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Association Brain Food: 2.23.24

Reid All About it

The weekly list of free educational events and resources for the association community… Join or Die. I’d love to see that phrase in membership marketing copy. Professionals for Association Revenue talked to Michelle Brien of Matchbox about the difference between virtual events and digital initiatives. I’m hoping to somehow.

DC 261
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Association Brain Food: 10.27.23

Reid All About it

The weekly list of free educational events and resources for the association community… Membership benchmarks. The Art of Mentoring describes the benefits of offering a mentoring program to your members. They also provide a checklist for implementing an effective mentorship program or enhancing an existing one. Governance.

LMS 256
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Association Brain Food: 1.19.24

Reid All About it

The weekly list of free educational events and resources for the association community… Association AI survey. Post-program campaigns. TopClass LMS explains why you should keep the conversation going and the community gathering after a course, conference or educational program ends. Marketing to Gen Z and millennials.

Revenue 256
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Association Brain Food: 9.29.23

Reid All About it

The weekly list of free educational events and resources for the association community… Request re career section on association website. Impexium dives deep into membership renewals : the difference between retention and renewal, metrics, why members don’t renew (per research), and, best of all, solutions for those renewal challenges.

Revenue 272
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The Power of Content Marketing: Attracting and Retaining Members

Membersuite

Recruiting and retaining members at the same time is a lot of work and usually requires different tactics—but not always. With content marketing, you can achieve these two goals simultaneously. Content marketing is a time-saver too. If they’re sponsored, your association can earn revenue too.

Content 93
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Association Brain Food: 7.21.23

Reid All About it

The weekly list of free educational events and resources for the association community… Association Brain Food is taking off next Friday, July 28 because I’m away all week at my state SAE conference and a family beach vacation. Member education. Good eats Skip down to the list of free educational events if you prefer takeout.

Atlanta 195
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Survey Says… Online Education’s Role in Membership Marketing

WBT Systems

Associations want to know how their membership recruitment, retention, and marketing tactics compare to others so they can improve member growth and engagement. Every summer, the association community looks forward to the release of the Membership Marketing Benchmarking Report from Marketing General Incorporated (MGI).

Survey 150