Smooth The Path
JANUARY 28, 2020
Do staff regularly conduct member research? Are listening tours, welcome calls, or member interviews on your list of to-dos? When testing new benefits, do you ask for member feedback? But member insights are hard to come by. You still need strategic member insights, but your members are too busy to participate.
Associations Now
MAY 4, 2016
And the ups and downs CFMA felt when the economy shifted were historically consistent, tracking closely to an industry index of U.S. That’s where in-depth qualitative research came in, and CFMA turned to Amanda Kaiser, chief path finder at Kaiser Insights LLC, who specializes in interview-based member research.
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Smooth The Path
MARCH 11, 2021
Most of the member research I do is core member research, but I have had the chance to conduct a good body of exhibitor/sponsor member research over the years. There is a common thread in the research across many associations, and that is exhibitors are tired of feeling like “the wallet.”
Reid All About it
JULY 9, 2021
Fri 7/9 at 12 p.m.* – Strategy First, Software Next. To explore this question, we are kicking off a three-part series—the first will be “Strategy First, Software Next.” Improve Your Email Engagement with a Conversational Email Strategy. Presenters: Ryan Costello, Chief Strategy Officer, MemberSuite.
Smooth The Path
FEBRUARY 13, 2018
Well, some associations serve declining industries or professions. Focusing on the wrong key industry issues. Each one of these behaviors can be deadly, but the last one, focusing more on younger members may have the power to solve all the others. Some, but not all. The others are failing to remain relevant.
Association Success
MAY 28, 2019
How is your association consistently aligning its strategic plan and business strategy with its brand? In the association space, we often think that advocacy means fundraising for the organization and lobbying to members of Congress on behalf of the organization’s and members’ mission.
Reid All About it
MAY 3, 2019
If that type of experience isn’t an option for you, WBT Systems shares 13 ways you can get a basic level of knowledge and keep up with the trends in your association’s industry or profession. It’s frustrating to have member and event attendee data spread out across the organization in different databases. More info/register.
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