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7 Social Media Tactics That’ll Have You Flexing Your Association’s Brand Muscle

Association Briefings

When executed properly, social media is one of the best tools for an association to create an industry “brand” that’s seen as an informational authority. Here are seven social media tips to keep your followers excited about your organization’s social channels. In 2020, over , 3.6 In 2020, over , 3.6

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Building an Association Crisis Communications Webpage

GrowthZone

Ideally, prebuilding a crisis resource page and having it ready to customize is the best way to prepare the best possible response to an association crisis situation (sometimes referred to as a “dark site”). The next best thing is to quickly craft a crisis resources web page for your members. Local, regional, state, national resources.

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Building Personas: Defining Your Audience

Higher Logic

If you sell to companies, what industries are most represented? Another great resource for discovering your audience is web analytics. Start by searching their site for testimonials, case studies, press releases, or newsletter signups. Ask these simple but effective questions: What’s the age range of most of your buyers?

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Association Uses Facebook Live to Expand Education

Associations Now

Using Facebook’s live-streaming capabilities, the Association For Creative Industries has taken a meeting-based education session and made it accessible year-round. Because Negron knew social media, namely Facebook, was a preferred communication channel for many AFCI members, she decided to air the sessions via its livestream platform.

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6 Ways To Engage Association Members

CMA Solutions

Our industry has changed dramatically, and we must keep up with the evolution.” As part of the rebranding campaign, CMA developed a hybrid event guide for meeting planners and event organizers that positioned EPN members as thought leaders in the AV event industry. They had more problems, and we had more solutions.

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Association Web Design and Considerations for News Coverage

Vanguard Tech

But if your mission includes “promoting the industry,” are you considering the most important audience in promoting that story? What about journalists and the media? Publish web content such as industry trends, reports, market data, and late breaking news. Be a helpful resource. YouTube, LinkedIn, Google+ and so on.

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Strategic Communications Power Membership Value at the American Public Power Association

Association Adviser

We are a team of 10 people managing external and internal communications, branding and media relations for public power. We manage our digital channels — website, social media, blogs, and publications. We also leverage our social media presence and reach to connect with external media.