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How to Drive Traffic to Your Community Using Social Media

Higher Logic

Get the best part of your community in front of members on their favorite social media channels, and bring them back to your online community with valuable, relevant content. Chances are if it is a popular topic in your community, it will also be engaging on your social media pages as well.

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Easy Ways to Use Video to Engage Association Members

GrowthZone

Using video is a powerful way to drive engagement, educate, and demonstrate member value and ROI – from your office to theirs. Before you know it, you will have a video library to inform and entertain members and get the attention of prospective members. VIDEO TOPIC IDEAS. VIDEO WORKS. VIDEO TIPS.

Video 111
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Association Brain Food Weekly: 1.4.19

Reid All About it

Find out how to launch and maintain an email marketing strategy that consistently engages donors and supporters, format web and email content to increase your click-through rate, and integrate social media into your website and email communications. Video Storytelling for Your Business. How long should my video be?

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Daily Buzz: YouTube’s New DIY Tool for Making Video Ads

Associations Now

YouTube just launched a new tool aimed at small businesses that need a simple, low-cost way to create videos, TechCrunch reports. The new tool gives users the ability to animate static assets, use music from YouTube’s free audio library, and pick from a variety of customizable layouts to put together a six- or 15-second video.

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The Most Overlooked Must-Haves (and Dos) in an Online Community

Higher Logic

Imagery, especially video, is a necessity. Videos can be embedded in your discussion posts or uploaded into your file libraries, but make sure you have a variety of valuable content for people to consume. From courses to professional tips, how-tos to behind-the-scenes tours, be creative in your approach to video.

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Create a Successful Member Loyalty Program

Associations Now

We also provided access to a library of wellness content from workout videos to mediation guides, which was important for our members,” Le said. “As The association also promoted the program through social media platforms and in its member newsletter.

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Friday Top 5

Spark Consulting

Jenny Levine from the American Library Association talked about their MakerSpace initiatives as part of ALA’s ongoing work to allow members to hack the associations (which resulted, among other things, in a self-organized conference ). My favorite thing she said is that there are MANY ROIs of social media.