EventMobi: Association Events

JUNE 26, 2023

The best association member engagement strategies guide them to participate in the right programs and leave them feeling valued—which makes them significantly more likely to renew! Here are 24 association member engagement strategies to explore for your organization, plus 6 tips for how to increase member engagement. The solution?

Member Engagement 130

Member Engagement Strategy Software Social Media 130

Reid All About it

OCTOBER 20, 2023

The weekly list of free educational events and resources for the association community… Marketing. Emotional marketing appeals to your audience’s ego and desire to feel and look connected and smarter. TopClass LMS explains how to use emotional marketing triggers to persuade people to register for an educational program or conference.

Maryland 272

Maryland LMS Revenue Strategy 272

EventMobi: Association Events

SEPTEMBER 21, 2023

That’s why having multiple member retention strategies in place is a must! In this blog post, we’ll cover: How to increase membership retention The best member retention strategies Tips on creating an event strategy for member retention What Is Membership Retention and Why Does It Matter? Engage your members.

Strategy 130

Strategy Software Social Media Discount 130

Reid All About it

APRIL 19, 2024

In Nimble AMS’ AI success kit, you get four resources: two 30-minute webinar recordings about AI for associations and two white papers, one an introduction to AI for associations and one on developing an AI strategy. Take the 2024 Panels Report Research Survey conducted by Kristin Arnold. Consultant/founder wisdom. More info/register.

Newsletter 250

Newsletter Content Social Media Education 250

Reid All About it

SEPTEMBER 29, 2023

Association Adviser’s annual Association Benchmarking Report begins with an interesting look at association communication challenges and trends over the past 12 years Naylor has published this report. That explains the interest in communities like Non-Dues-A-Palooza and Professionals for Association Revenue. Event design.

Revenue 272

Revenue Innovation Education Tools 272

Membersuite

FEBRUARY 17, 2022

The importance of revenue diversification was made painfully obvious during the pandemic. Associations that relied too heavily on one revenue source, like the annual meeting or membership dues, had a tough time. Revenue diversification is an essential strategy for achieving the financial stability needed to drive your mission forward.

Revenue 135

Revenue Certificate eBook Education 135

MemberClicks

FEBRUARY 9, 2023

Based on a recent Marketing General report , associations that saw spikes in new membership or member renewal rates 80% or higher in the last five years said their value proposition was compelling or very compelling. But creating a membership marketing strategy from scratch can be a daunting task.

Marketing 98

Marketing Strategy Tips Email Marketing 98

Freestone

APRIL 11, 2024

It can be costly, time-consuming, and overwhelming to develop a content strategy from scratch. Read our blog to discover how your continuing education program can repurpose content from live events, drive long-term revenue, and attract new learners. Giving life to your newly created marketing piece in multiple channels goes a long way.

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Content Revenue How To Social Media 52

.orgSource

FEBRUARY 12, 2024

Is your marketing team hanging out at the North Pole while the membership group chills in Antarctica? If the marketing team promises a fabulous new website, and the results don’t include any features members want, there will be issues, not the least of which is broken confidence. We saw their loyalty as beyond commercial transactions.

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Marketing Team Social Media Communications 88

NXUnite

MARCH 19, 2024

Your team likely plans and launches multiple fundraisers throughout each year to bring in enough revenue to fund the various initiatives associated with furthering your mission. Let’s break down the two sides of an operating budget—revenue and expenses—in more detail.

Tips 130

Tips Handbook Revenue Guidelines 130

Freestone

DECEMBER 12, 2023

Are you looking for strategies to increase non-dues revenue? Leveraging your learning management system (LMS) to generate non-dues revenue is the perfect way to prioritize your goals throughout the year. Read our blog for 13 tips to utilize your LMS and drive non-dues revenue. You’re not alone!

Learning Management System 84

Learning Management System LMS Revenue System 84

Reid All About it

OCTOBER 13, 2023

Associations usually rely on corporate marketing budgets for sponsorship revenue. It’s been a while since collards have graced our table, but cooler weather means more greens at the farmers market. Come ready to learn, share, and discuss strategy, resources, and challenges. Sorry, soapbox topic. More info/register.

Revenue 272

Revenue Austin Tools Education 272

Reid All About it

SEPTEMBER 22, 2023

At Business Insider, Charlotte Lytton reports on research about Gen Z and education. Ali Zamanian at Position describes three website strategies that will help you sync up “with the attitudes, behaviors, desires, and values of your association’s next generation.” Mark Wallach, Engagement Mobile Strategies ) How to use AI to do stuff.

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LMS Revenue Education Strategy 266

ISAE

SEPTEMBER 14, 2023

Growing Your Association’s Non-Dues Revenue: The Basics The idea that all or most of your association’s revenue should come from membership dues is an outdated, inaccurate assumption. According to ASAE, dues made up only 30% of total revenue for professional associations in 2016, a steep drop from 95.7% Let’s get started!

Revenue 52

Revenue Learning Management System Course eBook 52

Reid All About it

SEPTEMBER 1, 2023

Gen Z marketing. They describe nine strategies for marketing membership to Gen Z. MGI’s 2023 Membership Marketing Benchmarking Report is ready for download. Sticking with MGI for a moment, Tony Rossell explains how MGI survey participants made a successful case for increasing their membership marketing budgets.

Revenue 227

Revenue Survey Education Strategy 227

Reid All About it

JANUARY 19, 2024

The survey report will benchmark key factors in AI adoption, including budgeting, training and hiring. Dean West of Association Laboratory explores what dating apps can teach us about membership strategy. Josh King of emc3 asked marketing and event leaders to share their event predictions and trends for 2024. Membership.

Revenue 256

Revenue Strategy Member Engagement United States 256

Reid All About it

JANUARY 12, 2024

She shares strategies for enhancing engagement and fostering a more inclusive environment for younger members. Starting in 2024, Google will require bulk senders to authenticate their emails, allow for easy unsubscribes and stay under a reported spam threshold. More info/register (ASAE Marketing Professionals Community).

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LMS Member Engagement Education Revenue 266

Reid All About it

SEPTEMBER 15, 2023

If you feel like you’ve been seeing more press about microcredentials lately, it’s because researchers see growing support from employers and learners, and higher education sees the potential for revenue and renewed relevance. Data strategy. Host: MeetingsNet Speaker: Brooke Gracey, Marketing Director, Cvent Tue 9/19 at 2 p.m. –

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LMS Revenue Arlington Education 256

MemberClicks

DECEMBER 14, 2022

No matter how much you might personally be overwhelmed dealing with your overstuffed email inbox, nonprofit email marketing is still one of the most powerful ways to reach your members, donors, and audience. nonprofit email marketing program is key to your success – and we’ll show you how to do it well by sharing industry best practices.

Email Marketing 52

Email Marketing Marketing Strategy United States 52

Higher Logic

JANUARY 29, 2019

Achieving great engagement requires a commitment to a great member engagement strategy. Why is a Member Engagement Strategy So Important? It's only been a focus for the past few decades and, unlike more traditional disciplines like marketing and finance, you can't go to school and major in it. Want to know more about engagement?

Member Engagement 257

Member Engagement Strategy Tools Content 257

Reid All About it

AUGUST 25, 2023

Matchbox Virtual Media asks for your participation in a survey that explores how the use of online experiences by associations for membership engagement, education, revenue growth, and other purposes has evolved in recent times. Another report to add to your reading list is Deloitte’s 2023 Gen Z and Millennial survey. This is so sad.

millennials 370

millennials Survey Team Education 370

Higher Logic

OCTOBER 22, 2019

Let’s take a look at how your association can use your AMS to engage and provide for your members with these five strategies: Create comprehensive member profiles. Learn more using reporting features. Automated communications keep all of your members in the loop and save your team time (and increase event revenue !)

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System Association Management Software Strategy 192

Associations Now

NOVEMBER 27, 2018

The nature of event data, which covers a breadth of disciplines over a short period, can have significant impacts on the ways an organization operates throughout the year, according to a recent Freeman benchmarking report. Why is there such higher data utilization among event marketers?

Report 90

Report Marketing Social Media Revenue 90

Higher Logic

OCTOBER 18, 2018

Email is an important component of any modern marketing strategy. But, email marketing on its own can only do so much. Trying to look at your members’ engagement using email marketing is like seeing the world without glasses. Marketing Automation Gets RESULTS. What it does, it does…fine. It’s limited, though.

Email Marketing 159

Email Marketing Marketing Social Media Video 159

Reid All About it

NOVEMBER 3, 2023

I usually work with association industry partners on blog posts, case studies, and other content marketing pieces , but am open to learning about other interesting projects outside that scope. Engagement marketing. GrowthZone shares strategies for selling your board (or boss) on the need for a new AMS. Board buy-in on tech.

Tools 272

Tools Strategy Revenue Technology 272

Reid All About it

JUNE 30, 2023

Professional development is a highly valued employee benefit, according to dozens of research reports, especially by early-career professionals. WBT Systems provides strategies for offering professional development as an employee retention tool. Non-dues revenue partners. More info/register. More info/register. CAE credit.

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Chicago Newsletter Revenue Education 205

Reid All About it

FEBRUARY 23, 2024

I’d love to see that phrase in membership marketing copy. Professionals for Association Revenue talked to Michelle Brien of Matchbox about the difference between virtual events and digital initiatives. Gen Z and millennial marketing. Here’s some help for marketing more effectively to younger generations.

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DC Washington Member Engagement Innovation 261

Reid All About it

JANUARY 5, 2024

Non-dues revenue. The State Bar of Texas partnered with Lead Marvels to provide an online resource library for members that generated $160,000 in revenue for the association this past year—plus lots of leads for their sponsors. He shares five resources for getting up to speed and staying informed about AI. Hot association topics.

Revenue 277

Revenue LMS Price Education 277

WBT Systems

JULY 24, 2018

Associations—a big group of human egos—are no different which is why membership benchmark survey reports are so popular. Associations want to know how their membership recruitment, retention, and marketing tactics compare to others so they can improve member growth and engagement. Online education’s role in membership marketing.

Survey 150

Survey Marketing Certificate Education 150

Reid All About it

OCTOBER 27, 2023

Marketing to younger generations. Trying to figure out how to market more effectively to Gen Z and millennials? She also shares the story of another association that partnered with an outside expert to fill in a service (and revenue) gap. Ask Me Anything: Marketing Automation Learn about marketing automation.

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LMS North Carolina Recruiting Recruitment 256

Reid All About it

MARCH 24, 2023

Sponsorship strategy. In this comprehensive guide to tiered and à la carte sponsorship models for in-person, virtual and hybrid events , EventMobi suggests how to price, sell and deliver sponsorships, measure ROI, and craft a post-event report for corporate partners. They explain how to use AMS data for planning and marketing events.

Revenue 227

Revenue Chicago Leadership Education 227

WBT Systems

FEBRUARY 27, 2018

But, informational or educational content is another story—and that’s why content marketing is the best marketing strategy for educational programs. Why content marketing is effective. The best kind of marketing is content marketing because it helps you develop a relationship with your readers.

Content 150

Content Marketing Education Course 150

Higher Logic

OCTOBER 18, 2017

Most associations already use segments for data and communication, usually in external marketing and member acquisition. Each of these segments would receive different marketing messages based on their needs. For associations, segments are generally either targeted groups inside your organization or a set of information.

Report 205

Report Committee Software Association Software 205

.orgSource

MAY 15, 2023

Is your marketing team hanging out at the North Pole while the membership group chills in Antarctica? If the marketing team promises a fabulous new website, and the results don’t include any features members want, there will be issues, not the least of which is broken confidence. Effective strategy begins with an integrated plan.

Marketing 88

Marketing Team Social Media Communications 88

Higher Logic

FEBRUARY 7, 2019

Can we talk about how glamorous the life of a marketer is for a moment? …I While the role of a marketer can be incredibly interesting and rewarding, it doesn’t come without challenges. You’re not alone, you hardworking marketer, you! As HL Marketing Specialist Amie Perrott put it: “ The staying up-to-date battle is real.

Marketing 149

Marketing Video Resources Content 149

Reid All About it

MAY 12, 2023

The corporate market is a growing profit center for them—and could be for your association too. WBT shares seven MOOC business model strategies you should definitely steal. They describe several examples of general and specialized membership tiers and discuss factors to consider before moving forward, like your AMS and market research.

Chicago 200

Chicago Newsletter Mooc Education 200

Higher Logic

OCTOBER 25, 2017

Driven by a change in what members want and are willing to pay for, associations are seeing changes in their key revenue streams, including which income sources sustain their organizations. Where Associations Get Their Revenue Today. Non-dues, or non-subscription, revenue. percent of their revenue from membership dues.

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Revenue Tips Social Media Newsletter 159