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APRIL 16, 2021

How Your Association Can Drive Revenue & Growth with AI-Based Personalization. When AI is part of a well-formed marketing strategy, the rewards of effective personalization can be considerable. Organizations are not only seeing deeper engagement, but also increased sales and more diverse revenue streams.

Revenue 363

Revenue Strategy Team Content 363

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MARCH 12, 2021

The authors finish by saying, “Association tech ecosystems limit or enable organizations’ capacity to serve their members and customers online… Real strategic leaders will pull their technical foundation from the shadows and shine a light on the important stack decisions ahead. In North Carolina, it’s shad roe season for the next two weeks.

Nashville 370

Nashville LMS North Carolina Recruiting 370

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AUGUST 28, 2020

MemberSuite suggests taking advantage of this opportunity to rethink your relationship with corporate revenue partners —sponsors and exhibitors—and work with them to find new ways of generating non-dues revenue for your association. Member parents. You want to be indispensable to your members? Sponsors and exhibitors.

Montana 359

Montana North Carolina Content Certificate 359

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JANUARY 7, 2022

Email marketing automation software. explains the costs associated with email marketing automation software and the factors affecting those costs. They also provide a brief overview of pricing for some of the most popular email marketing automation software. How to Craft User Journeys to Keep Your Members Engaged.

North Carolina 195

North Carolina Software Email Marketing Sacramento 195

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DECEMBER 4, 2020

Their post describes four ways your association can leverage event and learning data to increase attendance, select content, improve programs and grow revenue. I started with North Carolina oysters on the half shell while making a few sides and our appetizer, shrimp cocktail. More info/register (fee for MPI non-members).

Blended Learning 300

Blended Learning Revenue Conference Technology 300

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MAY 26, 2017

Learn what questions you must ask event tech salespeople, when to think about switching providers, where to look for unbiased platform reviews, and why the event tech market is poised for big changes. Presenter: David Epstein, marketing director, Bizzabo. Using Video to Drive Revenue for Learning Programs and Events. Host: PCMA.

Raleigh 150

Raleigh North Carolina Texas Chicago 150

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FEBRUARY 12, 2021

For pre-game, we enjoyed North Carolina shrimp cocktail. Presenters: Harneet Singh, Director of Marketing, Preseem. Break Down Barriers to Early Engagement. Visual Storytelling Trends You Can’t Afford to Miss: How to Achieve Revenue-Based Outcomes By Telling Engaging, Visual Stories. More info/register.

Revenue 370

Revenue North Carolina Industry Technology 370

WBT Systems

JULY 31, 2018

Every association wants to recruit millennial members, but the cost of membership may exceed a millennial’s budget. According to the 2018 Membership Marketing Benchmarking Report from Marketing General Incorporated (MGI), the median basic annual membership dues is $212. Use content marketing to attract your target audience.

millennials 150

millennials Resources North Carolina Certificate 150

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MARCH 20, 2020

If you’re in North Carolina, your donation to the Food Bank of Central & Eastern North Carolina goes even further this month. Kate Ratcliffe, CMP, CommPartners Marketing Manager and former virtual event producer. 6 Non-Dues Revenue Opportunities Hidden in Your AMS. Skip the cans, send money, please.

North Carolina 221

North Carolina Technology Strategy Revenue 221

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APRIL 24, 2020

Your non-dues revenue doesn’t have to suffer when you move to virtual. If you’re in North Carolina, I hope you’ll support the Food Bank of Central & Eastern North Carolina. Hear about some major considerations for online engagement. Arianna Rehak has written lots of good posts lately about going virtual.

North Carolina 243

North Carolina Survey Strategy Conference 243

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MAY 29, 2020

Participants posted their topics on e180’s Topic Market and sent invitations for one-on-one or group Braindates—video chat discussions on the Braindate platform. It’s blueberry season here in North Carolina. Hear about some major considerations for online engagement. Edward Wendling, Global VP of Marketing, ASI.

San Diego 259

San Diego Strategy North Carolina Conference 259

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MARCH 5, 2021

On Sunday, India by way of North Carolina. Hear about the strategies and tools modern associations are using to supercharge member engagement. Your association shifted from live to online events last year and you struggled to secure sponsorship revenue. Director of Client and Market Success, ?rasa.io.

North Carolina 370

North Carolina Certificate Strategy Case Study 370

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MARCH 9, 2018

Derek Ham, a North Carolina State University professor, asked: “What was it like to be there? If a competitor beat you to a new market opportunity or disrupted your business model, know you’re in good company. Your Event Marketing Survival Guide. Take away a sample 12-month marketing calendar. Pew Research ).

DC 120

DC millennials North Carolina Washington 120

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APRIL 10, 2020

Because so many associations are quickly converting their in-person conferences to virtual conferences, WBT Systems shares advice on engaging virtual conference attendees with the right kind of content design, networking ideas, and other extracurricular activities. Hear about some major considerations for online engagement. Host: ASAE.

North Carolina 74

North Carolina Content Montana Social Media 74

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JANUARY 6, 2023

Non-dues revenue. After attending the RevUp Summit hosted by the Professionals for Association Revenue, WBT Systems says one lesson from the painful past few years is the need to diversify revenue. For my marketing friends and clients, enjoy these ten content ideation methods for busy content teams. Quick hits.

Revenue 42

Revenue North Carolina Education System 42

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APRIL 17, 2020

Lisa Block at Velvet Chainsaw Consulting reminds associations that decisions made in response to this crisis will have a long-term impact on members, so act with generosity and empathy. She addresses reserves, partnerships, marketing, and program development. Ann Gynn, Content Marketing Institute ). New York Times ).

North Carolina 44

North Carolina Montana Revenue Content 44

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APRIL 3, 2020

If you’re in North Carolina, I hope you’ll support the Food Bank of Central & Eastern North Carolina. Learn how to take events online in a way that is going to deliver high value, create an engaging experience, and preserve the outcomes you were seeking to achieve with your in-person conference. 1 CMP credit.

North Carolina 44

North Carolina Committee Montana Guidelines 44

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AUGUST 9, 2019

Their post describes the benefits of learning subscriptions for members, employers and associations, and shares ideas for tiers, pricing, and retention tactics. The most important element in marketing and communications is segmentation, says MemberSuite. MGI’s 2019 Membership Marketing Benchmarking Report (Alexandria VA Brown Bag).

Columbus 39

Columbus North Carolina LMS millennials 39

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JULY 5, 2019

Dina Di Maio, North Carolina Museum of Art ). Hosts: Billhighway and Mariner Management & Marketing. Member engagement, client happiness, customer satisfaction—they are all related to User Experience. Content Lifecycle: 3 Ways to Generate Non-Dues Revenue Year-Round. Claire Brown, New Food Economy ).

North Carolina 34

North Carolina Chicago Washington Handbook 34

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SEPTEMBER 21, 2018

I went from stunning grueling experiences—hiking 14 miles down the North Rim of the Grand Canyon, staying overnight at Phantom Ranch at the bottom, hiking 10 miles up the South Rim the next day, and more hiking in Sedona AZ (Bear Mountain was the highlight)—to the intense reality of preparing for a direct hit by Hurricane Florence.

North Carolina 34

North Carolina DC Washington New York 34

Reid All About it

OCTOBER 18, 2019

Find out what your company needs to know about engagement (paid or otherwise) with these sites. Quick hits before we get to next week’s free webinars: Is your marketing mediocre? The best reason to do content marketing is organic search–but you’ll reap other benefits as well. Peruse this checklist to find out.

North Carolina 34

North Carolina Education Project Communications 34