MemberClicks

FEBRUARY 9, 2023

One of the most effective ways to recruit new members is to let them know about your benefits. Based on a recent Marketing General report , associations that saw spikes in new membership or member renewal rates 80% or higher in the last five years said their value proposition was compelling or very compelling.

Marketing 98

Marketing Strategy Tips Email Marketing 98

Reid All About it

DECEMBER 1, 2023

Member recruitment. To attract young members , you must recruit in ways that make sense to them. Fri 12/1 at 4 p.m.* – Association Discussion: The Future of Components Has your association’s component relations strategy evolved since the pandemic? Mon 12/4 at 8 a.m. 1 CMP credit. More info/register.

Arlington 266

Arlington Technology Strategy Los Angeles 266

Nimble AMS

FEBRUARY 15, 2024

Study interviewees shared the importance of defined, long-term planning that encompasses the current and future state of the industry and organization. When done correctly, leading with authenticity has the power to attract new members and demonstrate your value across the industry.

LMS 147

LMS Missouri Software Innovation 147

Reid All About it

NOVEMBER 3, 2023

I usually work with association industry partners on blog posts, case studies, and other content marketing pieces , but am open to learning about other interesting projects outside that scope. GrowthZone shares strategies for selling your board (or boss) on the need for a new AMS. Please email me if you have something to discuss.

Tools 272

Tools Strategy Revenue Technology 272

Higher Logic

MARCH 27, 2020

Strategist, and Tara Pawlak, Community Brands Director of Marketing, shared top strategies that associations are using to grow their young professional membership, including: Young member priorities, like job opportunities and professional development. Building a network of peers and mentors within your industry.

Member Engagement 240

Member Engagement Recruiting Recruitment Communications 240

Smooth The Path

FEBRUARY 13, 2018

Well, some associations serve declining industries or professions. Focusing on the wrong key industry issues. Each one of these behaviors can be deadly, but the last one, focusing more on younger members may have the power to solve all the others. So instead segment members by a more actionable characteristic like career stage.

Recruiting 108

Recruiting Recruitment How To Innovation 108

Reid All About it

APRIL 12, 2024

Text Request explains how to create an SMS (text) strategy that aligns with your association’s marketing strategy. Member recruitment. Katrina Ciccarelli McAfee at Association Analytics shares a three-step strategy for improving new member acquisition. . More info/register. More info/register. 1 CAE credit.

Revenue 256

Revenue Strategy Price Newsletter 256

Aptify

JULY 1, 2021

Membership recruitment is a never-ending project. Every year, members leave your organization – they retire, change jobs or professions, go out of business, lose their professional development budget, or just leave for unknown reasons. As members go out the back door, you must keep new ones coming in the front. Get it now.

Recruiting 146

Recruiting Recruitment Social Media eBook 146

Nimble AMS

NOVEMBER 2, 2022

We also had the privilege of meeting so many new individuals in the Canadian association space and the chance to learn more about the industry trends impacting you. . Keep reading to learn more about those industry trends and four key takeaways your association can use today. Custom software inspires a negative member experience.

Software 120

Software LMS Recruiting Recruitment 120

Higher Logic

MAY 29, 2020

The goal: Every year, bringing in new members is likely to be on your association’s list. Your organization needs to bring in new members to meet revenue goals, and often, this includes increasing the young member base. Where community fits in: Be your industry’s thought leader. Use community to reach future members.

Social Media 254

Social Media Tools Member Engagement Revenue 254

Reid All About it

NOVEMBER 10, 2023

I usually work with association industry partners on blog posts, case studies, and other content marketing pieces , but am open to learning about other interesting projects outside that scope. Our panel draws on their experience with certification organizations as psychometricians, vendors, and the chair of the I.C.E.’s 1 CMP credit.

Certificate 281

Certificate Price Tools Technology 281

Reid All About it

OCTOBER 6, 2023

The weekly list of free educational events and resources for the association community… Industry careers website. Once again, I’m asking for good examples of association (or association foundation) websites that feature an industry careers section. This page from SEMI about the semiconductor industry is an example of what I mean.

Revenue 256

Revenue Certificate Tools Innovation 256

Reid All About it

JULY 21, 2023

In their report, Next-Level Governance : Leading with Strategic Agility , they describe the critical elements for reinventing governance so you can position your association to deliver value to your members and industry amidst any disruption. What is IT’s accountability/role in developing overall strategy for their organization?

Atlanta 195

Atlanta millennials Price Technology 195

Reid All About it

MARCH 12, 2021

I just read a new paper— The New Association Tech Ecosystem: Powering Member Experiences with Integration and Specialization —from Chris Gloede and Karen Power of Ricochet Advice and I suggest you do too, especially if you have technology or analytics decisions on the horizon. Association technology and analytics. More info/register.

Nashville 370

Nashville LMS North Carolina Recruiting 370

Reid All About it

SEPTEMBER 1, 2023

They describe nine strategies for marketing membership to Gen Z. This is essential reading for understanding trends in membership recruitment, engagement, renewal, dues, value propositions, and more. Also worth your time 5 steps to gaining member acceptance, downloads, and engagement for your association’s mobile app.

Revenue 227

Revenue Survey Education Strategy 227

Reid All About it

JANUARY 26, 2024

Last year, 814 associations participated in MGI’s survey, which benchmarks the practices used by associations to recruit, engage and renew members. It’s scary to think what might happen to chapters if they can’t find enough members to lead them. Leadership development for young members. The 2024 survey is now open.

Survey 256

Survey Project Strategy Education 256

Nimble AMS

DECEMBER 5, 2022

But did you know that you can also empower your association volunteers to boost member engagement? Here’s how to start transforming your member engagement strategy by mobilizing your volunteers. . Are you looking for tips to prepare your member engagement strategy for 2023? Mentoring program.

Member Engagement 133

Member Engagement Social Media Review Recruiting 133

Higher Logic

FEBRUARY 4, 2020

The sooner associations wake up to the reality that their multigenerational membership base isn’t going to retain itself with an outdated communications strategy, the sooner they can break through to emerging generations and maximize overall engagement and retention. But don’t fret - today works, too! You’re on the same team.

Communications 287

Communications Tips Content Tools 287

Reid All About it

MARCH 10, 2023

Dean West at Association Laboratory wonders if he’s lazy, stupid or resilient (I’m not saying) and shares lessons about resilience that can guide your association’s strategy decisions. Hear strategies for addressing challenges you might face in your public affairs program and how to get more bang for your lobbying buck.

Committee 195

Committee Education Software Technology 195

Nimble AMS

APRIL 21, 2023

Your organization does much to advocate for industry issues—petitioning local and federal level politicians to generate support for association-backed programs. Member advocates are the backbone of your campaigns and the heart of your advocacy program. Read our free whitepaper for these can't-miss strategies! Get social.

How To 117

How To Guidelines Social Media Tips 117

Reid All About it

JANUARY 28, 2022

Take Your Silent Auction to the Next Level: Raise More Money, Free Up Staff Time and Create an Unforgettable Member Experience. The superman of silent auctions is going to lead a conversation alongside a few of his clients about how they revolutionized the silent auction experience. 2022 STR Industry Trends. 1 CAE credit.

Newsletter 195

Newsletter Survey Team Software 195

Reid All About it

JANUARY 8, 2021

Such a large and visible occasion provided the opportunity to showcase the close co-operation between the client (EAIE) and the hosting venue (Messukeskus Helsinki) to build a sustainable event and provide an example that inspires the meeting industry to be more sustainable. More info/register (fee for MPI non-members). 1 CMP credit.

Las Vegas 370

Las Vegas Case Study Conference LMS 370

Reid All About it

APRIL 2, 2021

The greater the participation, the richer the data available to you on industry trends regarding workforce models, compensation, and security, so please participate. Association member communications. ExpoChat is a Twitter-based conversation on topics related to the trade show industry. Global Meetings Industry Day: Virtual.

Revenue 335

Revenue Conference Industry Strategy 335

Reid All About it

MARCH 5, 2021

The ROI Member Recruitment Brochure: How to Crea8e Brochures That Positively Influence Membership Decisions. This discussion will examine the intersectionality between the elements of change management, DEI principles, and online community management to design an equitable user experience. (must join Fridays@4 first, it’s free).

North Carolina 370

North Carolina Certificate Strategy Case Study 370

Reid All About it

JANUARY 21, 2022

The member experience. Too much has changed in our world to keep assuming the member experience you provided pre-pandemic is the experience your members and prospective members want, need, and expect now. MemberSuite suggests how to reevaluate the member experience and apply what you learn.

Survey 195

Survey Newsletter Price Technology 195

Reid All About it

JUNE 2, 2023

Learn how integrating culture, strategy, and execution can make things happen in associations that are, frankly, long overdue—like being wildly profitable, attracting the best talent in the world, and being nimble and agile. 1 CMP credit. More info/register. . More info/register. More info/register.

Technology 195

Technology Chicago Education System 195

Nimble AMS

MAY 13, 2022

According to a Community Brands Association Trends Study , 58% of early careerist members identified training opportunities as their biggest priority. Recruiting younger members by providing desirable benefits is vital for organizational success and longevity.?When Volunteering. Networking opportunities ?.

millennials 112

millennials Certificate Member Engagement Tips 112

Reid All About it

AUGUST 20, 2021

Recruiting and retaining volunteers is a mighty challenge when members have no time to spare. But what if you could show members a pathway that allows them to develop the skills and experience not only for the task at hand but for the next level of volunteering—or the next step in their career? Volunteer training.

Revenue 195

Revenue Content Resources Strategy 195

Associations Now

MARCH 16, 2016

Businesses that deliver a cluttered customer experience have likely fallen victim to short-sighted temptations. Associations can avoid the same fate by fending off the forces that put other goals ahead of member needs. Associations have their own demons that lead them astray from what’s best for the member experience.

Member Experience 40

Member Experience Revenue Certificate Committee 40

Reid All About it

JANUARY 15, 2021

They explain why it’s not a good idea to pine for the past and suggest a different mindset to cultivate, one that will help you take advantage of “a perhaps once-in-a-lifetime opportunity to experiment with new ideas—ideas that could turn into programs that position you, your association and your members for future success.”.

Innovation 359

Innovation Las Vegas Communications Education 359

Reid All About it

MARCH 25, 2022

Check out the new page on my site, Association Brain Food Resources , dedicated to feeding your brain with information from our industry partners about association technology, membership, data management, cybersecurity, non-dues revenue, and more. Member profile data. Mastering Immersive Experiences (MIX) 2022. Generation N.

Revenue 195

Revenue Content Virginia Technology 195

Blue Sky eLearn

OCTOBER 19, 2020

How you communicate with members and the opportunities you offer directly impact their experience with your organization and the chance that they’ll renew. With a dedicated and comprehensive engagement strategy, your member retention rate is much more likely to increase! Let’s begin! In-person engagement ideas.

Association Management 250

Association Management Committee Learning Management System Software 250

MemberClicks

AUGUST 1, 2023

The most common types of associations are: Trade associations – A group of businesses or companies operating within the same industry or trade focused on advancing their goals and interests such as influencing policies or networking with like-minded business leaders. Recruit your board. Recruit your staff.

Recruiting 52

Recruiting Recruitment Cost Discount 52

Reid All About it

MAY 10, 2019

. – Start Attracting Event Investors: How to Develop a Successful Sponsorship Strategy. Hear about industry trends and fresh ideas to inform your sponsorship strategy. Data Segmentation and Its Huge Impact on the Member Experience. – How to Personalize the Member Experience. Thu 5/16 at 12 p.m.

DC 170

DC FAQ Member Experience Project 170

Reid All About it

JUNE 9, 2023

They also share change management strategies for change-fatigued association professionals. Some of these strategies are new to me but look very promising. AI and Tech Strategy. ASAE Tech Tuesdays) Come join your colleagues to discuss: What are people experimenting with? Event marketing. Membership engagement. Creativity.

Revenue 205

Revenue Content Chicago Leadership 205

Reid All About it

MARCH 26, 2021

They suggest strategies for resolving some of the challenges you probably have with your SMEs. Presenter: Dan Streeter, Vice President of Learning Strategy and Development at Blue Sky eLearn. The just-in-time virtual LMS demo day will feature presentations from a limited number of industry partners that offer LMS platforms.

Innovation 259

Innovation San Diego LMS Strategy 259

EventMobi: Association Events

NOVEMBER 9, 2023

How Do You Run New Member Orientation? There are a few steps and strategies that make it easy to onboard and welcome new members: Create a new member orientation strategy. Asking for feedback is the best way to improve your member experience. Consistently follow up.

Member Engagement 130

Member Engagement Social Media Software Newsletter 130