Reid All About it

NOVEMBER 3, 2023

I usually work with association industry partners on blog posts, case studies, and other content marketing pieces , but am open to learning about other interesting projects outside that scope. Engagement marketing. Twenge says teens are in the midst of a mental health crisis because of phones and social media.

Tools 272

Tools Strategy Revenue Technology 272

EventMobi: Association Events

JUNE 26, 2023

According to the 2022 Membership Marketing Benchmarking Report , 52% of associations believe a lack of engagement is the top reason members don’t renew. Boost your non-dues revenue. of revenue for trade associations, and 30% of revenue for professional associations. The solution? Year round.

Member Engagement 130

Member Engagement Strategy Software Social Media 130

EventMobi: Association Events

SEPTEMBER 21, 2023

Acquiring new members comes with upfront costs, especially those tied to marketing. Implementing even the most basic member retention strategies will not only save you money, it’ll help you increase revenue over time! Use multiple streams of communication (email, social media, paper mail, etc.), Engage your members.

Strategy 130

Strategy Software Social Media Discount 130

Higher Logic

FEBRUARY 7, 2019

Can we talk about how glamorous the life of a marketer is for a moment? …I While the role of a marketer can be incredibly interesting and rewarding, it doesn’t come without challenges. You’re not alone, you hardworking marketer, you! As HL Marketing Specialist Amie Perrott put it: “ The staying up-to-date battle is real.

Marketing 149

Marketing Video Resources Content 149

Reid All About it

JANUARY 12, 2024

They discuss the growth of international online audiences, challenges with online networking and engagement, online content libraries and more. Unlike social media platforms, your association controls your mobile app platform—a tangible reminder of membership benefits. More info/register (ASAE Marketing Professionals Community).

LMS 266

LMS Member Engagement Education Revenue 266

Socious

NOVEMBER 10, 2016

For me (and many other marketers), it’s logging in to my marketing software and checking the day’s stats. That’s true of most marketers because, in general, marketing is usually broken down into just three goals: Attract people. Your essential systems are the ones that help you systematize marketing to current customers.

Technology 100

Technology Marketing Software System 100

GrowthZone

JUNE 14, 2018

Before you know it, you will have a video library to inform and entertain members and get the attention of prospective members. Create a powerful message about your organization for your website, social media channels, and email campaigns. Social Media: Social video generates 1200% more shares than text and images combined.

Video 111

Video Social Media Library Revenue 111

Reid All About it

OCTOBER 22, 2021

Content marketing. Edelman surveyed nearly 3,600 management-level professionals who consume thought-leadership content so they could help marketers understand how to break through the noise , when to use thought leadership and what B2B audiences want to see from companies. Presenters: Michael Shonholz, Chief Revenue Officer, ARG.

San Diego 195

San Diego Education Social Media Content 195

Reid All About it

DECEMBER 8, 2023

Another advantage of an app: it’s a centralized communication channel to your members, unlike social media platforms your association doesn’t own. Marketing to Gen Z and millennials. If you’re determined to market more effectively to younger generations, here’s some help. Member app. Member retention. More info/register.

Strategy 272

Strategy Video Technology Innovation 272

Association Success

APRIL 24, 2020

In fact, I found myself wondering, “Is Carole Baskin actually a marketing genius?”. Your marketing director didn’t. According to the BCR Facebook Ad library , the advertising strategy follows best practices by testing different imagery and messages to see what resonates with potential supporters. Carole Baskin did.

Strategy 100

Strategy Tampa San Diego Marketing 100

Reid All About it

APRIL 26, 2011

And must you add social media to the mix? Like many large national associations, the American Library Association has struggled with a “digital image problem” in the last decade. In a quest for revenue, the Times will erect a paywall on March 28. It’s the voice of your social media specialist.

Social Media 150

Social Media Case Study Library New York 150

Reid All About it

FEBRUARY 10, 2017

Tue 2/14 at 12 p.m.* – Video Event Marketing that Drives Revenue. Organize your video library before, during and after events to generate more leads, foster them through the sales funnel and spread the word about the excellence of your products, services and organization. – Membership Marketing: Beyond the Basics.

Raleigh 150

Raleigh Austin Review Social Media 150

Reid All About it

FEBRUARY 10, 2017

– Video Event Marketing that Drives Revenue. Organize your video library before, during and after events to generate more leads, foster them through the sales funnel and spread the word about the excellence of your products, services and organization. – Membership Marketing: Beyond the Basics. 1 CAE credit.

Raleigh 150

Raleigh Austin Review Social Media 150

Association Success

OCTOBER 27, 2020

Though people once gladly paid for newspapers, books and magazines, today’s readers have a never-ending library of free content at their fingertips. . Freemium content can refresh your marketing materials. Yet traditional marketing tends to do a lot of telling. . The internet has revolutionized the way we consume content.

Content 107

Content Strategy Library Newsletter 107

Higher Logic

NOVEMBER 30, 2017

Creating written, video, and social media content. Marketing and Content Expert. If possible, choose a content creator who understands marketing strategies as well. Marketing skills can help further your customer community’s acquisition, retention, and advocacy goals. Moderating online community posts.

Team 174

Team Video Content Library 174

Higher Logic

AUGUST 8, 2019

These issues are roadblocks to your customer success team’s ultimate goal of improving customer satisfaction and growing your revenue. Their only chance to talk to each other might be at your annual user group conference, or in their independent social media or Slack channels (which don't offer the same organizational insight and data).

Team 174

Team How To Hawaii Resources 174

Reid All About it

JANUARY 19, 2018

Marketing General Inc. is inviting associations to participate in their 10th annual Membership Marketing Benchmarking Survey. Presenter: Dan Berger, Founder and CEO, Social Tables. Learn how to build a content library, get started with an LMS, and motivate your members to join in the program. 1 CAE credit. Host: PCMA.

LMS 174

LMS Price Revenue Technology 174

Disciple Media

JANUARY 10, 2024

The Disciple platform puts you totally in control of your business, your revenue and the experience that you give your members. Manage and share your courses and content: Easily create and manage content and courses, including building a library of resources that will aid your members on their transformation journey.

Revenue 36

Revenue Content Social Media Cost 36

Disciple Media

MAY 16, 2022

Staying put means fewer overheads, plus you can reallocate time spent travelling to your actual revenue-generating activities. How should you market yourself? An online personal trainer dispenses their knowledge and expertise via internet-based live streams, videos and other media. A) Get to Know Social Media Marketing.

How To 36

How To Social Media Certificate Library 36

Socious

NOVEMBER 17, 2016

Over the past half-decade, we’ve seen enormous advancements on the social media front with the rise (and fall) of sites and apps like: Snapchat. According to the 2016 Membership Marketing Benchmarking Report released by Marketing General, 49% of membership organizations are growing, and the other 49% are shrinking or remain stagnant.

Membership Management 100

Membership Management Software Directory Library 100

Disciple Media

MAY 21, 2020

You’ve used your creative magic and grown a decent following – but it’s mainly confined to the big social media sites – Facebook, Instagram, Twitter, Pinterest. There are plenty of community management apps and community management software that provide some major benefits compared to relying on the social media giants.

Social Media 36

Social Media Revenue Library Tools 36

Forj

JUNE 7, 2021

However, as you begin searching for your association’s next solution, you’ll quickly come across a new option on the market— learning experience platforms (LXPs). Rather than learners accessing content as it becomes available, learners always have access to a vast library of on-demand courses. Even further, should you invest in one?

LMS 91

LMS Course Library Learning Management System 91

Reid All About it

NOVEMBER 9, 2018

– Cause-Related Marketing, Sweepstakes, Raffles, and Other Charitable Promotions: Being Creative and Compliant (Washington DC and webinar). Even the most extensive course library isn’t enough to meet learners on their terms in today’s fluid, fast-paced business environment. TJ Peeler, UX Designer, Beaconfire RED. Cristina I.

Chicago 174

Chicago DC Washington Software 174

Socious

JANUARY 16, 2017

That gives more context to another statistic from Gallup that you may have already heard: Engaged customers represent a 23% premium in share of wallet, profitability, revenue, and relationship growth over average customers. Highly engaged customers tend to feel positively about a brand, while disengaged customers are less satisfied.

Content 100

Content Library Newsletter Social Media 100

Disciple Media

AUGUST 21, 2023

It’s the intersection of your expertise, your passion, and what the market needs. Align with market demand: Check that there is demand for what you want to offer by conducting some research. Test the waters: Dive in and share content on social media or blogs to see what the reaction is.

Course 36

Course How To Price Social Media 36

Higher Logic

DECEMBER 22, 2015

James Baumann , Director of Communications & Marketing, The Association of College & University Housing Officers - International (ACUHO). James Baumann (ACUHO): AS a director of communications, I was interested in community as an outgrowth of social media. Set those expectations— are we creating our public library?

Social Media 120

Social Media Library Resources Guidelines 120

Achieve

JUNE 11, 2020

Will less revenue in 2020 impact your plans for 2021? Multi-Channel Campaign: This campaign is featured on the Education Foundation website, has a unique landing page, is being promoted on various social media platforms, includes a text-to-give component, rallies community partners, and more! COIVD-19 Nonprofit Resource Library.

Florida 52

Florida Press Release Social Media Education 52

MemberClicks

JANUARY 6, 2022

Not only does branded swag offer an additional revenue stream, but everyone who carries or wears these items acts as a billboard for your association. This old-fashioned way of chatting can feel more personalized than other digital means, like emails or social media posts. Demonstrate membership value via social media.

Recruiting 52

Recruiting Recruitment Discount Social Media 52

MemberClicks

JANUARY 6, 2022

Not only does branded swag offer an additional revenue stream, but everyone who carries or wears these items acts as a billboard for your association. This old-fashioned way of chatting can feel more personalized than other digital means, like emails or social media posts. Demonstrate membership value via social media.

Recruiting 52

Recruiting Recruitment Discount Social Media 52

MemberClicks

JUNE 13, 2023

It will contain your membership database, an online member engagement community, event management software, eCommerce software, marketing software, and more. Don’t forget about leveraging sponsorship opportunities to boost revenue! Many associations utilize this to create non-dues revenue. The Connector Who are they?

LMS 52

LMS Certificate Learning Management System Software 52

Disciple Media

JULY 15, 2020

Having an online community brings you what no other marketing effort will – authentic, genuine and valuable relationships with real people. Marketing is no longer a game of who shouts the loudest, it’s about who can educate, engage and create a thriving community that offers people real value. Community Platforms.

Content 36

Content Social Media Library Communications 36

Fonteva

SEPTEMBER 2, 2021

To ease the search, we’ve compiled a list of the best software on the market based on a balance of usability, visual appeal, overall functionality, and integration capabilities. Here are our top picks for the best membership platforms on the market. Here are our top choices. Let’s dive in. 10+ Top Membership Platforms to Explore.

Software 52

Software System Tools Membership Management 52

AMR Management Services

SEPTEMBER 27, 2012

Most associations rely on membership for revenue, typically 30-50 percent of net profit. Although I think we’re all tired of hearing the fear and dread about how social media will kill the association – I don’t think that’s true. It might also be a learning opportunity. So what do we do with that?

Social Media 64

Social Media Library Kentucky Directory 64

AMR Management Services

OCTOBER 2, 2012

Unfortunately, media and associations have been experiencing a similar pattern disruptive to the status quo, which has been accelerating through the last decade: trends toward digital publishing, online engagement and community-generated content. HBR’s print advertising revenues dropped 24 percent in 2009.

Case Study 64

Case Study Library Content Kentucky 64

Association Adviser

NOVEMBER 13, 2013

With digital document distribution, attendees don’t have to carry around outdated printed materials and presenters can provide access to a document library during—or after—the presentation. Do you want to offer more in-depth, engaging education, reach a broader audience, increase your revenue opportunities and obtain immediate results?

Strategy 60

Strategy Library Content Revenue 60

MemberClicks

MAY 13, 2022

Here at MemberClicks , we serve professional associations, trade associations and chambers of commerce to equip them with the tools they need to grow their membership and revenue. Considering the wide range of tech solutions available on the market today, your software search might initially feel overwhelming. Email Marketing.

Software 52

Software Association Management Price System 52

Disciple Media

APRIL 26, 2023

In time that community can become your most potent marketing platform, act as an incubator for brand ambassadors or future leaders of your movement, provide a place to test market new products, and provide you with a steady revenue stream. 1: Disciple The Disciple community platform redefines versatility and usability.

Price 36

Price Review Video Library 36