Higher Logic

MARCH 27, 2020

Wondering how to get in the mindset of a young professional in today’s world? This week, Higher Logic teamed up with Community Brands to host a webinar on just that – strategizing for the next generation. For more tips on how to do this, access the full on-demand webinar here. Interested in exploring this topic more?

Member Engagement 240

Member Engagement Recruiting Recruitment Communications 240

WBT Systems

MAY 10, 2018

How can your organization expand online learning reach? Learn from successful corporate market strategies! Register Here for Free Webinar! In this dynamic one-hour roundtable, panelists will share valuable lessons learned, along with advice about how to: Build a viable business model for bulk sales.

Strategy 150

Strategy Marketing How To LMS 150

MemberClicks

APRIL 26, 2024

The target market is often more well-defined, and the ongoing commitment is longer. How can your association or organization sell more memberships? In this article, we will take a deep dive into how to sell memberships and steps to making memberships more appealing. Are you actively marketing?

How To 52

How To Social Media Discount System 52

Association Adviser

MAY 4, 2020

The post Checklist: How to Plan a Successful Webinar appeared first on Association Adviser. Your staff and members have moved online, and the usual sounds of the office and in-person events have been replaced by the sounds that home […].

How To 79

How To Content Resources Communications 79

MatrixG

MARCH 25, 2024

I attend a lot of webinars and conferences about non-dues revenue, including Non Dues-A-Palooza. Can you look at previous purchasers, create demographic profiles and market to others like them? The post How to Make Your AMS a Revenue Generator, not a Cost Center appeared first on Matrix Group International. This is a mistake.

Revenue 105

Revenue Cost How To System 105

Higher Logic

NOVEMBER 27, 2018

Before we get started, let me say this: making mistakes is part of learning how to do anything well. That being said, it’s time to take a closer look at your marketing automation strategy to see if you’re making any of these common mistakes. Knowing what you’re doing wrong is also a vital part of learning how to do something well.

Marketing 196

Marketing How To Email Marketing Tips 196

Freestone

APRIL 11, 2024

This can be accomplished by taking a webinar and converting it into a whitepaper, blog, or podcast. Giving life to your newly created marketing piece in multiple channels goes a long way. Repurposing some of your most attended events, learning courses, or webinars can also help you attract new learners to your program.

Content 52

Content Revenue How To Social Media 52

Freestone

FEBRUARY 21, 2024

If your organization hopes to reach more learners or successfully promote an upcoming event, it might be time to create a marketing plan. With a marketing plan, your organization can strategize how to grow your continuing education program, increase engagement, and attract more learners. Want to learn more about marketing plans?

Marketing 83

Marketing LMS Social Media Course 83

Blue Sky eLearn

MAY 15, 2017

It persuades readers to stop what they’re doing and instead dive into a piece of marketing communication. Your webinar title is, in effect, your event’s headline. It’s a powerful tool for cutting through marketing clutter, grabbing attention and persuading prospects to learn more about your event. 3 Key Questions to Answer.

Content 126

Content Examples Marketing Strategy 126

MemberClicks

SEPTEMBER 1, 2023

Every month, we compile the internet’s biggest list of free skill-building webinars. The webinars below cover a variety of skills, news, and advice to help. Now onto this month’s webinars. In this webinar, the Digital Service Squad from Toronto will share key insights into Google Ads, Facebook Ads, and Instagram Ads.

Social Media 52

Social Media Cost Strategy Team 52

Association Analytics

FEBRUARY 14, 2022

We can help you move analytics to the top of the list by giving you tips to build a business case and how to articulate it to others. Revenue growth driven by improved membership numbers, increased product sales and optimized marketing reach and effectiveness. The post How to Make Analytics a Priority – Finally!

How To 169

How To Case Study Cost Revenue 169

WBT Systems

FEBRUARY 27, 2018

But, informational or educational content is another story—and that’s why content marketing is the best marketing strategy for educational programs. Why content marketing is effective. The best kind of marketing is content marketing because it helps you develop a relationship with your readers.

Content 150

Content Marketing Education Course 150

MultiBriefs

APRIL 4, 2024

{summary} Associations need a successful marketing strategy in order to thrive. Between ever-evolving social media strategies , to incorporating AI and VR into advertising campaigns , knowing how to market your association can seem overwhelming. Read on for more in-depth ways to market towards these demographics.

Strategy 52

Strategy Marketing millennials Social Media 52

WBT Systems

FEBRUARY 6, 2018

New players in the online learning market are bringing fresh ideas to online course development and marketing. They’re making millions of dollars in revenue, so they’re doing something right, for example, knowing how to validate an online course idea. If your online course doesn’t meet a market need, it won’t succeed.

Course 160

Course How To eBook Price 160

EventMobi: Association Events

OCTOBER 19, 2023

We’ve got you covered with membership drive examples, marketing tips, and the event tech to make it all a breeze. No matter which membership drive ideas you lead with, a huge part of these campaigns comes down to marketing! Here’s how to organize and execute your campaign in 9 simple steps! Step 7: Market, market, market!

How To 130

How To Discount Social Media Software 130

Association Success

NOVEMBER 5, 2020

In converting its annual conference to a virtual event, the American Psychological Association decided to figure out how to make it even better than a live event. Analysis done by Campaign Monitor , an email marketing automation software, found that following up with email positively impacts event registrations.

How To 178

How To Analysis Email Marketing Conference 178

Reid All About it

APRIL 26, 2024

The survey results will give association staff and volunteer leaders a deeper understanding of how to strengthen board effectiveness for the long term. The outlook for associations, as described in Marketing General Inc.’s Rachel Mace at Association Analytics explains how to set up and use an engagement scoring model.

Content 222

Content Survey Education Strategy 222

GrowthZone

NOVEMBER 30, 2021

Marketing automation is the ultimate win-win for associations. Forget the days of tedious marketing work with little return; with the right tools, your members and prospects can receive a personalized experience where they feel supported and stay engaged with little effort on your part. Your staff is busy. Don’t believe us?

Marketing 78

Marketing Email Marketing Recruiting Recruitment 78

Blue Sky eLearn

MAY 30, 2017

You’ve done the hard work of generating registrations for your webinar. According to a 2016 Webinar Benchmarks Report*, the registrant-to-attendee conversion rate for most webinars is between 35 percent and 45 percent. The higher your webinar no-show rate is, the lower the return on your marketing investment.

How To 126

How To Case Study Content Certificate 126

Membership Marketing

APRIL 26, 2021

But how do you get a dynamic program up and running? One step is by attending the upcoming webinar Membership Recruitment: How to Grow Recurring Revenue, Reach New Markets and Advance Your Mission. The Membership Marketing Blog is written by Tony Rossell, Senior Vice President of Marketing General, Inc.

Recruiting 52

Recruiting Recruitment Sample Revenue 52

Higher Logic

OCTOBER 4, 2018

Whether you’re on a small team, a team of one, or a large team with divided responsibilities and resources, marketers all have a few things in common: We need to accomplish things quickly, handle multiple projects at once, stay inspired, keep ourselves updated about current events, and collaborate with others across our team or departments.

Tools 233

Tools Marketing Social Media Software 233

Blue Sky eLearn

JANUARY 21, 2019

Can your membership department drive a campaign by offering a free webinar as a teaser? Can your marketing department identify new segments to promote a course to a broader audience? Bring them together for a live webinar panel discussion. Take a course or attend a webinar. Your SMEs are your secret weapon. Be flexible.

Education 151

Education How To Learning Management System LMS 151

Nimble AMS

FEBRUARY 6, 2023

We’re here to help you learn how to boost registration at your next association event. Six p roven strategies and marketing tactics to boost future event registration It’s time to boost your event attendance and improve your member experience too! Here’s how to get started: 1. Read our blog for more tips. Personalize emails.

How To 114

How To Discount Member Engagement Social Media 114

Association Analytics

JULY 27, 2021

Identify how to make target groups smaller and ultimately get to the right message to the right person. Look at the data to identify the conference attendees who didn’t buy the course and start marketing the course directly to them. We’d love to chat with you about how we can help you use data to create more relevant content.

Content 169

Content Strategy How To Course 169

WBT Systems

NOVEMBER 28, 2017

First, you have to understand the needs of the different segments of your market. Then, inventory your existing content to see where you fit in the market and what approach you should take. Track their interests by examining: Conference session and webinar attendance. Is there a segment of the market they’re not serving?

How To 202

How To LMS Video Class 202

Blue Sky eLearn

JANUARY 21, 2019

Can your membership department drive a campaign by offering a free webinar as a teaser? Can your marketing department identify new segments to promote a course to a broader audience? Bring them together for a live webinar panel discussion. Take a course or attend a webinar. Your SMEs are your secret weapon. Be flexible.

Education 133

Education How To LMS Learning Management System 133

CMA Solutions

AUGUST 31, 2022

And that’s the short answer about why video marketing is quickly becoming the norm for businesses. A compelling video marketing strategy brings your brand to life because it captures and presents people as they are. A compelling video marketing strategy brings your brand to life because it captures and presents people as they are.

Video 52

Video Marketing Strategy New Jersey 52

WBT Systems

SEPTEMBER 12, 2017

Cannibalization is people’s biggest fear of the hybrid space,” says Jennifer Kush, PCMA’s director of experience marketing. “It Speakers either must be motivated to participate by marketing or “giving back” reasons, or they must be compensated for the additional time and effort. Replay popular sessions as webinars.

Conference 210

Conference How To LMS Newsletter 210

GrowthZone

APRIL 25, 2019

.” As an award-winning marketing strategist, Kyle helps membership-based organizations transform their marketing from boring to booming , bringing a fresh perspective on marketing strategy, membership development, social media, and team leadership. WHEN: Thursday, May 2nd at 9am PST | 12pm ET.

Social Media 101

Social Media Leadership Team Marketing 101

Reid All About it

OCTOBER 6, 2023

In part two of their Open Space series, TopClass LMS explains how to overcome common objections to using this engaging event format. Ex Ordo describes how to implement conference and abstract management software for medical, technical, scientific, and academic association events. Content marketing. Association deathwatch.

Revenue 256

Revenue Certificate Tools Innovation 256

WBT Systems

FEBRUARY 20, 2018

How to tell it’s time to sunset an educational program. Find out how much staff time (in dollars) is spent on marketing and managing the program compared to revenue generated. Or is this program considered a commodity product by the marketplace so the organization providing it at the lowest price is gaining the market share?

Education 160

Education How To Certificate Committee 160

Reid All About it

FEBRUARY 23, 2024

I’d love to see that phrase in membership marketing copy. TopClass LMS explains how to keep industry professionals (and members) close with a learning subscription. Webinar latecomers. What to do about webinar or online event latecomers who’ve missed out on valuable chat box conversations? Gen Z and millennial marketing.

DC 261

DC Washington Member Engagement Innovation 261

Associations Now

JANUARY 11, 2019

Each year, the American Occupational Therapy Association shows members its appreciation by offering free webinars during a weeklong celebration. The free learning continues all year with a monthly webinar series. How to hack it? Since 2014, participation has increased dramatically, says Marketing Manager Amanda Goldman.

Cost 92

Cost Education Conference Marketing 92

Freestone

DECEMBER 12, 2023

This kind of content can come in all shapes and sizes ranging from re-broadcasts , webinar recordings, white papers, course materials, and more. Offer re-broadcasts of a pre-existing webinar. Webinars and webcasts are great ways to provide continuing education opportunities in an online learning environment.

Learning Management System 84

Learning Management System LMS Revenue System 84

Reid All About it

OCTOBER 13, 2023

Associations usually rely on corporate marketing budgets for sponsorship revenue. Inspired by a Non-Dues-a-Palooza workshop presented by Lori Zoss Kraska of Growth Owl , TopClass LMS explains how to partner with a company’s CSR team on sponsored education programs that align with both your missions. Sorry, soapbox topic. 1 CAE credit.

Revenue 272

Revenue Austin Tools Education 272

Nimble AMS

JANUARY 13, 2022

Here are some tips on how to get started with them for your organization. We also have a 20 minute deep-dive webinar on the topic you can register for here. Boosting revenue by predicting which members are most likely to want to access your programs so you can plan more targeted marketing for those programs. .

How To 129

How To Software Revenue Examples 129

Reid All About it

APRIL 12, 2024

SMS marketing. Text Request explains how to create an SMS (text) strategy that aligns with your association’s marketing strategy. They also offer advice on building your subscriber list, sending effective SMS marketing campaigns and staying in compliance with regulations. by Tony Rossell, Marketing General Inc.

Revenue 256

Revenue Strategy Price Newsletter 256