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Three terrific tech tips to transform the member experience

Nimble AMS

According to the Community Brands 2022 Association Trends Study, members are more likely to be satisfied and invest in their organization if it’s an early adopter of technology—but less than 20% of association professionals feel very technologically prepared for the future. How innovative technology builds member loyalty.

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Why your association needs to adopt a flexible IT budget

Nimble AMS

Remember, investing in new technology not only brings benefits to your organizational operations , but it improves the member experience. According to the Community Brands Study, there’s a direct correlation between innovative technology and member satisfaction.

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Building Buy-In for an Online Community at Your Association

Higher Logic

If a document like this doesn’t exist, hold some informational interviews with your executive director and the head of the board to figure out what the association's main goals are for the upcoming year. This is how you can prove your new member community will be a valuable technology investment. Objection 1: Price.

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The Member Journey Has Changed: Are You Changing With It?

Higher Logic

Now, they come to your association at various stages of the funnel, or the member/buyer’s journey. And along the way, they expect a different experience from what was the norm 20 years ago. Membership recruitment and retention aren’t isolated processes. The 3 Pillars in the Digital Transformation of the Member Journey.

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5-Step Guide to Calculating Your Member Retention Rate

Higher Logic

Tip : If you're calculating your current retention rate, it might be as easy as determining how many members you currently have. Step #3: Check How Many Members You Recruited. Why Should I Care About My Member Retention Rate? Why spend time calculating your member retention rate?

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9 Steps for Building Member Personas

Higher Logic

These groups want different things, and would be put into two different member personas. If you decided to actively recruit students, they would also be a separate persona. Why Are Member Personas Important? So how do you create member personas? 9 Steps to Create Member Personas. Define Your Purpose.

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What to include in your membership marketing plan

Optimist Consulting

– “The member experience”. Every time you communicate with your members is an opportunity to convey the member experience. Tailor your messaging to each stage of the member journey, for example, upon joining, during their time as a member and at renewal. – Members get members.

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