MemberClicks

DECEMBER 14, 2023

Exclusive content and experiences are an important part of your organization’s offerings, as well as an effective way to generate non-dues revenue. Here, we’ll cover the key steps for how to create a job board, including best practices, tips for SEO optimization, and how to choose the right job board software.

Revenue 52

Revenue How To Software Press Release 52

Reid All About it

APRIL 12, 2024

SMS marketing. Text Request explains how to create an SMS (text) strategy that aligns with your association’s marketing strategy. They also offer advice on building your subscriber list, sending effective SMS marketing campaigns and staying in compliance with regulations. by Tony Rossell, Marketing General Inc.

Revenue 256

Revenue Strategy Price Newsletter 256

Reid All About it

APRIL 26, 2024

The survey results will give association staff and volunteer leaders a deeper understanding of how to strengthen board effectiveness for the long term. The outlook for associations, as described in Marketing General Inc.’s Freya India explains how her generation is nostalgic for “a time we never knew.” Content marketing.

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Association Success

OCTOBER 15, 2020

According to a November 2016 report , revenues from membership dues were down to 45% of total revenue for trade associations and a meager 30% for professional associations. Advances in technology have opened new doors of opportunity to drive non-dues revenue. This combines publicity for your association with non-dues revenue.

Revenue 148

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Nimble AMS

APRIL 29, 2022

Are you looking for tried and true methods to maximize your association revenue? There are myriad options on how to increase profits, however, leveraging successful strategies at your organization guarantees increased revenue and delivers value to the member experience. . Try out these four proven revenue boosters ?at

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CMA Solutions

NOVEMBER 17, 2022

When it comes to marketing, plenty of things have changed in a short amount of time. In 2023, we will see more inclusion in all forms of marketing, especially advertising. Brand Marketing Strategy 2023: Create More Memorable Experiences World-class customer experience is everything. Now, it’s marketing in general.

Marketing 52

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ISAE

FEBRUARY 14, 2024

5 Video Content Strategies for Engaging Association Members Since members are your association’s bottom line and main revenue source, it’s crucial to keep them continually engaged in your activities and offerings. Welcome Videos for New Members Joining a new association can feel overwhelming even for the most seasoned professionals.

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Video Content Strategy Social Media 52

ISAE

FEBRUARY 14, 2024

5 Video Content Strategies for Engaging Association Members Since members are your association’s bottom line and main revenue source, it’s crucial to keep them continually engaged in your activities and offerings. Welcome Videos for New Members Joining a new association can feel overwhelming even for the most seasoned professionals.

Video 52

Video Content Strategy Social Media 52

Reid All About it

JANUARY 19, 2024

Jamie Notter of Propel explains how to make the most of your remote/hybrid team’s time together in person. Josh King of emc3 asked marketing and event leaders to share their event predictions and trends for 2024. I like looking beyond the association world to see what event planners and marketers for brands are thinking about.

Revenue 256

Revenue Strategy Member Engagement United States 256

Higher Logic

OCTOBER 18, 2018

Email is an important component of any modern marketing strategy. But, email marketing on its own can only do so much. Trying to look at your members’ engagement using email marketing is like seeing the world without glasses. Pro Tip: For maximum understanding of the differences, read on and be sure to watch our featured video.

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Higher Logic

APRIL 2, 2019

However, marketing doesn’t end when the ink is dry on the contract. As made clear, many companies are leaving money on the table if they don't continue marketing to existing customers once they make an initial purchase. The problem is that not enough companies connect these top goals with customer marketing. Increase revenue.

Marketing 195

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Reid All About it

OCTOBER 13, 2023

Associations usually rely on corporate marketing budgets for sponsorship revenue. Inspired by a Non-Dues-a-Palooza workshop presented by Lori Zoss Kraska of Growth Owl , TopClass LMS explains how to partner with a company’s CSR team on sponsored education programs that align with both your missions. Sorry, soapbox topic.

Revenue 272

Revenue Austin Tools Education 272

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SEPTEMBER 15, 2023

They explain why and how to get buy-in from staff and executives, how to manage an implementation when you barely have time for your real job, and why you should focus on business outcomes, not processes. Also worth your time The right marketing question—an intriguing way to approach a marketing campaign. 1 CMP credit.

LMS 256

LMS Revenue Arlington Education 256

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OCTOBER 6, 2023

In part two of their Open Space series, TopClass LMS explains how to overcome common objections to using this engaging event format. Ex Ordo describes how to implement conference and abstract management software for medical, technical, scientific, and academic association events. Content marketing. Association deathwatch.

Revenue 256

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Reid All About it

JANUARY 12, 2024

Learn how to establish, administer, and evaluate an effective mentoring program. Episodes are published Monday mornings in both audio and video format, available on YouTube, Spotify, Amazon Music, iHeart Radio, Apple Podcast, and Google Podcast (to name a few!). More info/register (ASAE Marketing Professionals Community).

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LMS Member Engagement Education Revenue 266

Reid All About it

SEPTEMBER 29, 2023

One difference this year: “For the first time in the survey’s history, the challenge of generating non-dues revenue topped all other obstacles faced by associations.” That explains the interest in communities like Non-Dues-A-Palooza and Professionals for Association Revenue. Marketing to younger generations. More info/register.

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EventMobi: Association Events

SEPTEMBER 13, 2023

So how do you improve your member experience? In this post we’ll explore: Why member experience matters What makes a great membership experience How to improve member experience How event management software helps deliver better a member experience What is Member Experience? Making your brand stand out.

Member Experience 130

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Reid All About it

OCTOBER 20, 2023

The weekly list of free educational events and resources for the association community… Marketing. Emotional marketing appeals to your audience’s ego and desire to feel and look connected and smarter. TopClass LMS explains how to use emotional marketing triggers to persuade people to register for an educational program or conference.

Maryland 272

Maryland LMS Revenue Strategy 272

Association Success

APRIL 9, 2020

To learn more about how agile associations and nonprofits are pivoting to virtual events in real time, I reached out to Michael Hoffman , CEO of Gather Voices , a company that helps organizations with video marketing and digital engagement deployment and strategy. What should associations do to market the event?

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How To Revenue Video Sample 97

Reid All About it

APRIL 19, 2024

Networking Discussion: Best Practices for Diversifying Revenue Join your Fridays@4 colleagues for an open discussion about your best practices or challenges in diversifying revenue. Mastering the Art of the Win-Back: Strategies to Reconnect with Lapsed Members Are you looking to re-energize your community and boost dues revenue?

Newsletter 250

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WBT Systems

FEBRUARY 27, 2018

But, informational or educational content is another story—and that’s why content marketing is the best marketing strategy for educational programs. Why content marketing is effective. The best kind of marketing is content marketing because it helps you develop a relationship with your readers.

Content 150

Content Marketing Education Course 150

Reid All About it

FEBRUARY 23, 2024

I’d love to see that phrase in membership marketing copy. TopClass LMS explains how to keep industry professionals (and members) close with a learning subscription. Professionals for Association Revenue talked to Michelle Brien of Matchbox about the difference between virtual events and digital initiatives. Digital initiatives.

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DC Washington Member Engagement Innovation 261

Reid All About it

FEBRUARY 16, 2024

EventMobi explains how to use a year-round community and content hub to keep attendees connected with each other and with your association. Ex Ordo describes how to implement conference and abstract management software for medical, technical, scientific, and academic society events. Post-event attendee engagement. to 3 p.m. –

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Case Study Newsletter Strategy Revenue 266

Higher Logic

FEBRUARY 7, 2019

Can we talk about how glamorous the life of a marketer is for a moment? …I While the role of a marketer can be incredibly interesting and rewarding, it doesn’t come without challenges. You’re not alone, you hardworking marketer, you! As HL Marketing Specialist Amie Perrott put it: “ The staying up-to-date battle is real.

Marketing 149

Marketing Video Resources Content 149

Reid All About it

DECEMBER 8, 2023

Marketing to Gen Z and millennials. If you’re determined to market more effectively to younger generations, here’s some help. Mercury Creative Group explains how to build an association brand that attracts and builds the loyalty of young members. How to Tell If You Need a Data Warehouse. More info/register.

Strategy 272

Strategy Video Technology Innovation 272

Reid All About it

FEBRUARY 9, 2024

The weekly list of free educational events and resources for the association community… Employers’ job market. TopClass LMS suggests putting a new spin on your membership and education marketing. In this employers’ job market, it’s tougher for members, customers and prospects to find a better position. More info/register.

Newsletter 266

Newsletter Certificate Denver Case Study 266

Reid All About it

MARCH 24, 2023

In this comprehensive guide to tiered and à la carte sponsorship models for in-person, virtual and hybrid events , EventMobi suggests how to price, sell and deliver sponsorships, measure ROI, and craft a post-event report for corporate partners. They explain how to use AMS data for planning and marketing events. 1 CAE credit.

Revenue 227

Revenue Chicago Leadership Education 227

Reid All About it

DECEMBER 1, 2023

Hilary Marsh explains the why, what, and how of content calendars and how to choose the best one for your organization. Ex Ordo describes how to implement conference and abstract management software for medical, technical, scientific, and academic society events. Conference/abstract management. 1 CAE credit. . – 1 CAE credit.

Arlington 266

Arlington Technology Strategy Los Angeles 266

WBT Systems

FEBRUARY 6, 2018

New players in the online learning market are bringing fresh ideas to online course development and marketing. They’re making millions of dollars in revenue, so they’re doing something right, for example, knowing how to validate an online course idea. If your online course doesn’t meet a market need, it won’t succeed.

Course 160

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Reid All About it

JUNE 18, 2021

How to conquer communication debt aka email/message overwhelm. How some Americans are breaking out of political echo chamber—check out the unbiased news sites he mentions. This series of 15- to 20-minute videos cover hot topics and issues related to 501c organization management. Quick hits. Ernie Smith, Associations Now ).

LMS 369

LMS Certificate America Committee 369

Higher Logic

OCTOBER 25, 2017

Driven by a change in what members want and are willing to pay for, associations are seeing changes in their key revenue streams, including which income sources sustain their organizations. Where Associations Get Their Revenue Today. Non-dues, or non-subscription, revenue. percent of their revenue from membership dues.

Revenue 159

Revenue Tips Social Media Newsletter 159

Reid All About it

MARCH 25, 2022

Check out the new page on my site, Association Brain Food Resources , dedicated to feeding your brain with information from our industry partners about association technology, membership, data management, cybersecurity, non-dues revenue, and more. Professional development market potential. Host: EventMobi. Fri 3/25 at 12 p.m.

Revenue 195

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Reid All About it

JANUARY 5, 2024

Non-dues revenue. The State Bar of Texas partnered with Lead Marvels to provide an online resource library for members that generated $160,000 in revenue for the association this past year—plus lots of leads for their sponsors. He shares five resources for getting up to speed and staying informed about AI. Hot association topics.

Revenue 277

Revenue LMS Price Education 277

Reid All About it

AUGUST 4, 2023

Dale Carnegie Non-dues revenue. Seriously consider attending if non-dues revenue is a concern for your association. Impexium dives deep into membership pricing models to explain when to make a change, how to do the requisite research, what type of models are commonly used, and how to figure out pricing. Introverts.

Atlanta 195

Atlanta Price Revenue Denver 195

Disciple Media

FEBRUARY 6, 2024

Whether you are a coach, creator or business, starting a membership site can transform how you engage with your audience and create a recurring revenue stream. The key benefits we repeatedly hear reported are: Stable, recurring revenue: Predictable income streams provide financial stability and facilitate long-term planning.

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How To Price Analysis Content 36

Reid All About it

APRIL 1, 2022

With all the job- and career-hopping going on right now, it’s a good time for associations to extend their marketing and educational efforts to career changers. WBT Systems explains how to welcome career changers entering your industry by helping them with career guidance, skills development, and network building. Career changers.

Revenue 195

Revenue Technology Education Video 195

WBT Systems

SEPTEMBER 12, 2017

Cannibalization is people’s biggest fear of the hybrid space,” says Jennifer Kush, PCMA’s director of experience marketing. “It Speakers either must be motivated to participate by marketing or “giving back” reasons, or they must be compensated for the additional time and effort. It doesn’t happen. Give attendees a call to action.

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