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Are Marketing and Membership at Opposite Poles? Take the Journey to Collaboration

.orgSource

Is your marketing team hanging out at the North Pole while the membership group chills in Antarctica? If these two drivers of engagement are a world apart, it will be challenging to deliver the seamless experience customers expect from their favorite brands. There was a time when associations didn’t think of their members as customers.

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Your Guide to Effective [Not Annoying] Marketing Personalization

Higher Logic

Adobe’s recent study about email marketing revealed more about these reactions to personalization. So, how can we do personalization right, without ending up in the annoying category (or worse…the unsubscribe category)? You’ve got a customer or member database that holds all your member information. But first….

Marketing 149
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How to Ensure Your AMS Reports Include The Right Data

Membersuite

Reports provide the information you and your colleagues need to better understand your members, customers, and prospects. They help you make the best decisions about strategy, programs, events, content, benefits, marketing, and more. Teach data users how to create and pull reports. Establish the system of record.

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Are Marketing and Membership at Opposite Poles? Take the Journey to Collaboration

.orgSource

Is your marketing team hanging out at the North Pole while the membership group chills in Antarctica? If these two drivers of engagement are a world apart, it will be challenging to deliver the seamless experience customers expect from their favorite brands. There was a time when associations didn’t think of their members as customers.

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How to Start a Nonprofit in Illinois: 17 Essential Steps

MemberClicks

If you want to know how to start a nonprofit in Illinois, here are the important steps to getting your organization or association up and running smoothly and quickly. For more information on how to register a nonprofit organization in Illinois see the state’s Charity Registration page. What is a nonprofit organization?

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Six steps to plan and host a member engagement workshop

Nimble AMS

Member scoring is a crucial topic for organizations because providing superior member experience drives all associations. Unfortunately, the topic of member engagement strategy can also be overwhelming. Your association might just be getting started with member scoring. How to plan your engagement scoring workshop.

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Association Brain Food Weekly: 3.12.21

Reid All About it

I just read a new paper— The New Association Tech Ecosystem: Powering Member Experiences with Integration and Specialization —from Chris Gloede and Karen Power of Ricochet Advice and I suggest you do too, especially if you have technology or analytics decisions on the horizon. .* Association technology and analytics. 1 CAE credit.

Nashville 370