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SNMMI Rekindles and Sparks Recruitment Among Their Lapsed Member Base [Case Study]

Higher Logic

Higher Logic staff trained SNMMI staff to strategically use tools like member personas, sample messaging, compound targeting, marketing automation, and data tracking to communicate with lapsed members. We immediately got a return on our investment with the revenue from returning lapsed members.”. The numbers speak for themselves.

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Association Brain Food Weekly: 6.11.21

Reid All About it

WBT Systems shares ideas for microlearning programs and samples of marketing messages that will persuade members to schedule time for professional development. Adam Kuhn, Director of IT for Futures Industry Association. ExpoChat is a Twitter-based conversation on topics related to the trade show industry. Chapter benchmarking.

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Association Brain Food Weekly: 8.21.20

Reid All About it

Association Success is running a survey to benchmark diversity in the association industry. This ten-minute survey will help all of us get a better, bigger picture of just how equitable the association industry is for everyone in it. The report also includes a sample virtual event prospectus to give you additional ideas.

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Association Brain Food: 5.12.23

Reid All About it

State of the association industry. Membership Engagement and the Power of Transitioning Suppliers and Vendors to Thought Leaders Your members likely view you as the authority on your industry. How to Generate Revenue for Advocacy Efforts Learn about strategies and best practices for generating revenue for association advocacy efforts.

Chicago 200
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From Idea into Reality: 8 Steps to Start an Association

MemberClicks

The most common types of associations are: Trade associations – A group of businesses or companies operating within the same industry or trade focused on advancing their goals and interests such as influencing policies or networking with like-minded business leaders. Recruit your board. Recruit your staff.

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Know Your Members Through Better Surveys: A How-To Guide

Aaron Wolowiec

Associations tend to commission studies of their industries as a whole. While that is a great way to gauge the overall health of the industries they represent, it may not gauge the health of your individual members’ businesses. What is their organization’s revenue? Economic factors. Survey build and deployment.

Survey 100
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Association Brain Food: 1.26.24

Reid All About it

Last year, 814 associations participated in MGI’s survey, which benchmarks the practices used by associations to recruit, engage and renew members. Today, It’s not just your industry-leading info, your subject matter experts and your networking opportunities. Practice implementing zero-based budgeting strategies in sample scenarios.

Survey 256