MemberClicks

NOVEMBER 9, 2023

This measures participant satisfaction and organization affinity. For example: If one of your SMART goals were to improve skill development for your members in Area A, ask questions like: How would you rank your skill level in Area A before the workshop? more likely to leave an organization in the next 6 months.

Survey 52

Survey Examples Software Analysis 52

Reid All About it

APRIL 19, 2024

TopClass LMS explains how it works and shares examples of associations doing this now. His observations are especially useful for consultants, but anyone who runs a team, department, or organization will find valuable advice here. Organizer: Cecila Sepp, CAE, founder, Rogue Tulips Consulting Fri 4/19 at 4 p.m. Decline of trust.

Newsletter 250

Newsletter Content Social Media Education 250

MemberClicks

SEPTEMBER 20, 2023

Here are the features, tools, and solutions to look out for to modernize your organization. A medical association is focused on furthering and protecting the interests of its members, like helping them with career growth and keeping them up-to-date with industry trends. Not sure where to start? What is a Medical Association?

Association Software 52

Association Software Software Organization Certificate 52

Higher Logic

NOVEMBER 21, 2018

People want to receive relevant, customized recommendations from the brands and organizations they’re interested in. Adobe’s recent study about email marketing revealed more about these reactions to personalization. You’ve got a customer or member database that holds all your member information. But first….

Marketing 149

Marketing Guidelines Software Email Marketing 149

Higher Logic

NOVEMBER 1, 2018

Proving your association marketing team’s effort’s worth to upper management and a board can be challenging. Solid data analysis and reporting are some of the best ways to show the value of the work you do and prove that your organization is getting a great return on their investment. Take Your Marketing Reporting to the Next Level.

Report 203

Report Tips Marketing eBook 203

Higher Logic

NOVEMBER 14, 2018

An AMS is a treasure trove of valuable data, so we often think: why not grab everything we can for our marketing campaigns? How do we know which AMS data points will be the most useful and effective to tap for our marketing campaigns? For example, let’s compare the following two emails. Example 1 , Example 2.

Marketing 197

Marketing Illinois Florida Content 197

.orgSource

MAY 15, 2023

Is your marketing team hanging out at the North Pole while the membership group chills in Antarctica? If these two drivers of engagement are a world apart, it will be challenging to deliver the seamless experience customers expect from their favorite brands. There was a time when associations didn’t think of their members as customers.

Marketing 88

Marketing Team Social Media Communications 88

Nimble AMS

OCTOBER 15, 2019

These three should be on your priority list to ensure a great member experience. Failing to keep up with technology may cause your organization to fall behind in its ability to deliver a great member experience. Keeping up with member expectations. As your association grows and evolves, its needs change.

Member Experience 60

Member Experience Technology System Software 60

MemberClicks

FEBRUARY 9, 2023

That means clearly communicating your organization’s value proposition. Based on a recent Marketing General report , associations that saw spikes in new membership or member renewal rates 80% or higher in the last five years said their value proposition was compelling or very compelling. Boosting your organization’s reputation.

Marketing 98

Marketing Strategy Tips Email Marketing 98

ISAE

MAY 13, 2024

Thanks to positive market changes, members’ finances seem to be in a better place, which allows them to continue paying dues. However, there are a few factors that could be harming member engagement, retention, and overall growth. Offer incentives to motivate your members to attend or participate. Networking activities.

Los Angeles 93

Los Angeles Discount Library Committee 93

Reid All About it

JANUARY 26, 2024

I’ve used data from Marketing General Inc.’s s 2023 Membership Marketing Benchmarking Report in many of the posts I’ve written for clients. Last year, 814 associations participated in MGI’s survey, which benchmarks the practices used by associations to recruit, engage and renew members. Email marketing news.

Survey 256

Survey Project Strategy Education 256

Smooth The Path

JUNE 18, 2019

My first-year member experience lines up with many other new member’s experiences according to member research. Associations tend to have very robust renewal programs, but meager new member onboarding programs. Organizations have a three-week window of opportunity to first engage each new member.

Organization 108

Organization Member Engagement Member Experience Video 108

Reid All About it

OCTOBER 27, 2023

TopClass LMS highlights distinctive site features from several excellent examples. Ewald Consulting describes how the Association of Workplace Investigators uses Local Circles to build connections and foster community among members and non-members. Marketing to younger generations. Orthodox beliefs. Value proposition.

LMS 256

LMS North Carolina Recruiting Recruitment 256

Association Analytics

JANUARY 30, 2023

Let’s break down several scenarios to show how data analytics can help improve the member experience. Dig Below the Surface to Find Gaps in Member Retention It’s likely that your organization measures retention rates, but are you looking at the surface or digging in below the aggregate level ?

Member Experience 321

Member Experience Analysis Course Survey 321

Higher Logic

MAY 20, 2020

Survey your members or repurpose existing content from your blog and other resources for new topics that interest your members. Tip: Sign up for Higher Logic's Super Series to see examples of virtual events as well as learn how to bring more engagement to your organization. Onboard New Members.

Revenue 296

Revenue Learning Management System Member Engagement eBook 296

Reid All About it

APRIL 12, 2024

SMS marketing. Text Request explains how to create an SMS (text) strategy that aligns with your association’s marketing strategy. They also offer advice on building your subscriber list, sending effective SMS marketing campaigns and staying in compliance with regulations. Member recruitment. What about your managers?

Revenue 256

Revenue Strategy Price Newsletter 256

Association Analytics

JUNE 21, 2023

Sometimes this feeling can leave you wondering where or how to start organizing your data, which can easily lead to a cycle of inaction and increased overwhelm. This leads to better communication, and over time, a more organized set up so you won’t be overwhelmed by where to go for the data you need in the moment. credits offered).

Team 319

Team Report Course Proposal 319

Higher Logic

FEBRUARY 4, 2020

Here’s what else we know : You can reach and retain younger members by exceeding their expectations with a customized member experience that meets them where they are in their careers, and positions you to grow together. Make it simple for your members to connect (on their terms) while providing a cohesive member experience.

Communications 287

Communications Tips Content Tools 287

Higher Logic

MAY 29, 2020

This is how you can prove your new member community will be a valuable technology investment. Here are five examples of priorities you might find in your association’s strategic plan, along with key points for how community helps. New Member Acquisition. Organize volunteering opportunities. Growing Non-Dues Revenue.

Social Media 254

Social Media Tools Member Engagement Revenue 254

Associations Now

FEBRUARY 11, 2020

Why organizations should move away from standard promotional strategies. When it comes to marketing, an in-your-face approach is a common one—think loud TV commercials or emails aggressively pushing a product. But these mass marketing techniques are no longer effective , argues Mahnoor Sheikh on the Sprout Social blog. “And

Marketing 75

Marketing Case Study Newsletter Content 75

NXUnite

MARCH 18, 2024

To build a thriving membership program , your association must evolve and find innovative ways to engage members continuously. Learning management software (LMS) emerges as a powerful tool that not only streamlines administrative tasks but also enhances member experiences through personalized learning opportunities.

Software 130

Software LMS Library Certificate 130

Reid All About it

OCTOBER 6, 2023

Once again, I’m asking for good examples of association (or association foundation) websites that feature an industry careers section. This page from SEMI about the semiconductor industry is an example of what I mean. In case you missed it, they described Open Space and its advantages, and shared a few association examples in part one.

Revenue 256

Revenue Certificate Tools Innovation 256

Association Analytics

MARCH 13, 2024

Every score has a treasure trove of insights you can work with to improve your members’ experience. That depends on your association’s members! First, you’ll want to consider is what the journey looks like, from new member to lifetime member. Creating Your Scoring Model So how should you set up your scoring model?

Review 169

Review Member Engagement Process Examples 169

Nimble AMS

OCTOBER 18, 2021

To deliver a great member experience, you must keep mistakes to a minimum. . Not personalizing member communications. . Sending generic member emails does nothing to show members you understand and care about their needs. Plus, be sure to regularly audit your data to keep it clean and organized.

Member Experience 120

Member Experience System Email Marketing Examples 120

Higher Logic

JUNE 26, 2020

To be effective today, the association knew they needed a member communication strategy that delivered a personal and valuable experience to members. This targeted, personalized approach has been especially successful at engaging and recruiting more members under age 35. Campaign #2: Engaging Current Members.

Recruiting 156

Recruiting Recruitment Email Marketing Communications 156

Associations Now

AUGUST 20, 2019

Two new reports point to member engagement challenges for associations, which could mean it’s time to test out an omnichannel marketing strategy—and, no, that’s not the same thing as multichannel marketing. Is your member engagement rate dropping? Take me as an example. If so, you’re not alone.

Marketing 91

Marketing Member Engagement Strategy Report 91

Aptify

MARCH 26, 2021

In addition to a full suite of association membership management capabilities, an ideal AMS solution for these types of organizations is one that offers: . In this case, the vendor manages things like software upgrades, security patches, and hardware upgrades for you, taking the burden off of your organization – especially your IT department.

Software 72

Software Association Management Organization System 72

Reid All About it

MAY 14, 2021

Marketing copy. If you’re frequently under pressure to come up with clever and compelling marketing copy, I feel for you. That’s when marketers turn to their swipe file: a collection of copied and pasted blurbs that hopefully provide inspiration. Either you have it or you don’t but you have to produce anyways. Event safety.

St. Louis 341

St. Louis Technology Strategy Conference 341

Reid All About it

MARCH 10, 2023

WBT Systems explains how you can use ChatGPT to manage and market your association’s education programs. Submittable describes the benefits of skills-based volunteering for employees, companies, and nonprofits and how organizations can get started. Content marketing. You need a content marketing ecosystem to support them.

Committee 195

Committee Education Software Technology 195

Nimble AMS

MAY 5, 2023

Recently, there has been a rise in for-profit organizations building “community” as part of their business strategy. Let’s look at my career, product marketing as an example. Product marketing is a career that has completely evolved and grown over the last decade. Has your association experienced this latest trend?

Strategy 127

Strategy Member Engagement Software Tips 127

Higher Logic

MAY 13, 2020

We develop memories surrounding the people, the experiences, and the things we learn. We’re most attached to the groups or organizations that we’re most involved in. This engagement produces things like higher retention, increased member satisfaction, and a larger membership. And the inverse is true.

Tools 296

Tools Communications Email Marketing Recruiting 296

Higher Logic

DECEMBER 19, 2018

In 2019, how do you plan to get your members to stick around? The Membership Marketing Benchmark Report asked associations why they think members don’t renew. The two biggest reasons they mentioned, after “lack of engagement ” (37%) were: Members c ould not justify membership costs with any significant ROI ( 28% ).

Marketing 289

Marketing Tools Communications Survey 289

.orgSource

OCTOBER 1, 2023

Customize is the marketing mantra of the hour. I urge my clients to study data to understand how to deliver the individualized service their members want. Post-pandemic, we’re seeing more businesses realize the value of conversational marketing, or actually talking with their customers and letting them respond.

Las Vegas 100

Las Vegas Marketing Software Tools 100

Reid All About it

MAY 3, 2019

If that type of experience isn’t an option for you, WBT Systems shares 13 ways you can get a basic level of knowledge and keep up with the trends in your association’s industry or profession. It’s frustrating to have member and event attendee data spread out across the organization in different databases. 1 CAE credit.

Tucson 262

Tucson Phoenix Products Tools 262

Reid All About it

MAY 7, 2021

Marketing must-haves. Doug Kessler at Velocity Partners says three things matters most in B2B marketing right now: meaning, metrics and mojo. When choosing marketing channels, visualize the curve. Since email marketing is a HUGE topic, this webinar focuses on 5 must-have email templates. Quick hits. Mon 5/10 at 1 p.m.

Technology 370

Technology St. Louis Strategy Products 370

Nimble AMS

APRIL 12, 2023

Recently, there has been a rise in for-profit organizations building “community” as part of their business strategy. Because of this, the associations don’t view themselves as traditional member-based organizations, so they are playing by different rules. Becoming a digital-first organization is an expectation today.

Strategy 78

Strategy Member Engagement Software Tips 78

Socious

OCTOBER 31, 2016

Your logo’s color, as well as other colors in your branding, have a great influence on thoughts and perceptions of your organization. Age, experience, and culture all affect our perceptions of colors and what they mean to us. For example, yellow doesn’t mean happiness to me. Marketing and Communications.

Marketing 100

Marketing Innovation Member Experience Products 100