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Higher Logic
MAY 29, 2020
Looking to personalize and target your email communications strategy to different member segments? Objection 2: Social Media. Example: “It would be much easier to create a social media group. Data : You don’t own your member data – the social media platform does. Growing Non-Dues Revenue.
Blue Sky eLearn
JULY 24, 2019
At Snowball Fundraising , we develop fundraising and event tools for nonprofit organizations, so we’ve seen firsthand how important it is to develop and fine-tune the right strategies when events have very specific goals. . Focus on your social media marketing strategies. Attracting New Members.
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Higher Logic
NOVEMBER 8, 2018
48,000+ total logins. The American Society of Heating, Refrigeration, and Air-Conditioning Engineers (ASHRAE ) used marketing automation to include dynamic renewal footers in emails and to run paid social media ads, along with launching a new welcome series. Ensuring that Link is woven into the marketing calendar and strategy.
Associations Now
JUNE 7, 2017
She’s worked on them for the American Staffing Association and the American College of Cardiology, and in her current role as program director for growth at Manufacturers Alliance for Productivity and Innovation, she’s thinking about how toolkits can better serve industry partners. Step 4: Evaluate and Review Toolkit Use.
Association Adviser
NOVEMBER 19, 2013
Technology is a strategy, not just a department for keeping the lights turned on and the trains running on time. Tech should have a seat at the table whenever business strategy is discussed. Digital has changed everything,” observed Michael Hoehn , a vice-president at healthcare association management firm CM-Innovators.
Velvet Chainsaw
DECEMBER 18, 2012
More conferences are placing a high priority on using technology that not only improves the attendee experience, extends its reach, and streamlines processes, but fits into their organizations’ overall digital strategy. Customers are required to learn new processes and remember login information that they seldom use.
Reid All About it
NOVEMBER 18, 2022
You’ll get more than ten questions covering awkward or unfamiliar AMS issues , like customer support, logins, e-commerce, training, reports, data conversion, and more. Learn about four common reengagement campaigns—abandoned cart, back-in-stock, low-inventory, and loyalty campaigns—and how you can double down on strategies that work.
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