Reid All About it

OCTOBER 6, 2023

Although associations can offer opportunities for shared purpose and connections, they need to better understand this market segment and design a fresh value proposition for young professionals who want to engage in new ways. Competing against niche professional organizations, membership and conference revenue has “slowed to a trickle.”

Revenue 257

Revenue Certificate Tools Innovation 257

Nimble AMS

OCTOBER 15, 2019

These three should be on your priority list to ensure a great member experience. Failing to keep up with technology may cause your organization to fall behind in its ability to deliver a great member experience. Keeping up with member expectations. As your association grows and evolves, its needs change.

Member Experience 60

Member Experience Technology System Software 60

Higher Logic

MAY 20, 2020

To supplement the webinars, provide additional online courses and certifications through a Learning Management System (LMS) and boost your non-dues revenue even more. Survey your members or repurpose existing content from your blog and other resources for new topics that interest your members. Onboard New Members.

Revenue 296

Revenue Learning Management System Member Engagement eBook 296

Nimble AMS

JUNE 27, 2022

When it comes to delivering superior member experience (MX), association professionals know how important it is to invest in technology that drives member loyalty. Implementing modern technology is a fantastic first step to boosting member engagement, but your association shouldn’t stop there. Code of ethics.

Leadership 118

Leadership FAQ Member Engagement Social Media 118

Reid All About it

JANUARY 26, 2024

I’ve used data from Marketing General Inc.’s s 2023 Membership Marketing Benchmarking Report in many of the posts I’ve written for clients. Last year, 814 associations participated in MGI’s survey, which benchmarks the practices used by associations to recruit, engage and renew members. Email marketing news.

Survey 257

Survey Project Strategy Education 257

Association Analytics

JANUARY 30, 2023

Let’s break down several scenarios to show how data analytics can help improve the member experience. Dig Below the Surface to Find Gaps in Member Retention It’s likely that your organization measures retention rates, but are you looking at the surface or digging in below the aggregate level ?

Member Experience 321

Member Experience Analysis Course Survey 321

Nimble AMS

APRIL 3, 2022

As an executive director, you need technology that will help your entire organization succeed. . Making sure you have a strong technology foundation in place is one of the most powerful things you can do to help your organization work optimally and adapt processes as your organization and the world evolve.?.

Software 130

Software Certificate Technology System 130

Reid All About it

MAY 7, 2021

WBT Systems read through four recent research reports to discover what association execs and members are saying about the pandemic’s impact on associations, the future outlook, and their take of innovation—I especially liked those findings from Mary Byers. Marketing must-haves. When choosing marketing channels, visualize the curve.

Technology 370

Technology St. Louis Strategy Products 370

Nimble AMS

MAY 13, 2022

Recruiting younger members by providing desirable benefits is vital for organizational success and longevity.?When When young professionals join your organization and meet their professional or personal goals, it maximizes member engagement, accelerating your own association goals. Volunteering.

millennials 113

millennials Certificate Member Engagement Tips 113

Reid All About it

MARCH 24, 2023

Instead, recent AMS data reflects more accurately how your members and prospect attendees are living now. They explain how to use AMS data for planning and marketing events. In a tough hiring market, you need to hold on to the talent you have. Association staff retention. Non-dues revenue. More info/register. More info/register.

Revenue 229

Revenue Chicago Leadership Education 229

Higher Logic

MAY 29, 2020

While the way you align your proposed member community with your executives’ goals will vary by association, five of the most common priorities you might find in the strategic plan include new member acquisition, member engagement and retention, non-dues revenue growth, advocacy and legislation, and maintaining relevance.

Social Media 254

Social Media Tools Member Engagement Revenue 254

Reid All About it

MAY 5, 2023

Coursera, EdX and LinkedIn Learning are going all in on the corporate market and increasing revenue as a result. Membership Mondays A chance to collaborate with association peers on the challenges and opportunities you face in your organization. This month’s topic: the member journey. More info/register. 1 CAE credit.

Chicago 205

Chicago Education Certificate Revenue 205

Aptify

JANUARY 27, 2022

Here’s what it takes to put data to work for your entire organization and see big results (hint: it’s now easier than you might think). . Large associations and other member-based organizations sit on a powerful asset: vast amounts of member data. What it takes to be a data-driven organization.

Software 136

Software Membership Management Certificate System 136

Higher Logic

MARCH 27, 2020

Strategist, and Tara Pawlak, Community Brands Director of Marketing, shared top strategies that associations are using to grow their young professional membership, including: Young member priorities, like job opportunities and professional development. Understanding Career Stages: When Do Members Join? Were you a student?

Member Engagement 240

Member Engagement Recruiting Recruitment Communications 240

Reid All About it

MARCH 4, 2022

This series of 15- to 20-minute videos covers hot topics and issues related to 501c organization management. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Top Trends in Content Marketing 2022. Host: Content Marketing Institute. Mon 3/7 at 1 p.m. – every Monday.

Class 195

Class Certificate Content Committee 195

Reid All About it

AUGUST 6, 2021

Billhighway, Mariner Management and Whorton Marketing & Research are conducting The State of Chapters 2021 Benchmarking Survey. Member advisory groups. Does your association want to understand the needs and interests of different segments of your membership and market? The answer is member advisory groups , says WBT Systems.

Revenue 195

Revenue Certificate Oklahoma City Strategy 195

Reid All About it

JANUARY 28, 2022

Take Your Silent Auction to the Next Level: Raise More Money, Free Up Staff Time and Create an Unforgettable Member Experience. The superman of silent auctions is going to lead a conversation alongside a few of his clients about how they revolutionized the silent auction experience. Fri 1/28 at 1 p.m. Host: Fridays@4.

Newsletter 195

Newsletter Survey Team Software 195

Reid All About it

DECEMBER 1, 2023

Member recruitment. To attract young members , you must recruit in ways that make sense to them. Impexium recommends proving you’re an organization they can trust, delivering benefits they value, and having processes and systems that facilitate member referrals, new member onboarding, testimonials, social presence, and member feedback.

Arlington 268

Arlington Technology Strategy Los Angeles 268

Reid All About it

MAY 14, 2021

Marketing copy. If you’re frequently under pressure to come up with clever and compelling marketing copy, I feel for you. That’s when marketers turn to their swipe file: a collection of copied and pasted blurbs that hopefully provide inspiration. Host: American Marketing Association. Event safety. every Monday.

St. Louis 341

St. Louis Technology Strategy Conference 341

Reid All About it

MARCH 25, 2022

Professional development market potential. Thorben Grosser, VP of Product Marketing & Events, EventMobi. This series of 15- to 20-minute videos covers hot topics and issues related to 501c organization management. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman.

Revenue 195

Revenue Content Virginia Technology 195

EventMobi: Association Events

SEPTEMBER 21, 2023

Whether you’re running a club, association, or any other kind of membership organization, your long-haul members are one of your greatest assets. That’s why having multiple member retention strategies in place is a must! Why does member retention matter? Engage your members. Implement feedback.

Strategy 130

Strategy Software Social Media Discount 130

Reid All About it

MARCH 12, 2021

I just read a new paper— The New Association Tech Ecosystem: Powering Member Experiences with Integration and Specialization —from Chris Gloede and Karen Power of Ricochet Advice and I suggest you do too, especially if you have technology or analytics decisions on the horizon. Association technology and analytics. More info/register.

Nashville 370

Nashville LMS North Carolina Recruiting 370

Reid All About it

JULY 30, 2021

How the Healthcare Financial Management Association’s podcast engages members, supports DEI initiatives and attract sponsors while maintaining integrity. Why niche communities are the future of social media marketing—associations should have an advantage here. Presenter: Erica Salm Rench, Director of Client and Market Success, Rasa.io.

Newsletter 195

Newsletter Certificate Technology Strategy 195

Reid All About it

JANUARY 14, 2022

This series of 15- to 20-minute videos covers hot topics and issues related to 501c organization management. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Combating Burnout: How Marketing Teams Are Burning Bright. Your marketing team could be at risk. every Monday.

Team 195

Team Technology Certificate Revenue 195

MemberClicks

AUGUST 3, 2023

How do organizations use learning management software? According to Marketing General , just after networking, the second most common reason members join an association is for continuing education or professional certification. How do organizations use learning management software? Reduce costs. Track progress.

Software 52

Software LMS Certificate Learning Management System 52

Nimble AMS

JULY 28, 2022

During the pandemic leaders rethought how they handled all aspects of their organization more than ever before. According to Liane Radford of Dennison & Associates, due to the upheaval of the past years “organizations have started to change their mindset on budget, needing to get more flexible on what they spend.”

Software 123

Software LMS Learning Management System Missouri 123

Reid All About it

JANUARY 15, 2021

The Gold Circle Awards recognize excellence in marketing, membership and communications efforts across 15 different categories, and highlight the important role these campaigns have in moving associations forward. Kim Moutsos, Content Marketing Institute ). Apply now for a Gold Circle Award or volunteer as a GCA judge. every Monday.

Innovation 359

Innovation Las Vegas Communications Education 359

Reid All About it

JULY 2, 2021

It comes from a group of legal vendors who met late last year “to explore the current state of legal industry conferences and discuss ways they might partner with conference organizers to build a better experience for all.” This series of 15- to 20-minute videos cover hot topics and issues related to 501c organization management.

Technology 370

Technology Strategy System Education 370

Reid All About it

JUNE 9, 2023

Mercury Creative Group explains why you should have an ideal buyer in mind when crafting marketing content. Event marketing. She says it’s time to retire outdated and insider event marketing jargon. ASAE Tech Tuesdays) Come join your colleagues to discuss: What are people experimenting with? Audience personas.

Revenue 205

Revenue Content Chicago Leadership 205

Reid All About it

APRIL 1, 2022

With all the job- and career-hopping going on right now, it’s a good time for associations to extend their marketing and educational efforts to career changers. If I were an association exec, I’d want to make sure my organization was practicing the best data security practices. Career changers. Go on and subscribe. Data security.

Revenue 195

Revenue Technology Education Video 195

Association Success

MARCH 12, 2019

We are in the midst of a significant organizational re-structure, designed to bring the entire organization to a new place from which it can fully support our re-designed business model. This translates to the core primary outcome for all of us on staff: member and customer retention. So, what does this look like?

Certificate 109

Certificate Discount Team Content 109

MemberClicks

JANUARY 18, 2024

If you’re looking to enhance your member experience and have an existing WordPress page for your organization, a membership website plugin is an easy way to monetize your member content with paid member subscriptions and build your member community. Can I create a membership site in WordPress? Yes, you can!

Price 52

Price Membership Management Software LMS 52

Higher Logic

JULY 13, 2017

The problem is that many other organizations have similar offers and value propositions. Here are six member benefit ideas that should do the trick. Members can browse your online expert directory to find speakers for their events as well as freelancers or guest contributors, like authors.

Directory 249

Directory Tips millennials Certificate 249

Reid All About it

DECEMBER 7, 2018

Members need certifications and certificate programs to advance in their careers, and associations need the non-dues revenue those programs provide, says MemberSuite. Sounds like the perfect match in the competitive lifelong learning market. “ Marketing Charts ). Host: ASAE Marketing Council Section.

Washington 186

Washington DC Library Tips 186

Reid All About it

JUNE 16, 2023

Barbara Palmer at PCMA Convene says these Next Gen Event Goers won’t settle for the standard event experience—they expect to be captivated. Event marketing. Your marketing plan must work extra hard to convince your audience they should make the trip. More info/register. Do You Run Successful Postmortems? . More info/register.

Project 195

Project Tools Revenue Metro 195

Reid All About it

APRIL 2, 2021

Mike Murray, Content Marketing Institute ). A lot of online organizations and events promise online networking — but then don’t deliver. Nonprofit Organization Real Estate Post-Pandemic ( Chatting with Agnes & Cecilia). Hear what works, where to focus your resources, marketing, management, and tracking.

Revenue 335

Revenue Conference Industry Strategy 335

Reid All About it

JANUARY 21, 2022

Please participate in MGI’s 14 th annual Membership Marketing Benchmarking Survey , our industry’s most comprehensive and valuable study on membership marketing. Marketing, membership and communications awards. Gold Circle Awards recognize excellence in marketing, membership, and communications in 15 categories.

Survey 195

Survey Newsletter Price Technology 195