Higher Logic

JANUARY 15, 2019

Well, it’s not exactly how Leo Tolstoy began his classic novel, Anna Karenina, but if he’d been a marketer, we’d bet at least a dollar that he would have. With robust, accurate data, your buyer personas go from guesswork and suppositions to precise tools that will guide your marketing strategy and sales enablement process. Great data.

Software 136

Software Tips Survey Marketing 136

MemberClicks

JULY 31, 2023

Relationships are at the core of all associations and chambers of commerce, paving the way for essential revenue that maintains their long-term success. Some of the key reasons to invest in this software include: Revenue maximization. Event marketing. Email marketing. Personalized communications. eCommerce store tool.

Membership Management 52

Membership Management Software Directory Revenue 52

Forj

APRIL 22, 2021

Are you creating new eLearning courses to provide value to members and bring in revenue for your association’s learning business? But, pricing them too low will prevent your team from making any meaningful revenue. Marketing the new course? Pricing them too high may deter members from investing. Where is the middle ground?

Price 172

Price Course LMS Discount 172

Association Adviser

NOVEMBER 29, 2018

Not at all – recent surveys demonstrate that younger generations prefer print and read more than older generations.”. According to Naylor’s 2018 Association Communications Benchmarking Survey , print magazines have been the second most-valued communication channel (behind conferences and networking events) for two years now.

Georgia 61

Georgia Atlanta Newsletter Communications 61

MemberClicks

AUGUST 3, 2023

According to Marketing General , just after networking, the second most common reason members join an association is for continuing education or professional certification. Furthermore, this feature allows you to generate more non-dues revenue by offering gated content to non-members for an additional fee.

Software 52

Software LMS Certificate Learning Management System 52

Disciple Media

AUGUST 21, 2023

It’s the intersection of your expertise, your passion, and what the market needs. Align with market demand: Check that there is demand for what you want to offer by conducting some research. Engage and ask: Run surveys or engage in online forums to hear directly from your target audience. Sometimes a taste is all it takes.

Course 36

Course How To Price Social Media 36

Disciple Media

MAY 29, 2020

Whether you want a Facebook group replacement to: market your products or services without shouting over all the nonsense. Make sure you take a deep dive into the market research and engage deeply with your community. So, if you want to directly transfer to a Facebook group alternative you are going to need your own market research.

Content 36

Content Survey Library Strategy 36

Reid All About it

FEBRUARY 3, 2023

Marketing plan. GrowthZone reviews the often confused elements of an association marketing plan : mission, goals, objectives, strategy, and tactics. Hero worship. 1 CAE credit. More info/register. Host: UST Education Speaker: Alfred McKelvy III, Executive VP of Strategic Partnerships, Multiview Tue 2/7 at 12 p.m. 1 CAE credit. .

LMS 40

LMS Video Technology Revenue 40

MemberClicks

MAY 13, 2022

Here at MemberClicks , we serve professional associations, trade associations and chambers of commerce to equip them with the tools they need to grow their membership and revenue. Considering the wide range of tech solutions available on the market today, your software search might initially feel overwhelming. Email Marketing.

Software 52

Software Association Management Price System 52

Disciple Media

APRIL 26, 2023

In time that community can become your most potent marketing platform, act as an incubator for brand ambassadors or future leaders of your movement, provide a place to test market new products, and provide you with a steady revenue stream. 1: Disciple The Disciple community platform redefines versatility and usability.

Price 36

Price Review Video Library 36

AMR Management Services

OCTOBER 2, 2012

This trend strips traditional media and associations of subscription / membership revenue, depresses ad revenues and results in little left over for investment in good journalism, or educational programs and new ventures in the case of associations. HBR’s print advertising revenues dropped 24 percent in 2009. Older Post.

Case Study 64

Case Study Library Content Kentucky 64

Reid All About it

MAY 22, 2020

If you do, please participate in the 2020 New Member Engagement Survey from Amanda Kaiser (Kaiser Insights) and Dynamic Benchmarking. The report that came out of their first survey two years ago was full of good information and great ideas so I look forward to this edition. Virtual conference complaints—and solutions.

Certificate 369

Certificate Revenue Conference North Carolina 369

Reid All About it

JANUARY 27, 2023

Granted, because of their job, some aren’t your target market, but many are. CAE, CMP, Deputy Executive Director, CPCU Society, The Institutes, Risk and Insurance Knowledge Group Beth Arritt, President & CEO, The Arritt Group Erika Jolly Brookes (moderator), Chief Marketing Officer, Higher Logic Tue 1/31 from 9 a.m. Gen Z values.

Learning Management System 41

Learning Management System Education Committee System 41

Association Adviser

JANUARY 2, 2019

Is driving non-dues revenue an essential function? We had to restructure our team to support our new content goals,” said Gwen Fortune-Blakely, director, enterprise-wide marketing at ASHA. “We As a first step, identify your goals, said Baker. Consider investing in a new position or team to manage your growing career center. “We

How To 76

How To Project Content Recruiting 76

Reid All About it

OCTOBER 22, 2021

Content marketing. Edelman surveyed nearly 3,600 management-level professionals who consume thought-leadership content so they could help marketers understand how to break through the noise , when to use thought leadership and what B2B audiences want to see from companies. Michelle Schweitz, Marketing Manager, Community Brands.

San Diego 195

San Diego Education Social Media Content 195

Socious

NOVEMBER 10, 2016

For me (and many other marketers), it’s logging in to my marketing software and checking the day’s stats. That’s true of most marketers because, in general, marketing is usually broken down into just three goals: Attract people. Your essential systems are the ones that help you systematize marketing to current customers.

Technology 100

Technology Marketing Software System 100

MemberClicks

OCTOBER 27, 2023

According to Wyzowl’s State of Video Marketing 2023 , in 2016 only 61% of businesses used video in their marketing strategy. Proportional to their use of video marketing, in 2016 only 76% of businesses saw good ROI on their video investment. Why is Video Marketing So Effective for Associations? Currently, 137.4K

Video 52

Video Marketing Recruiting Recruitment 52

Reid All About it

SEPTEMBER 21, 2018

A few quick hits before we get to this week’s list of free webinars: Your blog posts must be supported by a content marketing ecosystem. While this is a good instinct, the lure of repurposing recorded content as eLearning is resulting in digital libraries full of under-utilized content. Articulate ). Achurch Consulting ). 1 CAE credit.

North Carolina 34

North Carolina DC Washington New York 34

Reid All About it

JANUARY 19, 2018

Marketing General Inc. is inviting associations to participate in their 10th annual Membership Marketing Benchmarking Survey. Learn how to build a content library, get started with an LMS, and motivate your members to join in the program. The deadline is February 2. . – 1 CAE credit. Location: Alexandria VA. Host: PCMA.

LMS 174

LMS Price Revenue Technology 174

AMR Management Services

SEPTEMBER 27, 2012

When AMR surveys members about the benefits their associations’ provide, members of 15 of our 20 association clients cite “networking and knowledge sharing” within the top three benefits of membership. Most associations rely on membership for revenue, typically 30-50 percent of net profit. Email This BlogThis!

Social Media 64

Social Media Library Kentucky Directory 64

Association Adviser

NOVEMBER 13, 2013

At the end of the meeting, we learn that many of the executives connected with presenters and used the tablet to ask numerous key questions, to open many of the presenters’ emails, to download important key documents, to attend several important one-on-one sessions, to click on many of the dynamic sponsor ads, and to answer all the surveys.

Strategy 60

Strategy Library Content Revenue 60

Freestone

APRIL 11, 2024

Read our blog to discover how your continuing education program can repurpose content from live events, drive long-term revenue, and attract new learners. Giving life to your newly created marketing piece in multiple channels goes a long way. Scaling is so important for small organizations with limited marketing resources.

Content 80

Content Revenue How To Social Media 80

Freestone

APRIL 11, 2024

Read our blog to discover how your continuing education program can repurpose content from live events, drive long-term revenue, and attract new learners. Giving life to your newly created marketing piece in multiple channels goes a long way. Scaling is so important for small organizations with limited marketing resources.

Content 52

Content Revenue How To Social Media 52

Fonteva

SEPTEMBER 30, 2019

That’s why we’ve created this comparison of all the biggest names on the market – and provided our own reviews! Retain more members and grow like never before with one of the most agile and intuitive AMS solutions on the market! Mogli SMS allows you to create and send out SMS surveys. Top Features of This Software. Automation.

Software 40

Software Association Management Association Software Tools 40

Reid All About it

NOVEMBER 24, 2023

RevUp Summit on Wed Dec 6 and Thu Dec 7 in Annapolis MD, hosted by Professionals for Association Revenue AWTC Advance on Wed Dec 6 in Arlington VA, hosted by Association Women Technology Champions People Powering Tech on Thu Dec 14 online, hosted by Qiqo Inc. Next gen marketing. More info/register. More info/register. 1 CMP credit.

Arlington 261

Arlington Los Angeles Atlanta Technology 261

Higher Logic

FEBRUARY 7, 2019

Can we talk about how glamorous the life of a marketer is for a moment? …I While the role of a marketer can be incredibly interesting and rewarding, it doesn’t come without challenges. You’re not alone, you hardworking marketer, you! As HL Marketing Specialist Amie Perrott put it: “ The staying up-to-date battle is real.

Marketing 149

Marketing Video Resources Content 149

Reid All About it

NOVEMBER 3, 2023

I usually work with association industry partners on blog posts, case studies, and other content marketing pieces , but am open to learning about other interesting projects outside that scope. Engagement marketing. Host: Professionals for Association Revenue Wed 11/8 at 12 p.m. Please email me if you have something to discuss.

Tools 272

Tools Strategy Revenue Technology 272

Reid All About it

SEPTEMBER 4, 2020

Amy Burke, Executive Director, Special Libraries Association. Bob Gilbert, President & CEO, Hospitality Sales and Marketing Association International. Projected Outcomes of the 2020 Elections and Impacts on the Market. Top Trends to Increase Non-Dues Revenue and Membership Dues in 2021. Wed 9/9 at 1 p.m. 1 CAE credit.

Montana 322

Montana LMS Revenue Recruiting 322