Reid All About it

JANUARY 29, 2021

Monday (2/1) is the last day to participate in Marketing General Incorporated’s (MGI) 2021 Membership Marketing Benchmarking Survey. Kick Off Session for the Virtual Workshop for Association Professionals. The workshop format is broken into three phases with one live session and two asynchronous periods. 1 CAE credit.

Newsletter 370

Newsletter Education Recruiting Recruitment 370

ISAE

MAY 13, 2024

Thanks to positive market changes, members’ finances seem to be in a better place, which allows them to continue paying dues. For example, the American Marketing Association often holds training events and workshops to help members upskill. Feature guest blog posts about niche topics or industry updates written by your members.

Los Angeles 93

Los Angeles Discount Library Committee 93

Association Success

DECEMBER 17, 2020

I recently attended a workshop titled “Reduce, reuse, recycle: How to do more with less content in 2021” that was designed to help attendees prepare for a more productive 2021. One of the many helpful tips they shared in the workshop was to implement a “stop doing” list. Missed the workshop? Not a member? Check it out here.

Organization 147

Organization Content Recruiting Recruitment 147

MemberClicks

MAY 17, 2024

You don’t need to be sold on the value of an event, be it a nonprofit fundraiser, association conference, or series of workshops. If you want to forestall the latter outcome, it’s time to improve your marketing today. The channels through which you market to each group will differ. What is an event description?

Examples 52

Examples Class Social Media Price 52

Reid All About it

OCTOBER 6, 2023

The weekly list of free educational events and resources for the association community… Industry careers website. Once again, I’m asking for good examples of association (or association foundation) websites that feature an industry careers section. This page from SEMI about the semiconductor industry is an example of what I mean.

Revenue 256

Revenue Certificate Tools Innovation 256

EventMobi: Association Events

OCTOBER 19, 2023

We’ve got you covered with membership drive examples, marketing tips, and the event tech to make it all a breeze. No matter which membership drive ideas you lead with, a huge part of these campaigns comes down to marketing! Are they relevant to your mission or industry? Step 7: Market, market, market!

How To 130

How To Discount Social Media Software 130

Reid All About it

JUNE 25, 2021

Amanda Milligan, Content Marketing Institute ). Michelle Brien, VP of Marketing and Product Strategy for TopClass LMS by WBT Systems. Presenters: Chase Brunson, Marketing and Development Manager, The Rise School of Austin. Ed Salvato, LGBTQ marketing specialist. Quick hits. Four questions to help vet your content ideas.

LMS 361

LMS Revenue Tips America 361

Nimble AMS

MAY 5, 2023

Let’s look at my career, product marketing as an example. Product marketing is a career that has completely evolved and grown over the last decade. Until a few years ago, there was no association dedicated to product marketers. With more niche careers, people are looking to expand their networks and advance their careers.

Strategy 127

Strategy Member Engagement Software Tips 127

EventMobi: Association Events

JUNE 26, 2023

According to the 2022 Membership Marketing Benchmarking Report , 52% of associations believe a lack of engagement is the top reason members don’t renew. Choosing when your renewal efforts begin and end, how to frame your messaging, and what marketing channel you’ll use can make all the difference in your retention rates. The solution?

Member Engagement 130

Member Engagement Strategy Software Social Media 130

Nimble AMS

AUGUST 2, 2023

ASAE 2023 is the premier event for association leaders to network, share knowledge , and grow from industry thought leaders. I look forward to connecting with association friends and attending our great customer sessions,” said Michelle Schweitz, Senior Director of Marketing. This is the 8th ASAE Annual Meeting I’m attending.

Innovation 130

Innovation Atlanta Georgia Team 130

Reid All About it

FEBRUARY 9, 2024

The weekly list of free educational events and resources for the association community… Employers’ job market. TopClass LMS suggests putting a new spin on your membership and education marketing. In this employers’ job market, it’s tougher for members, customers and prospects to find a better position. More info/register.

Newsletter 266

Newsletter Certificate Denver Case Study 266

Reid All About it

FEBRUARY 26, 2021

It’s time to assess your technology stack and partners because you can’t afford to continue settling for “good enough” technology , not if you want to take advantage of emerging opportunities and meet the changing needs of your members and market. Tony Rossell, Marketing General, Inc. ). The State of Association Marketing.

Recruiting 329

Recruiting Recruitment Project Technology 329

Nimble AMS

DECEMBER 5, 2022

Don’t miss the Community Brands virtual workshop: New Year, New ME (Member Engagement) , on December 14 from 9:30 AM – 12:30 PM, ET. This 3-hour virtual workshop includes four interactive break-out sessions to drive member engagement at your association in the new year. Five ways to increase member engagement with volunteers.

Member Engagement 134

Member Engagement Social Media Review Recruiting 134

Reid All About it

APRIL 16, 2021

This workshop will arm you with tactical strategies that will help you negotiate and defend your organization in the post-shutdown world. In this high-level workshop, attendees will review key contract clauses, negotiation tips, and strategies on how to ensure a strong contract to protect your organization. 1 CMP credit. 1 CAE credit.

Revenue 363

Revenue Strategy Team Content 363

Reid All About it

JANUARY 15, 2021

The Gold Circle Awards recognize excellence in marketing, membership and communications efforts across 15 different categories, and highlight the important role these campaigns have in moving associations forward. Kim Moutsos, Content Marketing Institute ). Kelli Kopec, Product Marketing Manager at Cvent. More info/register.

Innovation 359

Innovation Las Vegas Communications Education 359

Membersuite

FEBRUARY 17, 2022

If you align member and market needs with your mission, you’ll discover plenty of overlap where you can offer revenue-generating solutions. You have a larger non-member market you can cultivate and tap into. You have a larger non-member market you can cultivate and tap into. Offer a customization option.

Revenue 135

Revenue Certificate eBook Education 135

Reid All About it

MARCH 12, 2021

Learn about tactical strategies to improve your association, members, and constituents’ net worth, protecting the health of your association in the next economy, and the prospects for the industry you serve and your members in the next 15 years. Dive deeper into the foundational elements of digital marketing success. CAE credits.

Nashville 370

Nashville LMS North Carolina Recruiting 370

Reid All About it

FEBRUARY 12, 2021

This is NOT the time to slow down on your initiatives for the future… That’s what I want for our industry. Presenters: Harneet Singh, Director of Marketing, Preseem. The Future of the Event Industry: 2021 Outlook. One year into the pandemic, the future of the event industry in 2021 is still uncertain.

Revenue 370

Revenue North Carolina Industry Technology 370

Reid All About it

MARCH 10, 2023

WBT Systems explains how you can use ChatGPT to manage and market your association’s education programs. Content marketing. B2B marketers overwhelmingly believe content marketing produces the leads with the highest ROI , says Marketing Charts. You need a content marketing ecosystem to support them.

Committee 195

Committee Education Software Technology 195

Reid All About it

JULY 10, 2020

Cimatri is inviting associations to participate in their State of IT Security in the Association Industry survey. The only thing constant in our industry is change. This workshop will arm you with tactical strategies that will help you to negotiate and defend your organization in this evolving market. IT security.

Montana 365

Montana Content Price Strategy 365

Reid All About it

MAY 12, 2023

The corporate market is a growing profit center for them—and could be for your association too. They describe several examples of general and specialized membership tiers and discuss factors to consider before moving forward, like your AMS and market research. State of the association industry. Learning business. Newsletters.

Chicago 200

Chicago Newsletter Mooc Education 200

Reid All About it

JANUARY 14, 2022

Moving Today’s Leaders from What IS to What CAN BE, author and event industry expert Heather Hansen O’Neill will provide a deeper dive into one of the primary concepts and tools. Combating Burnout: How Marketing Teams Are Burning Bright. Your marketing team could be at risk. Host: American Marketing Association.

Team 195

Team Technology Certificate Revenue 195

Reid All About it

JUNE 23, 2023

Marketing benchmarks. Mighty Citizen assessed the marketing maturity of 450 mission-driven organizations. Host: Fonteva Speakers: Michelle Brien, Vice President, Marketing, Matchbox Virtual Media Arianna Rehak, CEO, Matchbox Virtual Media Wed 6/28 at 1 p.m. – Event apps. 1 CAE credit. More info/register. 1 CAE credit.

Metro 195

Metro Strategy Technology Marketing 195

YourMembership

JANUARY 31, 2017

The following is a guest blog article originally published by Jeff Cobb of Tagoras, a leading expert in strategy, learning, marketing and technology to organizations in the business of lifelong learning.

LMS 150

LMS Technology Strategy Marketing 150

Reid All About it

JANUARY 21, 2022

Please participate in MGI’s 14 th annual Membership Marketing Benchmarking Survey , our industry’s most comprehensive and valuable study on membership marketing. Marketing, membership and communications awards. Gold Circle Awards recognize excellence in marketing, membership, and communications in 15 categories.

Survey 195

Survey Newsletter Price Technology 195

Reid All About it

DECEMBER 8, 2023

People talk about it in the association world, but how many associations actually provide resources and education about mental health issues to members and industry employers? Marketing to Gen Z and millennials. If you’re determined to market more effectively to younger generations, here’s some help. Mobile apps. 1 CMP credit.

Strategy 272

Strategy Video Technology Innovation 272

Nimble AMS

APRIL 12, 2023

Consider following thought leaders in the industry to see what they are doing to build their personal brand. To give your association a competitive edge, try boosting your learning program with social learning components, like offering more speaker panels, workshops, and opportunities to learn from other members. Level up onboarding.

Strategy 78

Strategy Member Engagement Software Tips 78

Reid All About it

DECEMBER 1, 2023

Watkins, CAE, Senior Vice President, Member & Component Services, American Institute of Architects Benita Queen-Stocks (moderator), Director of Membership and Programs, Northern Virginia chapter, National Association for Industrial and Office Parks *All events are online at Eastern Standard Time unless otherwise noted. Mon 12/4 at 8 a.m.

Arlington 266

Arlington Technology Strategy Los Angeles 266

Reid All About it

JUNE 9, 2023

Mercury Creative Group explains why you should have an ideal buyer in mind when crafting marketing content. Event marketing. She says it’s time to retire outdated and insider event marketing jargon. They pulled these recommendations from a report by the Council for Adult and Experiential Learning. Audience personas.

Revenue 205

Revenue Content Chicago Leadership 205

Reid All About it

APRIL 14, 2023

Marketing automation. Impexium describes three benefits of marketing automation , a capability you really must have in your association’s tech stack. My local market rarely sells leg of lamb, but they had some this past week, so we enjoyed a roasted leg of lamb rubbed with a rosemary/garlic paste. More info/register.

Leadership 195

Leadership Education Revenue Strategy 195

MemberClicks

OCTOBER 24, 2023

You may be wondering about the benefits of trade associations and the role they can play in your industry. Trade associations serve as a bridge between businesses within an industry, encouraging collaboration and mutual support. These resources empower you to stay competitive, adapt to industry changes, and thrive in your market.

How To 52

How To Social Media Industry Recruiting 52

Reid All About it

JULY 9, 2021

The only thing missing from my recipe is waxed beans because I’ve never seen them at the store or farmers market. Host: American Marketing Association. It’s the underlying principle of Inbound Marketing. Presenter: Rich Vallaster, Director of Marketing and the Tradeshow Wonk at Personify. Subscribe to Blog via Email.

Rhode Island 195

Rhode Island Technology Strategy Member Engagement 195

Reid All About it

MARCH 5, 2021

The industry leaders are the individuals who have the skills to bring together a diverse group of participants to create a productive community, all while achieving stakeholder goals. ExpoChat is a Twitter-based conversation on topics related to the trade show industry. PCI Compliance Workshop 101 for Associations. Host: Hubb.

North Carolina 370

North Carolina Certificate Strategy Case Study 370

Reid All About it

JUNE 19, 2020

In this summit, executives of leading business, retail, hospitality, and tourism associations share the challenges their industries have faced in the process of closing down and re-opening of businesses globally, and how their associations evolved to respond to changing market needs. More info/register. Tue 6/23 at 12 p.m. –

Video 221

Video Conference Revenue Industry 221

Reid All About it

JUNE 16, 2023

I’d bet every industry has seen a growing number of podcasts like ours has, maybe even the industry your association serves. Event marketing. Your marketing plan must work extra hard to convince your audience they should make the trip. No organization, regardless of size or industry, is immune. Don’t give that up!

Project 195

Project Tools Revenue Metro 195

Reid All About it

JUNE 28, 2019

The weekly list of free educational events and resources for the association community… WBT Systems encourages associations to provide educational programs for vendor members —you may call them affiliate, associate, or supplier members, I like to think of them as industry partners. These members need industry knowledge.

Washington 170

Washington DC LMS Education 170

Reid All About it

OCTOBER 12, 2018

Harvard Business Review says, “Translators play a critical role in bridging the technical expertise of data engineers and data scientists with the operational expertise of marketing” and other front-line managers. She suggests ways you can learn how to speak like an industry insider. How to explain content marketing to anyone.

DC 170

DC Las Vegas Washington Review 170