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SEPTEMBER 15, 2023

I was happy to see Association Brain Food in Lead Marvel’s list of eight must-read newsletters for association professionals. Also worth your time The right marketing question—an intriguing way to approach a marketing campaign. Hear about ways AI can be used to help promote a webinar. Credentialing support.

LMS 256

LMS Revenue Arlington Education 256

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MARCH 8, 2024

Education program marketing. This time, they suggest eight marketing principles you should revisit or explore, most of them based on behavioral science. Event marketing. Your marketing plan has to work extra hard to convince your audience to make the trip. Humans… so persuadable! Mentoring programs. More info/register.

Social Media 250

Social Media DC Strategy Education 250

Association Analytics

FEBRUARY 20, 2024

Besides facing competition from free online sources of continuing education and mentorship, it can also be a challenge for associations to communicate their value, especially when it comes to younger generations. Looking to create even more value for your association in the industry? What’s slowing these association’s down?

Strategy 169

Strategy Social Media Discount Newsletter 169

Association Analytics

SEPTEMBER 8, 2022

In general, members were certainly shifting to more online products and services, such as virtual conferences or online classes. These may have not been a big revenue generator for you, but they provided a much needed connection for your members and delivered value to them. Use your data to optimize people and products.

Revenue 169

Revenue Products Discount Class 169

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NOVEMBER 10, 2023

I usually work with association industry partners on blog posts, case studies, and other content marketing pieces , but am open to learning about other interesting projects outside that scope. If you’re feeling nostalgic about ASAE TEC, a new online event, People Powering Tech on December 14 from 10:30 a.m. More info/register.

Certificate 281

Certificate Price Tools Technology 281

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JANUARY 26, 2024

I’ve used data from Marketing General Inc.’s s 2023 Membership Marketing Benchmarking Report in many of the posts I’ve written for clients. It’s scary to think what might happen to chapters if they can’t find enough members to lead them. Email marketing news. Volunteer burnout. Would you like to subscribe?

Survey 256

Survey Project Strategy Education 256

Membersuite

FEBRUARY 17, 2022

If you align member and market needs with your mission, you’ll discover plenty of overlap where you can offer revenue-generating solutions. You have a larger non-member market you can cultivate and tap into. You have a larger non-member market you can cultivate and tap into. Offer a customization option.

Revenue 135

Revenue Certificate eBook Education 135

WBT Systems

JULY 24, 2018

Associations want to know how their membership recruitment, retention, and marketing tactics compare to others so they can improve member growth and engagement. Every summer, the association community looks forward to the release of the Membership Marketing Benchmarking Report from Marketing General Incorporated (MGI).

Survey 150

Survey Marketing Certificate Education 150

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JULY 7, 2023

Self-paced online courses. Designing asynchronous (self-paced, on-demand) online courses is even tougher, but WBT Systems gives you a head start. They share 19 activities to build into your asynchronous courses that will make them more effective and enjoyable. Association leadership. Fascinating times, right?

Tools 195

Tools Education Newsletter Chicago 195

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JANUARY 19, 2024

It will also explore which business functions are leading the way, how leadership is supporting AI efforts, and how policies are affecting adoption. TopClass LMS explains why you should keep the conversation going and the community gathering after a course, conference or educational program ends. Marketing to Gen Z and millennials.

Revenue 256

Revenue Strategy Member Engagement United States 256

Reid All About it

MAY 15, 2020

Marketing virtual/online education. You can’t market as usual right now, you must market carefully and caringly , says WBT Systems. They provide advice for revisiting your marketing personas and strategies and creating the right type of messaging for this moment. Susan Schramm, founder of Go to Market Impact LLC.

Puerto Rico 370

Puerto Rico Montana Revenue Conference 370

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MAY 12, 2023

The corporate market is a growing profit center for them—and could be for your association too. They describe several examples of general and specialized membership tiers and discuss factors to consider before moving forward, like your AMS and market research. State of the association industry. Learning business.

Chicago 200

Chicago Newsletter Mooc Education 200

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AUGUST 4, 2023

TopClass LMS explains how online education programs can help increase member engagement. Online experiences. The Endocrine Society and Matchbox Virtual Media announced a joint venture to design and deliver online experiences that will drive innovation in the medical, healthcare and scientific industries.

Atlanta 195

Atlanta Price Revenue Denver 195

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APRIL 14, 2023

Marketing automation. Impexium describes three benefits of marketing automation , a capability you really must have in your association’s tech stack. My local market rarely sells leg of lamb, but they had some this past week, so we enjoyed a roasted leg of lamb rubbed with a rosemary/garlic paste. More info/register.

Leadership 195

Leadership Education Revenue Strategy 195

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MAY 14, 2021

Marketing copy. If you’re frequently under pressure to come up with clever and compelling marketing copy, I feel for you. That’s when marketers turn to their swipe file: a collection of copied and pasted blurbs that hopefully provide inspiration. Skip down to the list of free webinars if you prefer takeout. Event safety.

St. Louis 341

St. Louis Technology Strategy Conference 341

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MARCH 12, 2021

The authors finish by saying, “Association tech ecosystems limit or enable organizations’ capacity to serve their members and customers online… Real strategic leaders will pull their technical foundation from the shadows and shine a light on the important stack decisions ahead. Skip down to the list of free webinars if you prefer takeout.

Nashville 370

Nashville LMS North Carolina Recruiting 370

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JUNE 18, 2021

Skip down to the list of free webinars if you prefer takeout. If you have a free webinar or event coming up, please send me the link before Wednesday evening the week before it’s scheduled. A weekly conversation about meeting and event technology, including software, hardware, and audiovisual for in-person and online events.

LMS 369

LMS Certificate America Committee 369

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MARCH 17, 2023

The weekly list of free educational events and resources for the association community… Online learning. With for-profit and higher ed competition growing, your association’s online courses must stand out in the crowd. But excellent content isn’t enough to gain market share. Content is a commodity, says WBT Systems.

Revenue 205

Revenue Certificate Committee Leadership 205

WBT Systems

JULY 31, 2018

According to the 2018 Membership Marketing Benchmarking Report from Marketing General Incorporated (MGI), the median basic annual membership dues is $212. Although they’re the biggest generation in the workforce, millennials make up only 19 percent of association members, per MGI. Online career center.

millennials 150

millennials Resources North Carolina Certificate 150

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JUNE 16, 2023

I’d bet every industry has seen a growing number of podcasts like ours has, maybe even the industry your association serves. Event marketing. Your marketing plan must work extra hard to convince your audience they should make the trip. Host: Fridays@4 *All events are online at Eastern Daylight Time unless otherwise noted.

Project 195

Project Tools Revenue Metro 195

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AUGUST 21, 2020

Association Success is running a survey to benchmark diversity in the association industry. This ten-minute survey will help all of us get a better, bigger picture of just how equitable the association industry is for everyone in it. Good eats—skip down to the list of free webinars if you prefer take-out. Career pathways.

millennials 307

millennials Montana Class Education 307

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SEPTEMBER 18, 2020

The weekly list of free educational events and resources for the association community… Association marketing. WBT Systems explains how to market your association’s credentialing programs in a crappy economy. Inclusive marketing. Marketers can do better, say Steve Pemberton and Ginny Engholm. Open Culture ).

Montana 350

Montana Certificate Conference Content 350

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FEBRUARY 12, 2021

Online education nimbleness. Let’s say your association has fully accepted reality and wants to help members acquire the skills and knowledge they need right now, but you don’t have the time or money to design new online courses. WBT Systems describes several other options for delivering online education. Host: EventMobi.

Revenue 370

Revenue North Carolina Industry Technology 370

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JANUARY 22, 2021

Maddie Grant and Jamie Notter at Propel have launched a free course, Introduction to the Rockefeller Habits. A few CEOs whom I admire practice these habits so I plan to make room in my schedule to take the course. Skip down to the list of free webinars if you prefer take-out. Because there’s always time to learn, right?

Innovation 370

Innovation Communications Education Strategy 370

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JANUARY 28, 2022

If the registration numbers for your educational programs are disappointing, WBT Systems shares several reasons people don’t commit to online courses and conferences. Skip down to the list of free webinars if you prefer takeout. All events are online at Eastern Standard Time unless otherwise noted. More info/register.

Newsletter 195

Newsletter Survey Team Software 195

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SEPTEMBER 1, 2023

But sometimes a traditional online program or course doesn’t fit our schedules. Gen Z marketing. Many associations were built by and for older generations, says MemberSuite, so you have to work extra hard to demonstrate the value of membership in ways that resonate with younger generations. Answer: we all do.

Revenue 227

Revenue Survey Education Strategy 227

Reid All About it

DECEMBER 8, 2023

People talk about it in the association world, but how many associations actually provide resources and education about mental health issues to members and industry employers? The solution: “fewer, shorter, more interactive online meetings.” Marketing to Gen Z and millennials. Mobile apps. Gen Z careers. More info/register.

Strategy 272

Strategy Video Technology Innovation 272

Nimble AMS

DECEMBER 5, 2022

Make it easier for your volunteers to connect with more of your members (and non-members) by providing marketing collateral like brochures or posters , discount codes for ea rly event registrations, and a social media campaign to guide digital posts. Online community. Your members want to connect! Learning program. Mentoring program.

Member Engagement 133

Member Engagement Social Media Review Recruiting 133

Reid All About it

MARCH 5, 2021

WBT Systems explains how these boxes enhance the online course experience and provides ideas for box content and logistics. Skip down to the list of free webinars if you prefer takeout. If you have a free webinar or event coming up, please send me the link before Wednesday evening the week before it’s scheduled.

North Carolina 370

North Carolina Certificate Strategy Case Study 370

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APRIL 16, 2021

Ernie Smith at Associations Now shares advice from Jeff Cobb (Leading Learning) on rethinking your association’s education model to meet member expectations and organizational needs. Skip down to the list of free webinars if you prefer takeout. Education programs. Marina Khidekel, Thrive Global ). Fri 4/16 at 12 p.m. EventTech Chat.

Revenue 363

Revenue Strategy Team Content 363

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MARCH 4, 2022

Sounds like a practical approach to session and course design, doesn’t it? Skip down to the list of free webinars if you prefer takeout. If you have a free webinar or event coming up, please send me the link by Wednesday afternoon the week before it’s scheduled. Career wellness. Many professionals (maybe you!) Fri 3/4 at 4 p.m.

Class 195

Class Certificate Content Committee 195

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OCTOBER 12, 2018

Harvard Business Review says, “Translators play a critical role in bridging the technical expertise of data engineers and data scientists with the operational expertise of marketing” and other front-line managers. She suggests ways you can learn how to speak like an industry insider. How to explain content marketing to anyone.

DC 170

DC Las Vegas Washington Review 170

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MAY 7, 2021

Marketing must-haves. Doug Kessler at Velocity Partners says three things matters most in B2B marketing right now: meaning, metrics and mojo. When choosing marketing channels, visualize the curve. Skip down to the list of free webinars if you prefer takeout. Meaning is relevance as defined by your target audience.

Technology 370

Technology St. Louis Strategy Products 370

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JULY 23, 2021

Webinar pricing/sponsorships. If you are interested in the current trends in charging for webinar registrations and sponsorships, I urge you (or the person at your organization who knows your webinars best) to participate in a Leading Learning/Tagoras survey , which closes tonight. Marketing General Inc.

Video 195

Video Technology Content Strategy 195

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JUNE 23, 2023

Marketing benchmarks. Mighty Citizen assessed the marketing maturity of 450 mission-driven organizations. To understand why we are in this moment with religion is to recognize that younger generations feel traditional institutions have been full of judgment, exclusivity, rigidity, and uninspiring contradictions. Event apps.

Metro 195

Metro Strategy Technology Marketing 195

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MAY 8, 2020

and I can tell you, NDP Live was not a boring online event. However, if you’re planning a virtual event, Jess Sousa explains why online events are (usually) boring and how to make them better. Some may only apply to virtual campus platforms, but others make sense on any online platform. Host: Leading Learning.

North Carolina 221

North Carolina Montana Conference Revenue 221

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MARCH 24, 2023

They explain how to use AMS data for planning and marketing events. In a tough hiring market, you need to hold on to the talent you have. Email Address: Subscribe If you have a free webinar or event coming up, please send me the link by Wednesday afternoon the week before it’s scheduled. Association staff retention.

Revenue 227

Revenue Chicago Leadership Education 227