Association Adviser

MARCH 7, 2023

With over a billion monthly users, TikTok has reshaped the way consumers engage with social media, and association marketing teams are looking to dive head-first into this growing medium. over parent company ByteDance’s connections to […] The post An Introduction to Short-Form Videos appeared first on Association Adviser.

Video 78

Video Social Media Committee Team 78

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JANUARY 12, 2024

Young member engagement. She shares strategies for enhancing engagement and fostering a more inclusive environment for younger members. She shares strategies for enhancing engagement and fostering a more inclusive environment for younger members. Member mobile app. More info/register.

LMS 266

LMS Member Engagement Education Revenue 266

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JANUARY 19, 2024

Josh King of emc3 asked marketing and event leaders to share their event predictions and trends for 2024. I like looking beyond the association world to see what event planners and marketers for brands are thinking about. Marketing to Gen Z and millennials. Here’s some help for marketing more effectively to younger generations.

Revenue 256

Revenue Strategy Member Engagement United States 256

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APRIL 12, 2024

SMS marketing. Text Request explains how to create an SMS (text) strategy that aligns with your association’s marketing strategy. They also offer advice on building your subscriber list, sending effective SMS marketing campaigns and staying in compliance with regulations. Member recruitment. What about your managers?

Revenue 256

Revenue Strategy Price Newsletter 256

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MARCH 1, 2024

When associations canceled their conferences during the pandemic, sponsors and exhibitors found other ways to achieve their marketing goals. Marketing General Inc. and other AI besides LLMs—what other technologies should you be considering, use cases, etc. Advertising. Have you heard of Connected TV (CTV) advertising ?

Education 256

Education New Hampshire Tips Technology 256

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FEBRUARY 16, 2024

by Daniel Zagales, Datanami More workers want to change jobs, but the market is getting tougher. | by Anne Marie Chaker, Wall Street Journal <Gift link—and by the way, have you adapted your marketing and programming strategies to this different job market?> This is not an assistive technology convention.

Case Study 266

Case Study Newsletter Strategy Revenue 266

Higher Logic

OCTOBER 18, 2018

Email is an important component of any modern marketing strategy. But, email marketing on its own can only do so much. Trying to look at your members’ engagement using email marketing is like seeing the world without glasses. The Ultimate Goal is Engagement. Marketing Automation Gets RESULTS.

Email Marketing 159

Email Marketing Marketing Social Media Video 159

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DECEMBER 8, 2023

Another advantage of an app: it’s a centralized communication channel to your members, unlike social media platforms your association doesn’t own. Bulletin describes how a member app helps you nurture member engagement. Member retention. Marketing to Gen Z and millennials. But all video is not created equal.

Strategy 272

Strategy Video Technology Innovation 272

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APRIL 19, 2024

Bulletin describes how member apps help improve member engagement by providing centralized communication channels for members. Hear about best practices, cutting-edge technology, tips to avoid common pitfalls, and real-world examples. Membership mobile app. A mobile app is a tangible reminder of membership value.

Newsletter 250

Newsletter Content Social Media Education 250

Aptify

MAY 26, 2021

Where would your association be without member engagement? Active, engaged members renew their memberships and help to bring even more members into the fold. But getting members more involved isn’t always simple to achieve. Help your members achieve this bond through an active local or online community.

Member Engagement 72

Member Engagement Certificate Membership Management System 72

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NOVEMBER 10, 2023

I usually work with association industry partners on blog posts, case studies, and other content marketing pieces , but am open to learning about other interesting projects outside that scope. Armentrout CAE, DelCor Technology Solutions, HighRoad Solutions, PerByte, and Qiqo—have put together a “powerhouse panel” and “expert-led sessions.”

Certificate 281

Certificate Price Tools Technology 281

Socious

JUNE 10, 2015

Conversations around technology in the world of associations and nonprofits are constantly evolving. So where should you go to find out where technology is headed and how to avoid common pitfalls? We recently spoke with Tom Lehman of Lehman Associates, a technology, strategy, and research firm. So where should you start?

Technology 100

Technology Video Case Study Strategy 100

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DECEMBER 1, 2023

When members better understand your association’s legislative and regulatory priorities and their role in achieving those goals, they can more confidently make an effective case with policymakers. Good things happen when you have good relationships with technology partners. Project success stories. 1 CAE credit. . More info/register.

Arlington 266

Arlington Technology Strategy Los Angeles 266

Higher Logic

MAY 20, 2020

Video conferencing and virtual events have never been more important to business as it is now - especially for associations who need to keep members engaged and revenues high. Showcase Benefits of Technology. That initial welcome can help improve engagement and retention rates. Showcase Benefits of Technology.

Revenue 296

Revenue Learning Management System Member Engagement eBook 296

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NOVEMBER 3, 2023

I usually work with association industry partners on blog posts, case studies, and other content marketing pieces , but am open to learning about other interesting projects outside that scope. Engagement marketing. Use these tactics when making a case for any new technology investment. Board buy-in on tech. 1 CAE credit.

Tools 272

Tools Strategy Revenue Technology 272

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FEBRUARY 2, 2024

Tune in for an engaging blend of technology insights and personal stories, all aimed at leveraging AI for effective team empowerment. Episodes are published Monday mornings in both audio and video format, available on YouTube, Spotify, Amazon Music, iHeart Radio, Apple Podcast, and Google Podcast (to name a few!).

Certificate 266

Certificate Denver South Carolina Project 266

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JANUARY 26, 2024

I’ve used data from Marketing General Inc.’s s 2023 Membership Marketing Benchmarking Report in many of the posts I’ve written for clients. Last year, 814 associations participated in MGI’s survey, which benchmarks the practices used by associations to recruit, engage and renew members. Email marketing news.

Survey 256

Survey Project Strategy Education 256

Association Adviser

APRIL 20, 2015

Marketing & Communications Revenue Technology communication tool content events member engagement non-dues revenue ROI sponsors sponsorship video video content video marketing video portfolio video program video strategy'

Video 60

Video Revenue Member Engagement Content 60

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OCTOBER 27, 2023

Ewald Consulting describes how the Association of Workplace Investigators uses Local Circles to build connections and foster community among members and non-members. Marketing to younger generations. Trying to figure out how to market more effectively to Gen Z and millennials? What can automation be used for? CAE credit.

LMS 256

LMS North Carolina Recruiting Recruitment 256

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SEPTEMBER 1, 2023

MCI invites you to participate in its AI benchmark survey , a 3-minute pulse survey about the integration of AI technologies within your organization and your members’ interest and aptitude for AI. Gen Z marketing. They describe nine strategies for marketing membership to Gen Z. Membership engagement.

Revenue 227

Revenue Survey Education Strategy 227

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JUNE 18, 2021

The labor shortage America is currently experiencing is the largest issue disrupting supply chains, disrupting every industry and causing every member to rethink how they get the work done. A weekly conversation about meeting and event technology, including software, hardware, and audiovisual for in-person and online events.

LMS 369

LMS Certificate America Committee 369

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NOVEMBER 24, 2023

RevUp Summit on Wed Dec 6 and Thu Dec 7 in Annapolis MD, hosted by Professionals for Association Revenue AWTC Advance on Wed Dec 6 in Arlington VA, hosted by Association Women Technology Champions People Powering Tech on Thu Dec 14 online, hosted by Qiqo Inc. Next gen marketing. Threats ahead. More info/register. 1 CMP credit.

Arlington 261

Arlington Los Angeles Atlanta Technology 261

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JULY 21, 2023

Episodes are published Monday mornings in both audio and video format, available on YouTube, Spotify, Amazon Music, iHeart Radio, Apple Podcast, and Google Podcast (to name a few!). What are the barriers in developing a formal technology strategy in your organization? 1 CAE credit. 1 CAE credit. More info/register. 1 CAE credit.

Atlanta 195

Atlanta millennials Price Technology 195

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JANUARY 4, 2019

The first step to developing a 2019 member engagement plan is looking back at 2018’s engagement metrics. Tony Rossell at Marketing General Inc. identifies six bad marketing habits that are killing membership marketing and growth —fodder for your association’s New Year’s resolutions. Creating visual content.

Video 285

Video Washington Social Media DC 285

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JUNE 2, 2023

Anne Lamott If I could teach one marketing lesson. Listen up, my sales and marketing friends. WBT Systems says learning analytics can answer all kinds of questions about your education programs, including their market performance, effectiveness, and value to learners and your association. Technology decisions. CAE credit.

Technology 195

Technology Chicago Education System 195

YourMembership

APRIL 3, 2012

Technology. Ideas to help you engage, empower and retain members. April 3rd, 2012 | Posted in Member Engagement + Retention , Social Media and Business Trends. It has little to do with video games. Video games do use game theory. Gamifiying your organization is not about technology.

Technology 150

Technology Software Social Media Price 150

GrowthZone

JUNE 14, 2018

It’s tough to build trusted relationships with members when they are spread across a state, region, or country. Using video is a powerful way to drive engagement, educate, and demonstrate member value and ROI – from your office to theirs. VIDEO TOPIC IDEAS. customer service) and how they will assist members.

Video 111

Video Social Media Library Revenue 111

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OCTOBER 20, 2023

The weekly list of free educational events and resources for the association community… Marketing. Emotional marketing appeals to your audience’s ego and desire to feel and look connected and smarter. TopClass LMS explains how to use emotional marketing triggers to persuade people to register for an educational program or conference.

Maryland 272

Maryland LMS Revenue Strategy 272

Association Adviser

APRIL 20, 2015

There’s no doubt that video is a powerful communications tool. Using social media, email, digital publications and events to promote your videos will help you inform members of this wonderful benefit. For more about this topic, click on the headline.

Video 60

Video Social Media Revenue Member Engagement 60

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FEBRUARY 9, 2024

The weekly list of free educational events and resources for the association community… Employers’ job market. TopClass LMS suggests putting a new spin on your membership and education marketing. In this employers’ job market, it’s tougher for members, customers and prospects to find a better position. Event trends.

Newsletter 266

Newsletter Certificate Denver Case Study 266

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JANUARY 5, 2024

Episodes are published Monday mornings in both audio and video format, available on YouTube, Spotify, Amazon Music, iHeart Radio, Apple Podcast, and Google Podcast (to name a few!). Curious about how other associations are putting this cutting-edge technology to use in better serving their members? More info/register.

Revenue 277

Revenue LMS Price Education 277

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JANUARY 29, 2021

Monday (2/1) is the last day to participate in Marketing General Incorporated’s (MGI) 2021 Membership Marketing Benchmarking Survey. Your voice—along with those of nearly 1,000 association leaders around the world—will help us all gain insights about what is working to recruit, engage and retain members during the pandemic.

Newsletter 370

Newsletter Education Recruiting Recruitment 370

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JULY 2, 2021

A weekly conversation about meeting and event technology, including software, hardware, and audiovisual for in-person and online events. Host: Brandt Krueger, founder Event Technology Consulting. This series of 15- to 20-minute videos cover hot topics and issues related to 501c organization management. More info/register.

Technology 370

Technology Strategy System Education 370

YourMembership

JULY 26, 2012

Technology. Ideas to help you engage, empower and retain members. It’s Conference Season: don’t forget video. If you’re blogging about your pre-conference adventures, consider a video blog leading up to the event as well. Oh my gosh, I saw your video about your pink fuzzy slippers.

Video 150

Video Conference Social Media Software 150

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APRIL 30, 2021

A weekly conversation about meeting and event technology, including software, hardware, and audiovisual for in-person and online events. Host: Brandt Krueger, founder Event Technology Consulting. Integrated Strategies for Marketing New Products ( Chatting with Agnes & Cecilia). Fri 4/30 at 12 p.m.* – EventTech Chat.

Education 354

Education Technology Strategy Revenue 354

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MAY 7, 2021

In some of these cases, technology and common sense can save the day and, in others, you might have to knock some sense into your board. Marketing must-haves. Doug Kessler at Velocity Partners says three things matters most in B2B marketing right now: meaning, metrics and mojo. I found myself saying “Yes!” Virtual audience.

Technology 370

Technology St. Louis Strategy Products 370

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JANUARY 22, 2021

Amanda Kaiser, Member Engagement Specialist at Kaiser Insights LLC, and Arianna Rehak, CEO and Co-Founder at Matchbox Virtual Media, have cooked up a fantastic-looking experience during which you can learn how to radically strengthen your virtual events by offering meaningful, quality networking opportunities for members and attendees.

Innovation 370

Innovation Communications Education Strategy 370