MAY 15, 2023

Is your marketing team hanging out at the North Pole while the membership group chills in Antarctica? If the marketing team promises a fabulous new website, and the results don’t include any features members want, there will be issues, not the least of which is broken confidence. We saw their loyalty as beyond commercial transactions.

Marketing 88

Marketing Team Social Media Communications 88

Associations Now

JANUARY 23, 2019

So some investors may have gotten conditioned to the idea that markets kind of always go up—which is certainly not the case.”. Then if the association needs to dip into reserves, they can use the intermediate fund, and not worry about the markets going up or down too much. “As Please share in the comments.

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Organization Marketing Class Revenue 47

MemberClicks

SEPTEMBER 20, 2023

Here are the features, tools, and solutions to look out for to modernize your organization. Examples of professional medical associations include: American Academy of Neurology Radiological Society of North America Illinois Osteopathic Medical Society American Veterinary Medical Association What is a Trade or Business Medical Association?

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Association Software Software Organization Certificate 52

Higher Logic

NOVEMBER 14, 2018

An AMS is a treasure trove of valuable data, so we often think: why not grab everything we can for our marketing campaigns? How do we know which AMS data points will be the most useful and effective to tap for our marketing campaigns? For example, let’s compare the following two emails. Example 1 , Example 2.

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Marketing Illinois Florida Content 197

Higher Logic

NOVEMBER 21, 2018

People want to receive relevant, customized recommendations from the brands and organizations they’re interested in. Adobe’s recent study about email marketing revealed more about these reactions to personalization. Learn more about integration: The 3 Best Data Points to Grab From Your AMS for Your Marketing Automation Campaigns.

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Marketing Guidelines Software Email Marketing 149

Associations Now

APRIL 5, 2023

As part of that marketing strategy, organizations should also consider asking speakers and exhibitors to help. Bringing speakers and exhibitors into your campaign gives more content to the marketing,” said Emily Golding, group director and marketing strategist at mdg.

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Strategy Conference Marketing Video 92