Reid All About it

JUNE 11, 2021

If members are burnt out on virtual everything, how do you convince them to make time for online education? WBT Systems shares ideas for microlearning programs and samples of marketing messages that will persuade members to schedule time for professional development. Do you need support with membership marketing?

Certificate 322

Certificate Technology Communications Revenue 322

Protech

APRIL 12, 2023

To build a supportive community and offerings that prioritize members’ goals and interests, it’s critical that your organization invests in the right association management platform. This software makes managing the large amounts of data your association collects simple, illuminating key member insights.

Association Software 52

Association Software Software How To Certificate 52

Reid All About it

MARCH 22, 2019

They advise associations to “ rethink how you approach needs assessments if you wish to develop and deliver relevant, useful education that meets existing market needs and anticipates future needs.”. Your new member onboarding shouldn’t just be show and tell , says Billhighway. 1 CAE credit. More info/register. Host: Wild Apricot.

Arlington 170

Arlington DC Washington LMS 170

Higher Logic

NOVEMBER 19, 2015

Community builders are expected to be the shepherds, content creators, marketers and social media experts, help people advance their thinking, answer any tech questions and think up new features – sometimes all in the same day. The community should inform changes in the organization, and vice versa. Every member matters in a community.

Social Media 120

Social Media FAQ Boston Content 120

Smooth The Path

MARCH 10, 2016

These companies define arch-types and use that arch-type when talking about new strategic, marketing or innovation plans. We can use our data to figure out who our very best members are. We can use this information to solve their problems and provide them more value. They focus on the top of the pyramid.

Member Insights 60

Member Insights Innovation Industry Content 60

Smooth The Path

SEPTEMBER 9, 2021

In the old days of in-person events, the information exchanged in breakout groups was mostly effervescent. During breakout groups, great ideas bubble up, and the group creates understanding and excitement around the best ideas.

Conference 78

Conference Report Industry Content 78

Association Freak

MARCH 26, 2021

Your Mysterious Members: Unveiling Who They Are and What They Need In today’s crowded marketplace, where associations compete for the attention of busy professionals, a laser focus on your target audience is no longer a luxury. Forget “one size fits all” marketing that dilutes your message and fails to resonate.

Social Media 72

Social Media Survey Resources Member Engagement 72

Association Freak

MARCH 26, 2021

Your Mysterious Members: Unveiling Who They Are and What They Need In today’s crowded marketplace, where associations compete for the attention of busy professionals, a laser focus on your target audience is no longer a luxury. Forget “one size fits all” marketing that dilutes your message and fails to resonate.

Social Media 72

Social Media Survey Resources Member Engagement 72

Reid All About it

JANUARY 13, 2023

It’s time for MGI’s 15 th annual Membership Marketing Benchmarking Survey. If not, use this survey link to join nearly 1,000 association leaders worldwide whose participation helps all of us gain insights about what’s working to recruit, engage, and retain members, along with other valuable information. Recession prep.

Revenue 39

Revenue Education Strategy Leadership 39

Smooth The Path

MAY 23, 2017

Now we can act on that information. We can develop offerings members love. We can attract high-quality members with our improved marketing. It is Day 1 for the associations who know the answers to these questions. Let us say we know the answers to these questions. We can change the organization’s strategy.

Project 89

Project Conference Strategy Member Engagement 89

MemberClicks

MAY 9, 2022

Knowing what didn’t go as smoothly in the past can help you improve functions of your events, including: Marketing and outreach efforts Scheduling and event planning Communications and follow-up. What members to target for event insights. What types of events are similar organizations offering their members?

Event Planning 52

Event Planning Survey Review Social Media 52

Reid All About it

FEBRUARY 18, 2022

Marketing maturity assessment. Mighty Citizen launched The Mighty GPS , a 10-minute self-assessment to measure your association’s marketing maturity. SAM is an agile design and development model for courses, perfect for associations that want to respond quickly to market demands. Host: American Marketing Association.

Content 39

Content Marketing Tips Strategy 39

Reid All About it

SEPTEMBER 13, 2019

WBT Systems explains how to increase your sales to nonmembers , an underappreciated market segment with huge potential. What a member (or anyone) says they need isn’t always what they really need. Dave Bornmann (moderator), Chief Marketing Officer, Naylor Association Solutions. More info/register. Hosts: Gulo and Pragmatic.

DC 34

DC Washington Revenue Review 34