Association Briefings

MAY 6, 2021

Although both are defined as digital-first generations, there’s still very distinct ways to digitally market to millennials and Gen Z - particularly as it relates to email. They’re the ones who shaped the industry; who recruited new members based on word-of-mouth. Anyone born between 1981 and 1996 is considered a millennial.

Marketing 52

Marketing millennials Email Marketing Social Media 52

Nimble AMS

DECEMBER 11, 2022

While we can ’t promise we have all the answer s, this blog offers vital facts about the important young professionals that your organization is so eager to recruit. If Gen Z isn’t yet on your radar, it really should be. Because of this, Yello reports 46% of Gen Z members have applied for an internship or a job via a mobile device.

Recruiting 136

Recruiting Recruitment Social Media Member Experience 136

Reid All About it

AUGUST 21, 2020

Either way, career pathways , says WBT Systems in this #ASAE20 recap, help your members and market understand what they need to learn and which of your programs they should take to acquire those competencies. The report also includes a sample virtual event prospectus to give you additional ideas. Career pathways. Virtual events.

millennials 307

millennials Montana Class Education 307

Reid All About it

JULY 21, 2023

In their report, Next-Level Governance : Leading with Strategic Agility , they describe the critical elements for reinventing governance so you can position your association to deliver value to your members and industry amidst any disruption. Unlike on Threads, which, Kate Lindsay at Embedded says, is “ a mecca of Millennial brain rot.”

Atlanta 195

Atlanta millennials Price Technology 195

Reid All About it

FEBRUARY 23, 2024

I’d love to see that phrase in membership marketing copy. Gen Z and millennial marketing. Here’s some help for marketing more effectively to younger generations. Hear predictions on how job roles within membership and marketing departments will evolve, including the skills that will become essential in this new era.

DC 261

DC Washington Member Engagement Innovation 261

Nimble AMS

DECEMBER 5, 2022

If something goes wrong, a volunteer moderator can intervene or report a discussion to a staff leader. If you’re looking to build bridges with younger professionals , Gen Z and Millennial members are especially interested in mentoring opportunities. Build your diverse base of volunteer mentors, then begin recruiting mentees.

Member Engagement 134

Member Engagement Social Media Review Recruiting 134

.orgCommunity

JUNE 18, 2019

Generation Z and young Millennials are different. However, they will join and participate if they believe the ROI you offer is worth the short-term sacrifice to their budget—and you design and market programs that meet the education expectations of Millennials and Gen Z. The 4 Education Expectations of Millennials and Gen Z.

millennials 40

millennials Education How To Social Media 40

MemberClicks

APRIL 28, 2022

Recruiting new members and keeping them engaged is a crucial activity for all associations. And while it’s a challenge to engage any of your member base, engaging young members can feel particularly daunting—particularly younger Millennials and Gen Z. So, how do association marketers speak to young members and get them to lean in?

Tips 98

Tips millennials Newsletter Recruiting 98

Associations Now

MARCH 10, 2017

PNP Staffing Group’s “2017 Association Salaries, Staffing & Trends Report” reveals some common threads among associations, including organizational priorities and the effects of more millennials in the workplace. Recruiting and retaining talent is a significant challenge, the report shows.

Survey 79

Survey millennials Recruiting Recruitment 79

Higher Logic

FEBRUARY 4, 2020

Naylor’s 2019 Association Communications Benchmarking report is full of so many insightful nuggets that it’s worth reading the full assessment, but here we’ll cover 10 stats from the report : #1. 10 Association Communications Stats + Membership Tips. Tip : Education paves the way to understanding.

Communications 287

Communications Tips Content Tools 287

Reid All About it

JANUARY 19, 2024

The survey report will benchmark key factors in AI adoption, including budgeting, training and hiring. Josh King of emc3 asked marketing and event leaders to share their event predictions and trends for 2024. I like looking beyond the association world to see what event planners and marketers for brands are thinking about.

Revenue 256

Revenue Strategy Member Engagement United States 256

Reid All About it

DECEMBER 8, 2023

Results Direct and.orgCommunity released the first and most comprehensive report on mobile apps in the association community , which includes data on how associations and their members are using mobile apps. Marketing to Gen Z and millennials. Mobile apps. More info/register. 1 CMP credit. More info/register. More info/register.

Strategy 272

Strategy Video Technology Innovation 272

EventMobi: Association Events

JUNE 26, 2023

According to the 2022 Membership Marketing Benchmarking Report , 52% of associations believe a lack of engagement is the top reason members don’t renew. According to the ASAE Foundation’s Association Operating Ratio Report , membership dues make up 45.4% The solution? Implementing proactive member engagement strategies!

Member Engagement 130

Member Engagement Strategy Software Social Media 130

Higher Logic

MAY 29, 2020

In order to recruit new members, associations need to provide a unique value proposition , something compelling enough that people see value in paying for membership on their own or asking their company to sponsor their membership. The goal: Every year, bringing in new members is likely to be on your association’s list.

Social Media 254

Social Media Tools Member Engagement Revenue 254

Associations Now

JANUARY 7, 2020

In a GrowthZone survey , association professionals ranked member engagement as the top challenge of 2019, higher than recruitment and retention or challenges with communicating member value, attracting young members, or funding. Also consider new platforms for engagement. How might you use TikTok to engage members? Sponsored content.

Member Engagement 97

Member Engagement Social Media Revenue millennials 97

Association Freak

MAY 21, 2022

This report was originally published as Tacking Into the Headwinds of Association Growth. The Shifting Association Market. Some knew the market was shifting around them. This gave us an understanding of which market forces they were up against and, much more importantly, what they could do about it. Table of Contents.

Revenue 72

Revenue Discount Products Marketing 72

Reid All About it

MAY 15, 2020

Marketing virtual/online education. You can’t market as usual right now, you must market carefully and caringly , says WBT Systems. They provide advice for revisiting your marketing personas and strategies and creating the right type of messaging for this moment. Hosts: Canadian Nonprofit Academy and Go to Market Impact.

Puerto Rico 370

Puerto Rico Montana Revenue Strategy 370

Associations Now

SEPTEMBER 10, 2014

I’m just going to let the following numbers from an association member-recruitment campaign speak for themselves: Total cost for recruitment campaign: $25,000. Then they adapted existing membership recruitment material to be used in the ads, InMail, and updates, all of which pointed to a dedicated landing page.

Recruiting 40

Recruiting Recruitment Social Media millennials 40

Associations Now

JUNE 28, 2017

Preliminary findings from this year’s Marketing General Membership Benchmarking Report indicate that membership growth is holding its own amid a whirl of challenging external forces. Like last year, two-thirds of associations (68 percent) reported renewal rates of 80 percent or higher. And there’s good generational news too.

Certificate 79

Certificate Survey Recruiting Recruitment 79

Association Adviser

JUNE 15, 2018

One report states that Millennials have a 12-second attention span when browsing online and Generation Z has an 8-second attention span. For associations communicating with busy professionals, it’s essential to keep videos short, but association executives report that they don’t have to be high quality.

Communications 84

Communications Video Survey millennials 84

SCD Group

OCTOBER 3, 2012

Millennials, Multitasking and Associations: What Can We Do at Work. This work style suited me and had positive results when I was a reporter at the Associated Press. Labels: association changes , association management , associations , Faculty Focus , Millennials , SCD Group. Association Member Recruitment: New Opportunities.

millennials 40

millennials Products Recruiting Recruitment 40

SCD Group

FEBRUARY 8, 2016

And, from a marketing/ROI standpoint, that concerns me. According to today’s XYZ University blog pos t, “out of 63 product ads we viewed during Super Bowl 50, only two were tailored towards Baby Boomers, six were focused on Generation X, and all the remaining were focused on Gen Y/Millennials.” But, perhaps I was not the target?

millennials 40

millennials Recruiting Recruitment Products 40

Reid All About it

JULY 28, 2017

WBT Systems takes a look at the recent findings of a Pew Research Center report on the digital readiness gap. Learn how to become an influencer and engage your biggest influencers as a recruitment tool. Find out how to engage students and millennials and lead them to the membership funnel. Lunch provided. Duration: 2 hours.

Chicago 150

Chicago Washington DC Social Media 150

Associations Now

NOVEMBER 7, 2016

A recent report found that the average amount of student loan debt topped $30,000 for last year’s graduates. Such a burden could steer potential employees away from the nonprofit space, but one benefits trend could help organizations recruit young talent. The benefit has a lifetime cap of $10,000.

United States 81

United States Recruiting Recruitment millennials 81

WBT Systems

SEPTEMBER 5, 2017

In its annual podcast consumer report , Edison Research said podcast listeners are predominately 18 to 54 years old, affluent, educated, and employed full-time. If you want to introduce your association, profession, or industry to young listeners, podcasts are the way to go—38 percent of millennials listen to podcasts.

Content 150

Content Education Products millennials 150

Reid All About it

JULY 16, 2021

Definitely look at what he has to say, especially if you’re using labels like Gen X, Millennial and Gen Z. Presenter: Brudis Limar III, Head of Revenue – Sales and Marketing, e180. The Future of Events: A Sneak Peek Into An Exclusive Industry Report. Cohen, I’m going to only talk about career stages and ages. Usability testing.

Revenue 195

Revenue Video Strategy Industry 195

YourMembership

FEBRUARY 27, 2014

Some associations are losing market penetration within their industry when looking at the percentage of potential members versus the number actual members. How to retain members and recruit new members for the future. It is an alarming trend we began to witness following the 2008 recession. Generational Pressures.

Case Study 150

Case Study Arizona Social Media Revenue 150

Associations Now

MARCH 31, 2016

Around this time last year, a global survey found that managing work-life balance was getting harder for one-third of workers around the world, especially millennials and parents. This finding was especially true among millennials. For most U.S. workers this should come as no surprise.

millennials 40

millennials Survey Recruiting Recruitment 40

Association Adviser

FEBRUARY 7, 2018

You set up the campaign, and your association management software and marketing automation software run in the background, sending notices out on schedule to everyone who still hasn’t renewed her membership, registered for the meeting, or bought the webinar or book. Attracting Millennial/Young Professional Supporters.

Social Media 71

Social Media Recruiting Recruitment Software 71

Reid All About it

AUGUST 9, 2019

The most important element in marketing and communications is segmentation, says MemberSuite. After reading their post on how to get started with marketing segmentation , I’d have to agree. Creating Tomorrow’s Leaders: How to Attract, Retain and Engage Millennial and Gen Z Talent. 1 CMP credit. 1 CMP credit. More info/register.

Columbus 39

Columbus North Carolina LMS millennials 39

Association Adviser

FEBRUARY 7, 2018

You set up the campaign, and your association management software and marketing automation software run in the background, sending notices out on schedule to everyone who still hasn’t renewed her membership, registered for the meeting, or bought the webinar or book. Attracting Millennial/Young Professional Supporters.

Social Media 62

Social Media Recruiting Recruitment Software 62

Associations Now

FEBRUARY 28, 2017

Associations are hungry for advice on recruiting millennials. Keep marketing to this group so that your revenue doesn’t take a huge hit when boomers leave their jobs. According to recent Wall Street Journal speculation, Apple may replace Lightning connectors with USB-C ports in the next iPhones, reports The Verge.

millennials 40

millennials Recruiting Recruitment Revenue 40

Associations Now

JANUARY 18, 2017

Postal Service and the American Association of Political Consultants surveyed millennials and found that they were likely to read, discuss, and use political mail. Do you add mystery to the membership recruitment, retention, and engagement process? Clearly there’s some value to snail mail. Add Urgency and Action. What didn’t?

millennials 40

millennials Recruiting Recruitment Survey 40

.orgCommunity

OCTOBER 8, 2019

Every week, I receive calls from association executives who are concerned about: Engaging a new generation – at first, these conversations focused on millennials, now the questions are about how to engage Gen Z, the fastest growing group of employees, customers, and voters. Gen Z thinks and acts VERY differently than Millennials.

Technology 40

Technology millennials Revenue System 40

SCD Group

OCTOBER 2, 2012

Now (10/1/12) comes an Inspector General’s report of lavish conference spending on the part of the Veteran’s Administratio n which spent more than $6 million on two conferences in Orlando. I seek key trends from business and consumer marketing that stimulate your thinking about your organization and its members or donors.

Las Vegas 40

Las Vegas Conference millennials Recruiting 40

Reid All About it

OCTOBER 27, 2023

Marketing to younger generations. Trying to figure out how to market more effectively to Gen Z and millennials? Ask Me Anything: Marketing Automation Learn about marketing automation. How can technology and automation make our marketing efforts less painful? Strategic partnerships. More info/register.

LMS 256

LMS North Carolina Recruiting Recruitment 256

Reid All About it

MARCH 3, 2023

They explain how these AMS functions affect the member experience, how the AMS market is changing, and what you should look for in a new AMS. Host: American Marketing Association Speakers: Emily Dick, Director, Demand Generation, and Tiffany Sanford, Assistant Team Lead, Demand Generation, Cvent Tue 3/7 at 2 p.m. More info/register.

Revenue 39

Revenue Tools Education Member Experience 39