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NOVEMBER 13, 2020

This study investigates more than 60 factors influencing members across six domains, including economic, technology and market psychology. MemberSuite explains the benefits for associations and employers as well as tips for planning, marketing and producing the event. Presenters: Georgi Ann Bailey, Hon. The future of work.

Recruiting 370

Recruiting Recruitment Certificate Tips 370

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OCTOBER 20, 2023

The weekly list of free educational events and resources for the association community… Marketing. Emotional marketing appeals to your audience’s ego and desire to feel and look connected and smarter. TopClass LMS explains how to use emotional marketing triggers to persuade people to register for an educational program or conference.

Maryland 272

Maryland LMS Revenue Strategy 272

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MARCH 25, 2022

Check out the new page on my site, Association Brain Food Resources , dedicated to feeding your brain with information from our industry partners about association technology, membership, data management, cybersecurity, non-dues revenue, and more. Professional development market potential. Presenter: Emma King, DES, Partner, beedance.

Revenue 195

Revenue Content Virginia Technology 195

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JUNE 18, 2021

Hear about how associations need to shift their mindset on recruiting, training and education; workforce trends that will shape the future labor market; and why retaining employees is more important than ever?. Presenters: Matrix Group CEO Joanna Pineda and Liz King Caruso of Liz King Events & TechsyTalk. More info/register.

LMS 369

LMS Certificate America Committee 369

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APRIL 26, 2024

TopClass LMS also discusses factors that limit participation and strategies to improve your volunteer recruitment and retention efforts. The outlook for associations, as described in Marketing General Inc.’s Content marketing. Association trends. s 2024 Association Economic Outlook Report , is optimistic. AI and events.

Content 266

Content Survey Education Strategy 266

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SEPTEMBER 11, 2020

Jim Taylor at BoardSource explains how to recruit for board diversity without disrespecting people of color —and shares a personal example that should make you squirm. Presenters: Ann H. The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions. Presenter: Carmen Sweetman.

LMS 329

LMS Montana Revenue Price 329

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JANUARY 22, 2021

WBT Systems suggests putting on your behavioral scientist hat if you want to recruit and engage volunteers while virtual fatigue is running rampant. Presenter: Amanda Davis, CMP, Director of Learning & Development and Online Learning Manager, Blue Sky eLearn. Presenter: Alexandra Watkins, Chief Executive Boss Lady of Eat My Words.

Innovation 370

Innovation Communications Education Strategy 370

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NOVEMBER 29, 2019

Presenters: Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. When you recruit members, you’re inviting them to your organization’s “party.” Presenter: Scott Oser, founder, Scott Oser Associates. Presenter: Danielle Puceta, Senior Vice President, Digital, Freeman.

West Virginia 360

West Virginia Washington DC Revenue 360

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MARCH 12, 2021

This investment can produce great returns to retention and revenue.”. Host/presenter: video producer Jeff Achen, CallSign51. Presenter: Jessie States, CMP, CMM, MPI Academy Director, MPI. Presenter: Caroline Francis, Ed.S, Presenter: Mark Parrott, Author, Meta-Trends & the Next Economy. Innovation method.

Nashville 370

Nashville LMS North Carolina Recruiting 370

Membership Marketing

JULY 7, 2020

Membership recruitment for a trade association brings more challenges than selling individual membership. Here are some of the players to consider in the process of recruiting a company or organization to join your trade group and the strategies for a successful program. Present how the value of membership outweighs these concerns.

Recruiting 64

Recruiting Recruitment Cost Process 64

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NOVEMBER 12, 2021

Marketing fundamentals. Tom Roach at Marketing Week says these seven fundamentals of marketing communication have stayed relevant because they’re based on how our brains work, not on how specific technology works. It’s a good list to compare against your marketing strategies and tactics. Presenters: Todd A.

Recruiting 195

Recruiting Recruitment Survey Revenue 195

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JUNE 25, 2021

Amanda Milligan, Content Marketing Institute ). Presenter: Joanna Pineda, CEO, Matrix Group. Presenter: Thom Singer, CSP, executive search consultant and a professional speaker. Presenter: Melissa Lagowski, Big Buzz Idea Group. – Revenue Success from Scratch: One Association’s Story. Quick hits.

LMS 361

LMS Revenue Tips America 361

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SEPTEMBER 15, 2023

Add your association’s name to the sign-on letter before they present it to Congress next week. If you feel like you’ve been seeing more press about microcredentials lately, it’s because researchers see growing support from employers and learners, and higher education sees the potential for revenue and renewed relevance. 1 CMP credit.

LMS 256

LMS Revenue Arlington Education 256

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MAY 15, 2020

Marketing virtual/online education. You can’t market as usual right now, you must market carefully and caringly , says WBT Systems. They provide advice for revisiting your marketing personas and strategies and creating the right type of messaging for this moment. Hosts: Canadian Nonprofit Academy and Go to Market Impact.

Puerto Rico 370

Puerto Rico Montana Revenue Conference 370

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JULY 24, 2020

Associations have a role to play in the training, credentialing and lifelong learning market, but few have taken advantage of those opportunities. Presenters: Ann H. Presenter: Maxine Crump, CEO of Dialogue on Race Louisiana. Presenters: Dan Ratner and Scott Oser. For many of us, the answer is a resounding “Yes.”

Montana 259

Montana Revenue Case Study Conference 259

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OCTOBER 6, 2023

Another take on the young professional recruitment challenge comes from James Young of Product Community. Although associations can offer opportunities for shared purpose and connections, they need to better understand this market segment and design a fresh value proposition for young professionals who want to engage in new ways.

Revenue 256

Revenue Certificate Tools Innovation 256

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JUNE 11, 2021

WBT Systems shares ideas for microlearning programs and samples of marketing messages that will persuade members to schedule time for professional development. Level up with these 15 association marketing resources—books, podcasts and blogs. Presenters: Barbara Dunn, Partner at Barnes & Thornburg LLP, representing groups.

Certificate 322

Certificate Technology Communications Revenue 322

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FEBRUARY 12, 2021

Presenters: Harneet Singh, Director of Marketing, Preseem. Presenter: Cara Silletto, MBA, CSP, President & Chief Retention Officer, Magnet Culture. The ROI Member Recruitment Brochure: How to Crea8e Brochures That Positively Influence Membership Decisions. Presenters: Michael Hoffman, CEO of Gather Voices.

Revenue 370

Revenue North Carolina Industry Technology 370

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JANUARY 29, 2021

Monday (2/1) is the last day to participate in Marketing General Incorporated’s (MGI) 2021 Membership Marketing Benchmarking Survey. Your voice—along with those of nearly 1,000 association leaders around the world—will help us all gain insights about what is working to recruit, engage and retain members during the pandemic.

Newsletter 370

Newsletter Education Recruiting Recruitment 370

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APRIL 2, 2021

A new report from Bruce Rosenthal Associates, HPN, and Ricochet Advice, The Conference Roadmap to Recovery , presents survey responses from 8,525 association members on their likelihood to attend conferences in 2021. Mike Murray, Content Marketing Institute ). Presenter: Lee Gimpel, Founder, Better Meetings. Educational coaches.

Revenue 335

Revenue Conference Industry Strategy 335

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FEBRUARY 26, 2021

It’s time to assess your technology stack and partners because you can’t afford to continue settling for “good enough” technology , not if you want to take advantage of emerging opportunities and meet the changing needs of your members and market. The seven biggest mistakes in membership recruitment. The State of Association Marketing.

Recruiting 329

Recruiting Recruitment Project Technology 329

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DECEMBER 3, 2021

Kat Sullivan, Marketing Solved ). Presenters: Kellie Mayrides, CMP, Account Executive, CORT Events. Presenter: Nikki Lanier, CEO of Harper Slade. 5 Digital Non-Dues Revenue Models That Work for Both Members AND Sponsors. Presenter: Dan Stevens, President, WorkerBee.TV. Quick hits. Ryan Johnson, Medium ).

Revenue 195

Revenue Technology Innovation Social Media 195

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JULY 17, 2020

Meetings Today talked to event planners about revenue diversification, in-person vs. virtual attendee engagement, and managing your mindset. Quick hits before we get to the list of this week’s free education: Challenges and opportunities with membership recruitment for trade associations. Tony Rossell, Marketing General, Inc. ).

Montana 341

Montana Revenue Strategy Conference 341

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NOVEMBER 20, 2020

Amidst the helpful insight, two messages stood out for me: “a crisis presents opportunities, not just threats,” and “pivot, don’t panic.”. The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions. Presenter: Bonnie Wallsh. Maximizing Revenue through Smart Pricing Strategies.

Certificate 370

Certificate System Dallas Price 370

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APRIL 16, 2021

Presenter: Robyn Mietkiewicz, CMP, CMM, Strategic Partner, INNOV8 Meetings + Events. How Your Association Can Drive Revenue & Growth with AI-Based Personalization. When AI is part of a well-formed marketing strategy, the rewards of effective personalization can be considerable. Presenter: Adam Hostetter, CEO, FUSE.

Revenue 363

Revenue Strategy Team Content 363

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JANUARY 15, 2021

The Gold Circle Awards recognize excellence in marketing, membership and communications efforts across 15 different categories, and highlight the important role these campaigns have in moving associations forward. Kim Moutsos, Content Marketing Institute ). Presenters: Reggie Henry, Chief Information and Engagement Officer at ASAE.

Innovation 359

Innovation Las Vegas Communications Education 359

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JULY 16, 2021

Online education revenue. WBT Systems recapped a recent Non-Dues-A-Palooza webinar where Will Hold, the CEO of the National Alliance for Insurance Education & Research, described how his association quintupled their online education revenue by offering subscriptions, corporate learning portals and learning paths focused on job roles.

Revenue 195

Revenue Video Strategy Industry 195

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JANUARY 14, 2022

Volunteer recruitment. Why do some associations have a tough time recruiting volunteers and others don’t? Presenter: Joshua Grimes, Esq., Combating Burnout: How Marketing Teams Are Burning Bright. Your marketing team could be at risk. Host: American Marketing Association. Tue 1/18 at 1 p.m. CAE credits.

Team 195

Team Technology Certificate Revenue 195

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OCTOBER 15, 2021

Fíonta consulted the Membership Marketing Benchmarking Report from Marketing General Inc. Spoiler: the most successful organizations take full advantage of their technology and data so they can quickly respond to changing member and market needs. Ann Smarty, Content Marketing Institute ). Presenters: Todd A.

Revenue 195

Revenue Committee Strategy Technology 195

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SEPTEMBER 18, 2020

The weekly list of free educational events and resources for the association community… Association marketing. WBT Systems explains how to market your association’s credentialing programs in a crappy economy. Inclusive marketing. Marketers can do better, say Steve Pemberton and Ginny Engholm. Presenters: Ann H.

Montana 350

Montana Certificate Conference Content 350

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JANUARY 19, 2024

Nimble AMS explains how an AMS empowers your association’s recruitment, engagement and retention efforts by helping you better understand members, anticipate their needs, provide a better digital experience and deliver personalized emails and content. Marketing to Gen Z and millennials. Membership, again. Event trends. 1 CAE credit.

Revenue 256

Revenue Strategy Member Engagement United States 256

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JANUARY 12, 2024

The 5 Steps to a Successful Marketing Plan (Radio Free 501c, the podcast of Rogue Tulips Consulting ) Every week Rogue Tulips brings the nonprofit community intriguing guests discussing vital topics affecting nonprofit organizations around the world—and we have fun doing it! More info/register (ASAE Marketing Professionals Community).

LMS 266

LMS Member Engagement Education Revenue 266

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APRIL 14, 2023

Marketing automation. Impexium describes three benefits of marketing automation , a capability you really must have in your association’s tech stack. My local market rarely sells leg of lamb, but they had some this past week, so we enjoyed a roasted leg of lamb rubbed with a rosemary/garlic paste. More info/register.

Leadership 195

Leadership Education Revenue Strategy 195

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MARCH 26, 2021

The research revealed that associations with a more innovative mindset and culture were more successful at navigating the early challenges presented by the COVID-19 pandemic. Presenters: Wendy W. Presenter: Dan Streeter, Vice President of Learning Strategy and Development at Blue Sky eLearn. Presenters: Derrick M.

Innovation 259

Innovation San Diego LMS Strategy 259

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OCTOBER 9, 2020

Presenter: Elina Jutelyte, Founder and Event Consultant, Endo-Exo. Presenters: Ann H. The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions. Presenter: Jamie Notter, Co-Founder and Culture Designer, Human Workplaces. marketing and communication professional.

Utah 370

Utah LMS Conference Technology 370

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AUGUST 21, 2020

Either way, career pathways , says WBT Systems in this #ASAE20 recap, help your members and market understand what they need to learn and which of your programs they should take to acquire those competencies. They explain how to deliver value to virtual event sponsors—value that will generate more revenue for your association.

millennials 307

millennials Montana Class Education 307

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AUGUST 27, 2021

Non-dues revenue. 4 weeks from now, you could be in Nashville hanging around with people whose associations are rolling in non-dues revenue and people who want to emulate that success. Presenter: Dr. Kim Bercovitz, Ph.D., Presenter: Membership Specialist, Ronja Francoeur. The countdown is on! 1 CMP credit. Host: Grype.

Tampa 200

Tampa Revenue Education Content 200