Reid All About it

APRIL 26, 2024

The outlook for associations, as described in Marketing General Inc.’s Members want to interact with people with shared interests and would engage more frequently if offered options tailored to their interests. Content marketing. Hear about the key criteria for creating content that retains members. Association trends.

Content 268

Content Survey Education Strategy 268

Higher Logic

AUGUST 2, 2018

Turns out, it’s not Big Brother spying on you – it’s just marketing automation at work. An abandoned cart campaign is a perfect example of how marketing automation can be used to create a great user experience. When revealed, it’s actually quite a useful way to give members a more personalized, tailored, helpful experience.

Marketing 184

Marketing Software Member Experience Email Marketing 184

Freestone

DECEMBER 12, 2023

According to the latest Community Brands Association Trends research, 71% of association professionals listed non-dues revenue as a top strategic priority in the coming year. Leveraging your learning management system (LMS) to generate non-dues revenue is the perfect way to prioritize your goals throughout the year.

Learning Management System 82

Learning Management System LMS Revenue System 82

Higher Logic

MARCH 27, 2019

The American Gear Manufacturing Association (AGMA), a trade association with about 500 member companies of various sizes, recognized that its members were facing these types of challenges, so it jumped to fill the gap. Seamless User Experience (UX) and Cohesive Branding. This is an amazing product. Blassingame, M.Ed.,

Learning Management System 244

Learning Management System Case Study System LMS 244

Higher Logic

NOVEMBER 21, 2017

In the digital landscape of 2017, online communities continue to make headway in the association market. While once thought of as members-only online discussion groups, online communities have taken on even greater importance given the generational shift in workforce and associations adjusting to the mobile-first and always connected user.

Marketing 198

Marketing eBook Content System 198

Reid All About it

APRIL 19, 2024

Fri 4/19 at 1 p.m.* – Strategies to Overcome the Biggest Virtual Event Hurdles Associations Face Learn effective strategies and innovative tools from association virtual event pros with decades of experience producing thousands of events. AMS experts will be showcasing platforms and sharing their knowledge with the association market.

Newsletter 252

Newsletter Content Social Media Education 252

Reid All About it

APRIL 12, 2024

SMS marketing. Text Request explains how to create an SMS (text) strategy that aligns with your association’s marketing strategy. They also offer advice on building your subscriber list, sending effective SMS marketing campaigns and staying in compliance with regulations. Member recruitment. What about your managers?

Revenue 257

Revenue Strategy Price Newsletter 257

MemberClicks

MAY 17, 2022

As an association leader at a small-staff organization, perhaps you’ve been managing your professional association, trade association, or chamber of commerce with a series of spreadsheets or disconnected systems. We’ll cover the following questions: What is an AMS system? We’ll cover the following questions: What is an AMS system?

System 52

System Association Management Directory Software 52

Higher Logic

JULY 12, 2018

In the survey we did for our recent State of Marketing Automation: Association Benchmark Report , we asked associations what additional marketing automation features they’re using. Without these features, it’s difficult to make your marketing automation campaigns shine. Scoring Tools. Web tracking.

Marketing 205

Marketing Social Media Survey Tools 205

Nimble AMS

JANUARY 25, 2024

Choosing Nimble AMS and connecting to the Salesforce ecosystem helps you extend your system, ensuring you always have a solution for your next challenge. The Salesforce AppExchange offers myriad solutions to extend your current system. The report capabilities of the system have been outstanding and incredibly useful to us.

Software 119

Software Association Management System Innovation 119

MemberClicks

NOVEMBER 30, 2023

It’s about more than just planning events or sending newsletters; it’s about making every resource count for the success and satisfaction of your members. Let’s break down what this means for you: Marketing: Your role in attracting and retaining members is pivotal and hinges on your marketing skills.

Association Management 52

Association Management Tools Tips Software 52

MemberClicks

FEBRUARY 9, 2023

Based on a recent Marketing General report , associations that saw spikes in new membership or member renewal rates 80% or higher in the last five years said their value proposition was compelling or very compelling. But creating a membership marketing strategy from scratch can be a daunting task.

Marketing 98

Marketing Strategy Tips Email Marketing 98

Reid All About it

NOVEMBER 10, 2023

I usually work with association industry partners on blog posts, case studies, and other content marketing pieces , but am open to learning about other interesting projects outside that scope. Understand how data can reveal authentic member voices and drive impactful decisions. Please email me if you have a piece you’d like to discuss.

Certificate 284

Certificate Price Tools Technology 284

Higher Logic

DECEMBER 19, 2019

Liz Palm | Marketing Director, Protech Associates. If you’re automating your email marketing communications, you’re using AI. By building it into our tools, like marketing automation , for example. If you aren’t sure where to begin, ask your tech provider for deeper guidance on your tools. Need inspiration?

Tips 156

Tips Tools System Technology 156

Higher Logic

FEBRUARY 4, 2020

Here’s what else we know : You can reach and retain younger members by exceeding their expectations with a customized member experience that meets them where they are in their careers, and positions you to grow together. Tip: Tap into tools that support the collection of comprehensive member data.

Communications 287

Communications Tips Content Tools 287

Reid All About it

JUNE 30, 2023

WBT Systems provides strategies for offering professional development as an employee retention tool. Tool implementation. What do you do when employees are begging for new timesaving tools or want to adopt modern systems to replace under-performing ones? Non-dues revenue partners. and expansion (yay!).

Chicago 205

Chicago Newsletter Revenue Education 205

Associations Now

FEBRUARY 11, 2020

Also: Become more efficient with digital automation tools. When it comes to marketing, an in-your-face approach is a common one—think loud TV commercials or emails aggressively pushing a product. But these mass marketing techniques are no longer effective , argues Mahnoor Sheikh on the Sprout Social blog. Sheikh says.

Marketing 93

Marketing Case Study Newsletter Content 93

Reid All About it

JUNE 2, 2023

―Anne Lamott If I could teach one marketing lesson. Listen up, my sales and marketing friends. WBT Systems says learning analytics can answer all kinds of questions about your education programs, including their market performance, effectiveness, and value to learners and your association. Technology decisions.

Technology 195

Technology Chicago Education System 195

Reid All About it

OCTOBER 27, 2023

Ewald Consulting describes how the Association of Workplace Investigators uses Local Circles to build connections and foster community among members and non-members. Marketing to younger generations. Trying to figure out how to market more effectively to Gen Z and millennials? What can automation be used for? CAE credit.

LMS 257

LMS North Carolina Recruiting Recruitment 257

Reid All About it

MARCH 10, 2023

WBT Systems explains how you can use ChatGPT to manage and market your association’s education programs. Content marketing. B2B marketers overwhelmingly believe content marketing produces the leads with the highest ROI , says Marketing Charts. You need a content marketing ecosystem to support them.

Committee 195

Committee Education Software Technology 195

Reid All About it

MAY 7, 2021

WBT Systems read through four recent research reports to discover what association execs and members are saying about the pandemic’s impact on associations, the future outlook, and their take of innovation—I especially liked those findings from Mary Byers. Marketing must-haves. Lee Hornstein, CEO and Founder, C-Systems.

St. Louis 370

St. Louis Technology Strategy Products 370

Reid All About it

OCTOBER 6, 2023

Although associations can offer opportunities for shared purpose and connections, they need to better understand this market segment and design a fresh value proposition for young professionals who want to engage in new ways. Content marketing. It is no longer a weird experiment in some back room with a tiger team.”

Revenue 257

Revenue Certificate Tools Innovation 257

MemberClicks

SEPTEMBER 27, 2023

You may want to use a tool like BrowserStack to test your page. Event promotion with social media ads A recent Personify survey revealed that 41% of event professionals cite that social media advertising is the most effective method of event promotion , with email marketing campaigns following at 35%. Customizable.

Tools 52

Tools Tips How To Software 52

Higher Logic

OCTOBER 25, 2018

An effective association management system (AMS) helps your association improve functionality, streamline operations, empower your members, and increase growth rate. Rather, you should look to adopting the best member experience product to achieve your specific objective. Have You Integrated Marketing Automation Tools?

Tools 176

Tools Member Experience Software Marketing 176

Higher Logic

MAY 30, 2018

But, taking a few minutes to sit down and truly understand each one can benefit the marketer. They’re friendlier than they seem, and you’re likely going to be hearing a lot more about them in the marketing world. What’s the difference between marketing automation and AI? The marketer creates the rules controlling the automation.

Marketing 114

Marketing eBook System Content 114

Higher Logic

JANUARY 4, 2018

There are so many platforms on the market, how do you wade through your choices to find just one that fits your association? What Functionality Do You Need in This Tool? Make a list of essential functionality that other tools will not provide. Purchasing new technology is a big undertaking.

Technology 288

Technology Newsletter Software Tools 288

Reid All About it

JANUARY 5, 2024

I’m glad most of these deal with strategic considerations that position associations for the future, rather than technical functionality offered by most systems. Member segmentation. Dave Will at PropFuel has a lot to say about the low bar of member data segmentation. More info/register. Host: ASAE Tue 1/9 at 12 p.m.

Revenue 279

Revenue LMS Price Education 279

Blue Sky eLearn

OCTOBER 19, 2020

As the global pandemic continues to keep many indoors and away from large in-person events, your regular member meetings and large conferences must either be postponed or pivoted to the online space. The right tools and strategies can increase overall member satisfaction and encourage them to renew. . Email open rate.

Association Management 250

Association Management Committee Learning Management System Software 250

Blue Sky eLearn

DECEMBER 6, 2019

There’s no need for your staff to spend time manually performing functions that can be easily be automated with a comprehensive association management software (AMS) solution or with certain association management tools. Give your members the power to take control of their association experience with this interactive online member directory.

Member Engagement 232

Member Engagement Directory Tips LMS 232

Reid All About it

JULY 7, 2023

Designing asynchronous (self-paced, on-demand) online courses is even tougher, but WBT Systems gives you a head start. Because “people will continue to crave true and honest connection with actual living and breathing people,” you should resolve to keep the human aspects of your marketing intact. Self-paced online courses.

Tools 195

Tools Education Newsletter Chicago 195

Nimble AMS

MARCH 6, 2023

Rochelle invested time in learning Nimble AMS and working with h er team, so they had the tools and knowledge needed to properly innovate. Gillian Cain-Harris Director of Member Programs at ATLA Gillian Cain-Harris has been a leader at ATLA for over 8 years.

Innovation 145

Innovation District of Columbia Baltimore Illinois 145

Reid All About it

MAY 14, 2021

Marketing copy. If you’re frequently under pressure to come up with clever and compelling marketing copy, I feel for you. That’s when marketers turn to their swipe file: a collection of copied and pasted blurbs that hopefully provide inspiration. Host: American Marketing Association. Event Marketing Roadmap.

St. Louis 341

St. Louis Technology Strategy Conference 341

Fonteva

SEPTEMBER 19, 2019

Without some sort of management software solution, your association doesn’t have the right resources and tools to consider more pressing matters and long-term goals, such as increasing membership retention and event attendance. Your organization may already depend on some sort of tool to help run your online operations.

System 40

System Software Tools Association Management 40

Optimist Consulting

MAY 31, 2016

I was delighted to recently present at CHASE on how to develop your membership marketing strategy and plan. These are the most commonly used channels: Direct marketing: Member emails, hard copy mailings, SMS/instant messages, and via direct marketing from partnerships you may have (if opted in).

Marketing 100

Marketing Newsletter Social Media Recruiting 100

.orgSource

OCTOBER 1, 2023

Customize is the marketing mantra of the hour. I urge my clients to study data to understand how to deliver the individualized service their members want. Post-pandemic, we’re seeing more businesses realize the value of conversational marketing, or actually talking with their customers and letting them respond.

Las Vegas 100

Las Vegas Marketing Software Tools 100

Higher Logic

MAY 23, 2019

Many membership departments are shifting their focus to member loyalty and retention, starting with onboarding. They’re building automated processes with new tools to: Cut out clunky processes + reduce extra effort during onboarding. Draw new members into conversations with seasoned members in their online community.

How To 226

How To Process Tips Tools 226

Reid All About it

JANUARY 21, 2022

Please participate in MGI’s 14 th annual Membership Marketing Benchmarking Survey , our industry’s most comprehensive and valuable study on membership marketing. Marketing, membership and communications awards. Gold Circle Awards recognize excellence in marketing, membership, and communications in 15 categories.

Survey 195

Survey Newsletter Price Technology 195