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Association Brain Food: 1.5.24

Reid All About it

Non-dues revenue. The State Bar of Texas partnered with Lead Marvels to provide an online resource library for members that generated $160,000 in revenue for the association this past year—plus lots of leads for their sponsors. PAR presenters will reflect on their year and share ideas for revenue performance in 2024 and beyond.

Revenue 277
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Building Buy-In for an Online Community at Your Association

Higher Logic

While the way you align your proposed member community with your executives’ goals will vary by association, five of the most common priorities you might find in the strategic plan include new member acquisition, member engagement and retention, non-dues revenue growth, advocacy and legislation, and maintaining relevance.

Insiders

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24 Top Association Member Engagement Strategies to Rock Retention

EventMobi: Association Events

Boost your non-dues revenue. of revenue for trade associations, and 30% of revenue for professional associations. Engaging members with ticketed events can bring in event revenue (as well as other streams!) A successful member engagement strategy broadens the networking reach of your association.

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Association Brain Food: 2.9.24

Reid All About it

For $40/year, you can add your cookbooks to your EYB online library and quickly find a recipe you already own. Hear about the potential benefits and challenges of such a transformation, from increased reach and engagement to new revenue streams, while learning how to navigate potential obstacles. How did I go through them?

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14 Best Member Retention Strategies to Engage Your Top Supporters

EventMobi: Association Events

Implementing even the most basic member retention strategies will not only save you money, it’ll help you increase revenue over time! Use multiple streams of communication (email, social media, paper mail, etc.), Acquiring new members comes with upfront costs, especially those tied to marketing. Engage your members.

Strategy 130
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Easy Ways to Use Video to Engage Association Members

GrowthZone

Before you know it, you will have a video library to inform and entertain members and get the attention of prospective members. Create a powerful message about your organization for your website, social media channels, and email campaigns. Social Media: Social video generates 1200% more shares than text and images combined.

Video 111
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Association Brain Food: 1.12.24

Reid All About it

They discuss the growth of international online audiences, challenges with online networking and engagement, online content libraries and more. Unlike social media platforms, your association controls your mobile app platform—a tangible reminder of membership benefits. At Locus, Cory Doctorow says, “Of course AI is a bubble.”

LMS 266