Higher Logic

JANUARY 23, 2019

Marketing automation. Two terms that sound similar (and sort of are) except for the fact that they tend to be siloed into two separate spheres of community and marketing. What Do Automation Rules and Marketing Automation Mean? It enables you to send a series of emails based on actions that recipients take.

Marketing 136

Marketing Communications Case Study Tools 136

Reid All About it

JUNE 30, 2023

The weekly list of free educational events and resources for the association community… Gen Z membership. Professional development is a highly valued employee benefit, according to dozens of research reports, especially by early-career professionals. MemberSuite explores why new membership communities are so popular with Gen Z.

Chicago 205

Chicago Newsletter Revenue Education 205

Reid All About it

JANUARY 26, 2024

The weekly list of free educational events and resources for the association community… Membership. I’ve used data from Marketing General Inc.’s s 2023 Membership Marketing Benchmarking Report in many of the posts I’ve written for clients. Email marketing news. More info/register. 1 CAE credit.

Survey 256

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Reid All About it

MAY 21, 2021

The weekly list of free educational events and resources for the association community…. 5 Secrets of Email Marketing Geniuses. Learn the secrets of email marketing geniuses, including: the 5 types of nonprofit emails, the anatomy of an email marketing campaign, and 6 email marketing mistakes to avoid.

San Jose 369

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Higher Logic

JUNE 14, 2018

In today’s digital world it can be hard to know which resources to rely on, especially when there’s new stuff coming out all the time, and there’s so much pressure to constantly consume. And of course, the resources out there are always evolving, so feel free to share your favorite resources with us in the contact form below.

Marketing 116

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Reid All About it

MAY 12, 2023

The weekly list of free educational events and resources for the association community… Non Dues-a-Palooza (NDP). The corporate market is a growing profit center for them—and could be for your association too. This past week, I was still on a “softer” foods diet thanks to periodontal surgery, so nothing outstanding to report.

Chicago 200

Chicago Newsletter Mooc Education 200

Higher Logic

DECEMBER 5, 2019

If you want your marketing emails to earn a home in the right inbox, you’ll need more than brilliantly crafted content and personalization working for you. Those factors have the potential to pay off when your email hits the inbox and is opened, but what if it doesn’t make it that far? Let’s get into it.

Email Marketing 156

Email Marketing Tips Marketing Content 156

Reid All About it

JANUARY 4, 2019

The weekly list of free educational events and resources for the association community… If your association has chapters or geographic components (sections, affiliates, local networking groups), please participate in the Chapter Benchmarking Study. Providing resources to chapter leaders. Tony Rossell at Marketing General Inc.

Video 285

Video Washington Social Media DC 285

Higher Logic

MAY 8, 2019

Giving your members the opportunity to select the kind of information they want to receive from your association will mean more opens for your emails. Resource: Email Marketing vs. Marketing Automation [Explained]. Resource: What is an Online Community? Tip #2: Let Association Members Choose Email Frequency.

Tips 166

Tips Email Marketing Newsletter Communications 166

Achieve

FEBRUARY 2, 2015

Finding the right software doesn’t have to be as terrible or daunting as you think, and luckily there are a few easy rules that you can follow to make sure you are adopting one that meets your organization’s needs and also has the functionality that will help you grow your marketing reach. If yours does not, get rid of it.

Email Marketing 52

Email Marketing Marketing Software Content 52

Higher Logic

AUGUST 1, 2019

The Membership Marketing Benchmarking Report from Marketing General Inc. reports which recruitment marketing channels have performed the best for associations (trade and professional). The report is built on survey responses from over 800 associations. The Top 3 Ways Associations Recruit New Members.

Recruiting 195

Recruiting Recruitment Certificate Discount 195

Higher Logic

FEBRUARY 4, 2020

Naylor’s 2019 Association Communications Benchmarking report is full of so many insightful nuggets that it’s worth reading the full assessment, but here we’ll cover 10 stats from the report : #1. Resource: Integrate for Success: 3 Sweet Results of AMS Integrations. #4. 10 Association Communications Stats + Membership Tips.

Communications 287

Communications Tips Content Tools 287

Optimist Consulting

MARCH 26, 2014

The latest MemberWise network report has just been launched. Both these figures show a slight increase on figures from last year’s report. Mobile web will deliver member engagement – last year’s report stated that 75% of respondents didn’t have a mobile-friendly website, but this figure has reduced in this year’s report to 48%.

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MemberClicks

OCTOBER 20, 2023

Your basic AMS includes: Member database Email Marketing Event management Financial Management Data Analytics and Reporting 2. Number of users Depending on the number of people who need to run reports or get administrative access, your cost will fluctuate accordingly.

Software 52

Software Association Management How To Email Marketing 52

Reid All About it

MAY 19, 2023

The weekly list of free educational events and resources for the association community… Reflection. “I Q2 Email Marketing Tips Hear insights from six of the industry’s leading email marketing experts. I expect to pass through life but once. William Penn Chapter events. More info/register. Fri 5/19 at 4 p.m.

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Associations Now

MAY 12, 2014

A new report from the Web Video Marketing Council takes a look at some of the latest trends in online video production, and the message is clear: Organizations are devoting more resources to engaging their audiences with a growing trove of video content. Here’s more from the report: How many online videos are being produced?

Video 40

Video Report Marketing Email Marketing 40

EventMobi: Association Events

OCTOBER 19, 2023

We’ve got you covered with membership drive examples, marketing tips, and the event tech to make it all a breeze. No matter which membership drive ideas you lead with, a huge part of these campaigns comes down to marketing! Step 7: Market, market, market! What is a Membership Drive?

How To 130

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EventMobi: Association Events

SEPTEMBER 28, 2023

Your association’s membership listing is a centralized resource of contact information and membership status. In fact, the 2023 Membership Marketing Benchmarking Report states that 64% of associations believe members join to network with others in the field. WildApricot also offers some other features like email marketing.

Directory 147

Directory Organization How To Kansas City 147

Nimble AMS

JUNE 27, 2022

Associations are looking for innovative association management software (AMS) like email marketing, content management systems, e-commerce platforms, job boards, and learning solutions to transform MX. . Community Brands’ research reports the numbers for members’ loyalty and likelihood to renew are down from last year.

Leadership 118

Leadership FAQ Member Engagement Social Media 118

Association Success

NOVEMBER 17, 2020

Many associations focus on big annual events, or reports that provide in-depth information several times each year. Unless your association adopts modern digital marketing tactics, you’ll risk being lost in the shuffle. . Craft an engaging email newsletter. How often does your association publish new content ?

Content 148

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Higher Logic

DECEMBER 6, 2018

In the 2018 Membership Marketing Benchmarking Report from Marketing General, Inc., associations surveyed revealed the most common level of segmentation for their member marketing efforts: 55% – Membership level/type. Behavioral data and segmentation are key to maximizing the value of your targeted marketing efforts.

Newsletter 189

Newsletter Maine Content Examples 189

Reid All About it

JULY 7, 2023

The weekly list of free educational events and resources for the association community… A month from now, many of us will be at ASAE Annual in Atlanta. Because “people will continue to crave true and honest connection with actual living and breathing people,” you should resolve to keep the human aspects of your marketing intact.

Tools 195

Tools Education Newsletter Chicago 195

Higher Logic

JANUARY 31, 2019

In its 2018 Membership Marketing Benchmark Report, Marketing General reveals that: 27% of individual member organizations have trouble attracting and/or maintaining younger members. Page 4 of this resource includes a great comparison of each generation’s expectations at a glance. Invest in Your Online Presence.

Communications 184

Communications millennials Tips Software 184

Associations Now

APRIL 21, 2016

New research shows that email marketing is still a strong player for many organizations, which are planning to increase the time and resources spent toward this type of marketing in 2016. Email, as part of an overall marketing strategy, is most likely not going anywhere anytime soon.

Marketing 40

Marketing Email Marketing Report Content 40

Reid All About it

MAY 29, 2020

The weekly list of free educational events and resources for the association community… Reboarding members. Participants posted their topics on e180’s Topic Market and sent invitations for one-on-one or group Braindates—video chat discussions on the Braindate platform. Guest: Alex Plaxen, Nifty Method Marketing & Events.

San Diego 259

San Diego Strategy North Carolina Conference 259

Reid All About it

FEBRUARY 12, 2021

The weekly list of free educational events and resources for the association community…. Presenters: Harneet Singh, Director of Marketing, Preseem. While this isn’t CAE credit eligible, we guarantee you’ll walk away with new resources, tools, ideas and peers in the CRVM space. Email Marketing Workshop.

Revenue 370

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Membersuite

FEBRUARY 17, 2022

If you align member and market needs with your mission, you’ll discover plenty of overlap where you can offer revenue-generating solutions. You have a larger non-member market you can cultivate and tap into. You have a larger non-member market you can cultivate and tap into. Education licensing. Offer a customization option.

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Reid All About it

APRIL 30, 2021

The weekly list of free educational events and resources for the association community…. McKinley Advisors describes how environmental factors have impacted the performance and priorities of associations in their survey report, Association Viewpoint: Renewal, Reinvention and Responsibility , conducted in February 2021. Quick hits.

Education 354

Education Technology Strategy Revenue 354

Higher Logic

SEPTEMBER 20, 2017

That data becomes even more powerful when combined with data from other systems, like an AMS/CRM, email marketing, marketing automation platform or Google Analytics. The level of staff involvement varies greatly in implementation, maintenance, and preparing and analyzing reports. Staff time. Others are self-sufficient.

How To 197

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Association Success

SEPTEMBER 23, 2020

Inbound marketing might seem intimidating at first. But the good news is that you can kick off your inbound marketing journey without creating new content from scratch. . A one-pager is a classic marketing tool that your association almost certainly uses already. Create a downloadable resource.

Content 78

Content How To Newsletter eBook 78

Reid All About it

MAY 3, 2019

The weekly list of free educational events and resources for the association community… View from our campsite in the Superstition Mountains Wilderness east of Phoenix. As a result, healthcare associations need to invest more time and resources into building trust with their members and the general public. 1 CAE credit.

Tucson 262

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Higher Logic

MAY 29, 2020

Their discussions, the resources they download, and the feedback they give you are all crucial to building your member personas. Your online community is a fantastic resource to encourage those who haven’t registered for the event to register sooner, rather than later. Use community to reach future members. Objection 2: Social Media.

Social Media 254

Social Media Tools Member Engagement Revenue 254

Reid All About it

MAY 7, 2021

The weekly list of free educational events and resources for the association community…. Even after resuming public performances, some theater troupes plan to keep streaming their productions , reports Terry Teachout at the Wall Street Journal. Marketing must-haves. When choosing marketing channels, visualize the curve.

Technology 370

Technology St. Louis Strategy Products 370

Associations Now

AUGUST 27, 2015

Want more people to forward the emails your association sends? A new study highlights the elements of viral marketing emails. Well, you might want to spend more time determining how to get your marketing emails to go viral instead, judging by the findings of a new study from email testing and analytics firm Litmus.

Marketing 40

Marketing New Jersey Email Marketing Social Media 40

Reid All About it

MARCH 4, 2022

The weekly list of free educational events and resources for the association community…. Top Trends in Content Marketing 2022. Hear about the biggest findings from Semrush’s latest State of Content Marketing 2022 Global Report and the key trends for 2022. Host: Content Marketing Institute. More info/register.

Class 195

Class Certificate Content Committee 195

Reid All About it

JULY 16, 2021

The weekly list of free educational events and resources for the association community…. Presenter: Brudis Limar III, Head of Revenue – Sales and Marketing, e180. The Future of Events: A Sneak Peek Into An Exclusive Industry Report. Mobile experts will be showcasing apps and sharing their knowledge with the association market.

Revenue 195

Revenue Video Strategy Industry 195

Reid All About it

AUGUST 6, 2021

The weekly list of free educational events and resources for the association community…. Billhighway, Mariner Management and Whorton Marketing & Research are conducting The State of Chapters 2021 Benchmarking Survey. The data may support a business case for additional resources for chapter programs. AMS reports.

Revenue 195

Revenue Certificate Oklahoma City Strategy 195