Higher Logic

AUGUST 2, 2018

Turns out, it’s not Big Brother spying on you – it’s just marketing automation at work. An abandoned cart campaign is a perfect example of how marketing automation can be used to create a great user experience. When revealed, it’s actually quite a useful way to give members a more personalized, tailored, helpful experience.

Marketing 184

Marketing Software Member Experience Email Marketing 184

.orgSource

FEBRUARY 12, 2024

Is your marketing team hanging out at the North Pole while the membership group chills in Antarctica? If these two drivers of engagement are a world apart, it will be challenging to deliver the seamless experience customers expect from their favorite brands. There was a time when associations didn’t think of their members as customers.

Marketing 88

Marketing Team Social Media Communications 88

Reid All About it

APRIL 26, 2024

The outlook for associations, as described in Marketing General Inc.’s Mark Athitakis at Associations Now dug into new research about membership organizations from iSeatz, a loyalty technology company. They learned a sense of belonging is essential for retaining members. Content marketing. Association trends.

Content 222

Content Survey Education Strategy 222

Aptify

JANUARY 21, 2022

Here is some association trends data that can help point the way for your organization to better serve your members in uncertain times. . Here are five ideas from the association trends study to help prepare your organization for the future: 1. Provide greater member value. The organization was providing little value.

Organization 138

Organization Certificate LMS Membership Management 138

MemberClicks

SEPTEMBER 20, 2023

Here are the features, tools, and solutions to look out for to modernize your organization. A medical association is focused on furthering and protecting the interests of its members, like helping them with career growth and keeping them up-to-date with industry trends. Not sure where to start? What is a Medical Association?

Association Software 52

Association Software Software Organization Certificate 52

Higher Logic

NOVEMBER 21, 2017

In the digital landscape of 2017, online communities continue to make headway in the association market. While once thought of as members-only online discussion groups, online communities have taken on even greater importance given the generational shift in workforce and associations adjusting to the mobile-first and always connected user.

Marketing 198

Marketing eBook Content System 198

YourMembership

JUNE 12, 2012

I’ve written about personalizing the member experience for years now but Chris Brogan reminded me in his weekly newsletter just how far personalization can go. In his newsletter he wrote about how the folks at Social Media Camp in Victoria, British Columbia made his experience memorable. You should be listening about them.

Member Experience 150

Member Experience Newsletter Social Media Software 150

Higher Logic

NOVEMBER 21, 2018

People want to receive relevant, customized recommendations from the brands and organizations they’re interested in. Adobe’s recent study about email marketing revealed more about these reactions to personalization. You’ve got a customer or member database that holds all your member information. But first….

Marketing 149

Marketing Guidelines Software Email Marketing 149

Nimble AMS

OCTOBER 15, 2019

These three should be on your priority list to ensure a great member experience. Failing to keep up with technology may cause your organization to fall behind in its ability to deliver a great member experience. Keeping up with member expectations. As your association grows and evolves, its needs change.

Member Experience 60

Member Experience Technology System Software 60

Reid All About it

APRIL 19, 2024

His observations are especially useful for consultants, but anyone who runs a team, department, or organization will find valuable advice here. This meeting is self-organized by the consultant community, not an official ASAE event (meaning an event organized by ASAE staff). Congratulations, Dean! Co-mentors. More info/register.

Newsletter 250

Newsletter Content Social Media Education 250

Smooth The Path

OCTOBER 12, 2021

Organizations exhibit the same kind of behaviors all the time, but for an entirely different reason. Marketing writes positive copy, but management sets penny-pinching policies. Perhaps the lesson here is to refrain from imposing policies that will make the staff interfacing with members squirm. Maybe, but probably not.

Organization 78

Organization Cost Marketing Member Experience 78

.orgSource

MAY 15, 2023

Is your marketing team hanging out at the North Pole while the membership group chills in Antarctica? If these two drivers of engagement are a world apart, it will be challenging to deliver the seamless experience customers expect from their favorite brands. There was a time when associations didn’t think of their members as customers.

Marketing 88

Marketing Team Social Media Communications 88

Association Analytics

MAY 4, 2023

The more data and analytics skills you have, the more valuable you are to any organization and the more successful you’ll be in advancing your career. Become a Rockstar in Your Current Role Whatever your role is at your association, one thing we know is true – members are ultimately the most important part. Are you in marketing?

Event Planning 321

Event Planning Tools Marketing Member Experience 321

Nimble AMS

DECEMBER 10, 2023

Read these blogs to get started: Artificial Intelligence 101: Tips to leverage AI at your association It’s time for your association to get started with artificial intelligence (AI) Boost member retention with artificial intelligence and automation 3. Member experience Is your association reaching its members?

Software 150

Software Member Experience Tips Innovation 150

Higher Logic

NOVEMBER 1, 2018

Proving your association marketing team’s effort’s worth to upper management and a board can be challenging. Solid data analysis and reporting are some of the best ways to show the value of the work you do and prove that your organization is getting a great return on their investment. Take Your Marketing Reporting to the Next Level.

Report 203

Report Tips Marketing eBook 203

Smooth The Path

JUNE 18, 2019

My first-year member experience lines up with many other new member’s experiences according to member research. Associations tend to have very robust renewal programs, but meager new member onboarding programs. Organizations have a three-week window of opportunity to first engage each new member.

Organization 108

Organization Member Engagement Member Experience Video 108

GrowthZone

JUNE 21, 2019

Word of Mouth Marketing (WOMM) is defined as : An unpaid form of promotion in which satisfied customers tell other people how much they like a business, product or service and is triggered when a customer (member) experiences something beyond what is expected. You’ve probably asked members to donate and volunteer their time.

Marketing 121

Marketing Handbook Case Study Social Media 121

Higher Logic

NOVEMBER 14, 2018

An AMS is a treasure trove of valuable data, so we often think: why not grab everything we can for our marketing campaigns? How do we know which AMS data points will be the most useful and effective to tap for our marketing campaigns? Use the data you collect in your member welcome and renewal and event campaigns. First Name.

Marketing 197

Marketing Illinois Florida Content 197

Association Analytics

JANUARY 30, 2023

Let’s break down several scenarios to show how data analytics can help improve the member experience. Dig Below the Surface to Find Gaps in Member Retention It’s likely that your organization measures retention rates, but are you looking at the surface or digging in below the aggregate level ?

Member Experience 321

Member Experience Analysis Course Survey 321

Reid All About it

APRIL 12, 2024

SMS marketing. Text Request explains how to create an SMS (text) strategy that aligns with your association’s marketing strategy. They also offer advice on building your subscriber list, sending effective SMS marketing campaigns and staying in compliance with regulations. Member recruitment. What about your managers?

Revenue 256

Revenue Strategy Price Newsletter 256

Higher Logic

JUNE 28, 2018

Higher Logic recently released our 2018 State of Marketing Automation: Association Benchmark Report. We asked about all sorts of things, like how they used marketing automation and what their goals and successes were. Do your low vanity metrics mean marketing automation isn’t working for you? That’s where you should improve.

Marketing 149

Marketing Email Marketing Content Software 149

Aptify

SEPTEMBER 27, 2023

Organizations including mid-market to enterprise-level can now choose NetForum for comprehensive association management software (AMS) to meet their specific needs. Organizations including mid-market to enterprise-level can now choose NetForum for comprehensive association management software (AMS) to meet their specific needs.

Software 72

Software Revenue Member Experience Marketing 72

Nimble AMS

MARCH 30, 2023

Associations can leverage CRM software to enhance customer or member relationships. Organizations that choose a CRM invest for the following functionalities: Lead management Contact management Reports and analytics Process automation Artificial intelligence What is association management software ( AMS ) ?

Software 138

Software Member Experience Technology Certificate 138

Reid All About it

JANUARY 26, 2024

I’ve used data from Marketing General Inc.’s s 2023 Membership Marketing Benchmarking Report in many of the posts I’ve written for clients. Last year, 814 associations participated in MGI’s survey, which benchmarks the practices used by associations to recruit, engage and renew members. Email marketing news.

Survey 256

Survey Project Strategy Education 256

Reid All About it

NOVEMBER 10, 2023

I usually work with association industry partners on blog posts, case studies, and other content marketing pieces , but am open to learning about other interesting projects outside that scope. Understand how data can reveal authentic member voices and drive impactful decisions. Please email me if you have a piece you’d like to discuss.

Certificate 281

Certificate Price Tools Technology 281

Nimble AMS

JANUARY 21, 2024

Maybe you’ve heard about Nimble AMS but were curious to learn more about which organizations leverage the platform. For over a decade, Nimble AMS has been empowering enterprise-level associations. Our team is dedicated to being a trusted technology partner to help trailblazing organizations focus on their missions. Learn more

Software 118

Software Team Member Experience System 118

NXUnite

MARCH 18, 2024

To build a thriving membership program , your association must evolve and find innovative ways to engage members continuously. Learning management software (LMS) emerges as a powerful tool that not only streamlines administrative tasks but also enhances member experiences through personalized learning opportunities.

Software 130

Software LMS Library Certificate 130

YourMembership

MARCH 29, 2012

It doesn’t matter if you “hear” the issue at hand being discussed by your members, if you do nothing about it they realize you either care very little for them or you’re not involved enough to know what’s going on. Whether you are a member-centric organization or a corporation, listening is not enough.

Organization 150

Organization Social Media Software Price 150

Reid All About it

MARCH 10, 2023

WBT Systems explains how you can use ChatGPT to manage and market your association’s education programs. Submittable describes the benefits of skills-based volunteering for employees, companies, and nonprofits and how organizations can get started. Content marketing. You need a content marketing ecosystem to support them.

Committee 195

Committee Education Software Technology 195

Associations Now

AUGUST 20, 2019

Two new reports point to member engagement challenges for associations, which could mean it’s time to test out an omnichannel marketing strategy—and, no, that’s not the same thing as multichannel marketing. Is your member engagement rate dropping? Now, you might be thinking, “We’re already doing omnichannel marketing.”

Marketing 94

Marketing Member Engagement Strategy Report 94

Aptify

MARCH 26, 2021

In addition to a full suite of association membership management capabilities, an ideal AMS solution for these types of organizations is one that offers: . In this case, the vendor manages things like software upgrades, security patches, and hardware upgrades for you, taking the burden off of your organization – especially your IT department.

Software 72

Software Association Management Organization System 72

Nimble AMS

JANUARY 25, 2024

With the Salesforce AppExchange. Discover three reasons why the Salesforce AppExchange is redefining association management software, helping you exceed your goals and enhance the member experience. What is the Salesforce AppExchange ? With the latest innovation, you’ll be able to deliver member value as expectations evolve.

Software 119

Software Association Management System Innovation 119

Higher Logic

OCTOBER 17, 2019

You can elevate the success of your online community and marketing automation activities by integrating solutions that fuel long-term engagement , like data collection, mobile apps, and volunteer management programs. Magical experiences are earned on the other side of diligent courage and execution. Embrace change.

Revenue 211

Revenue Tools Member Engagement Member Experience 211

Reid All About it

MAY 7, 2021

Marketing must-haves. Doug Kessler at Velocity Partners says three things matters most in B2B marketing right now: meaning, metrics and mojo. When choosing marketing channels, visualize the curve. Since email marketing is a HUGE topic, this webinar focuses on 5 must-have email templates. Quick hits. Sat 5/8 at 12 p.m.

Technology 370

Technology St. Louis Strategy Products 370

Reid All About it

JANUARY 5, 2024

– Achieving Our 2024 Goals It is a New Year’s tradition to set goals for the year, in our personal lives and for our organizations. 3 Rules to Building an Outstanding Digital Member Experience Learn essential insights into how to optimize your organization’s digital member experience and bolster sustainable revenue growth.

Revenue 277

Revenue LMS Price Education 277

Reid All About it

SEPTEMBER 1, 2023

MCI invites you to participate in its AI benchmark survey , a 3-minute pulse survey about the integration of AI technologies within your organization and your members’ interest and aptitude for AI. Gen Z marketing. They describe nine strategies for marketing membership to Gen Z. AI pulse survey. Workplace culture.

Revenue 227

Revenue Survey Education Strategy 227

Nimble AMS

JANUARY 23, 2023

A new AMS can build enthusiasm by greatly increas ing the staff and member experience. When it’s time to share the good news of your new technology investment, consider the following strategies: Share why you bought your new AMS. Member login portal. Encourage any members with questions to call or email staff support.

How To 122

How To Software Newsletter Social Media 122