Smooth The Path

SEPTEMBER 9, 2021

Or, these conversations might help you source your next speakers and authors and interviewees and give you valuable insight for content like articles, white papers, and research reports. Few associations are mining attendee conversations for data because this was impossible to capture during in-person events.

Conference 78

Conference Report Industry Content 78

Smooth The Path

MARCH 10, 2016

These companies define arch-types and use that arch-type when talking about new strategic, marketing or innovation plans. My guess is because we are the voice of the industry or the voice of the profession we have to be more inclusive. Welcome everyone but partner with the best members. They focus on the top of the pyramid.

Member Insights 60

Member Insights Innovation Industry Content 60

Higher Logic

NOVEMBER 19, 2015

Community builders are expected to be the shepherds, content creators, marketers and social media experts, help people advance their thinking, answer any tech questions and think up new features – sometimes all in the same day. She was recently named one of 40 top social marketing masters worldwide by Forbes.

Social Media 120

Social Media FAQ Boston Content 120

Reid All About it

MARCH 22, 2019

They advise associations to “ rethink how you approach needs assessments if you wish to develop and deliver relevant, useful education that meets existing market needs and anticipates future needs.”. Your new member onboarding shouldn’t just be show and tell , says Billhighway. Laurent, Director of Marketing at BizIQ.

Arlington 170

Arlington DC Washington LMS 170

Smooth The Path

FEBRUARY 17, 2016

The trouble is, many associations are losing members because they are no longer solving problems that members can’t solve for themselves. Industry articles are published for free on the Internet. Even vendors are conducting industry benchmarking surveys much like the ones we publish and they are hosting conferences too.

Directory 60

Directory Innovation Survey Project 60

Smooth The Path

JUNE 26, 2018

Membership departments tend to focus on members or they focus on the mechanics of membership. The CEO markets a particular job description with a specific set of skills then recruits a Director of Membership who becomes the member expert, and an advocate for members, and a welcoming committee for members.

Committee 83

Committee Recruiting Recruitment Team 83

MemberClicks

MAY 9, 2022

What industry topics interest you most right now? Let your members guide the topic or speaker selection! Prompt members by offering options for industry trends they might want to learn about or influential figures they’d like to hear from. What members to target for event insights.

Event Planning 52

Event Planning Survey Review Social Media 52

Reid All About it

JANUARY 13, 2023

It’s time for MGI’s 15 th annual Membership Marketing Benchmarking Survey. If not, use this survey link to join nearly 1,000 association leaders worldwide whose participation helps all of us gain insights about what’s working to recruit, engage, and retain members, along with other valuable information. Membership benchmarks.

Revenue 39

Revenue Education Strategy Leadership 39

Reid All About it

FEBRUARY 11, 2022

Marketing, membership and communications awards. Gold Circle Awards recognize excellence in marketing, membership and communications efforts across 15 different categories , and highlight the important role these campaigns have in propelling associations forward. ? The Future of the Event Industry Summit 2022. Wed 2/16 at 1 p.m.

Content 39

Content Strategy Technology Analysis 39

Smooth The Path

MARCH 17, 2016

Our associations focus on a profession or a industry or a profession within an industry so you may be thinking this shouldn’t be an issue. One end is loosely held together; we all work in the same profession or industry. No one wants to be the only one. But ‘like me’ is runs on a continuum.

Industry 60

Industry Member Insights Organization Marketing 60

Reid All About it

SEPTEMBER 13, 2019

WBT Systems explains how to increase your sales to nonmembers , an underappreciated market segment with huge potential. What a member (or anyone) says they need isn’t always what they really need. Dave Bornmann (moderator), Chief Marketing Officer, Naylor Association Solutions. More info/register. Hosts: Gulo and Pragmatic.

DC 34

DC Washington Revenue Review 34

Reid All About it

FEBRUARY 18, 2022

Marketing maturity assessment. Mighty Citizen launched The Mighty GPS , a 10-minute self-assessment to measure your association’s marketing maturity. SAM is an agile design and development model for courses, perfect for associations that want to respond quickly to market demands. Host: American Marketing Association.

Content 39

Content Marketing Tips Strategy 39

Reid All About it

MAY 27, 2016

Wouldn’t you like to provide industry news to members without having to write it from scratch? Presenter: Suzanne Carawan, Chief Marketing Officer, HighRoad Solution. Presenter: Chris Cichon, Marketing, Boomerang. – Overview: Using Digital Metrics to Gain Member Insight. 1 CAE credit. Info/register.

North Carolina 150

North Carolina Raleigh millennials Tips 150