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How to Do Content Marketing With Limited Resources

Association Adviser

A recent study from Content Marketing Institute and MarketingProfs showed that 67% of B2B marketers say their team was asked to do more with the same resources in the last year. But there’s good news: That same study showed that not all of the most successful content marketers have huge teams and budgets. Learn more.

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[ROUNDUP] 2018 State of Marketing Automation: Association Benchmark Report

Higher Logic

Here at Higher Logic, we’ve been working hard to analyze how associations have approached marketing automation in the past and how current strategies are evolving in an effort to best utilize new opportunities for improved efficiency and growth. First and Foremost: Marketing Automation Is Here to Stay. The results are in.

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Turning Your Static iMIS Reports into Actionable Insights – 8/31/23

Association Analytics

The post Turning Your Static iMIS Reports into Actionable Insights – 8/31/23 appeared first on Association Analytics.

Report 311
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Event Email Marketing for Associations: 3 Essentials

Blue Sky eLearn

Never forget that their continued support is conditional on the exchange of extra resources, events, and opportunities. That’s why marketing is such a crucial step to the success of your association events. Far and away one of the most effective channels for association event marketing is email. Optimize Your Content.

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Report: Targeted Emails Draw Higher Engagement

Associations Now

The 2023 Association Email Benchmark Report , published last month by the technology firm Higher Logic, highlighted the virtues of sophisticated email marketing. Automated marketing campaign messages had higher open rates than individual emails—39 to 36 percent, according to the report. Looking for more clicks?

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Turning Your Static iMIS Reports into Actionable Insights

Association Analytics

Whether you’ve used iMIS for years, are just getting started or considering making the switch, you will likely have similar struggles and questions. Some in.

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Membership Marketing Resources

Wild Apricot

Here are three free resources that offer food for thought for membership and non-profit organizations in your marketing efforts. read more ). read more ).

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