Association Adviser

FEBRUARY 26, 2018

Think about ways you can introduce readers of your eNewsletter to your magazine or readers of your magazine to your website. Do you have copies of your magazine available at events for young professionals? A lot of work goes into the articles that fill your magazines, enewsletters, websites and more. Measure More.

Charlotte 122

Charlotte Indiana Communications millennials 122

Association Adviser

NOVEMBER 29, 2018

With little free time, members no longer feel like they have as much time in their schedules to fully engage in reading a magazine. According to the 2018 Association Communications Benchmarking Study, one of the top reasons for declining reader engagement with association publications revolves around members’ full schedules.

Newsletter 71

Newsletter Social Media Communications New York 71

Tom Morrison

MARCH 11, 2013

Hear this next comment: In order to maximize member engagement and association loyalty, you MUST get past perceived value and begin generating "ACTUAL VALUE." If you want to maximize your member engagement, it is vital that you focus on option 3. They aren't active or buying anything. They just value your information.

Member Engagement 40

Member Engagement Revenue Class Newsletter 40

Reid All About it

JULY 10, 2020

So I nearly jumped out of my chair in joy when I saw an open letter in Harper’s Magazine signed by 150 famous people (dare I say, intellectuals) who are also concerned about the illiberal cancel culture and self-righteous trolling going on right now. WBT Systems describes nine virtual event strategies that minimize Zoom fatigue.

Montana 365

Montana Content Price Strategy 365

Aaron Wolowiec

OCTOBER 18, 2016

Without communication, both internally and externally, there’s no content, no strategy. In fact, only 6 percent reported having a communications strategy. Although 57 percent believe they could improve member engagement by improving their ability to customize for different subgroups, not many are actually doing it.

Communications 100

Communications Survey Social Media Revenue 100

Association Adviser

MARCH 13, 2018

According to the 2017 Naylor Communications Benchmarking Report , print magazines continue to be among the most highly rated member communications channels – 68 percent of all association executives surveyed consider their member magazine very or extremely valuable. Increase Member Engagement. Register here.

Directory 62

Directory Communications Content Survey 62

Association Adviser

NOVEMBER 14, 2013

Association CEO Nails Critical Member Engagement Question. Developing a Successful Student Membership Strategy. Does your association have a magazine, newsletter, directory or website in need of revival? Contact us today for an assessment of your current communications plans and non-dues revenue strategies.

Directory 60

Directory California Social Media Newsletter 60

.orgCommunity

NOVEMBER 29, 0002

Posting content for members on YouTube is kind of like stopping your magazine or newsletters and instead, just posting those on social media. If you don’t, these social platforms are coming after your members with sophisticated artificial intelligence and “free” services to gain access. Take that one step further.

Social Media 40

Social Media Content Video Revenue 40

Association Adviser

MAY 23, 2018

On the flip side, only 17 percent said they have a good understanding of their readers’, members’ and advertisers’ needs and expectations of their association publications. We all want to believe our publication, e-newsletter, video or tweet is the most important, relevant and interesting content in our industry. Sometimes, they are.

Revenue 69

Revenue Survey Communications Newsletter 69

Associations Now

JUNE 21, 2017

That’s prompting some associations, including the National Business Officers Association, to think about an engagement strategy focused on recognizing retirees. Right now, the average age of a NBOA member is 55. Nowicki is a great example of how effective member engagement can lead to long-term retention and volunteering.

Committee 90

Committee Discount millennials Newsletter 90

Association Adviser

MAY 29, 2018

Whatever the approach, the common principle in practice is: The more value your communication programs can provide to BOTH members and advertisers, the better positioned your association is to earn higher non-dues revenue. Successful member communication programs will earn your association more NDR.

Revenue 62

Revenue Communications Newsletter Directory 62

Association Adviser

DECEMBER 16, 2016

Technology is great, and associations are using it in creative ways that drive member engagement to new levels and advocate for their industries. When old-school technology is paired with your digital and social media tools, your associations will see a bigger impact in member engagement and staff productivity.

Technology 60

Technology Tools Communications Newsletter 60

Association Adviser

JANUARY 29, 2018

Our annual Association Communications Benchmarking Study revealed that nearly 50 percent of survey respondents say they have a single strategy for communicating with all members: Why is this bad? Chances are your members interact with your association in more than one way. Plan to cover all platforms. Get Started!

Communications 62

Communications Content Survey Social Media 62

Association Adviser

JANUARY 29, 2018

Our annual Association Communications Benchmarking Study revealed that nearly 50 percent of survey respondents say they have a single strategy for communicating with all members: Why is this bad? Chances are your members interact with your association in more than one way. Plan to cover all platforms. Get Started!

Communications 60

Communications Content Survey Social Media 60

Reid All About it

AUGUST 19, 2022

Deep dive into MPI’s most recent Meetings Outlook research, published quarterly in The Meeting Professional magazine, and then discuss the trends that are most affecting you and your peers. Game-Changing Email Strategies to Dominate the Inbox in Q4. 15 Ways to Optimize Your Newsletter. 1 CMP credit. More info/register.

Technology 43

Technology Software Cost Products 43

Reid All About it

JANUARY 6, 2023

The community strategy playbook from Mobilize is based on the blueprint they developed for their own user community. The playbook guides you step-by-step through strategy development, community, launch, communication and engagement plans and more—a comprehensive look at everything you need to nurture and grow an online community.

Revenue 42

Revenue North Carolina Education System 42

Association Adviser

OCTOBER 13, 2016

This disconnect may be related to a lack of measurement or the inability to record reader engagement, according to my colleague Jill Andreu, VP Content Strategy and Development for Naylor Association Solutions ,who will be hosting a webinar about our findings later this month. That is the story that advertisers need to hear.”.

Revenue 60

Revenue St. Louis Price Cost 60

Mizz Information

MARCH 11, 2014

Suppose you''re not obsessed with online communities like I am--you might wonder how online community can help increase member retention. To me, it''s just a given--retention is about keeping members engaged with both the association and other members. Leadership buy-in is essential. associations Online community'

Cost 40

Cost Communications Course Newsletter 40