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Five Social Media Marketing Trends for 2017

Higher Logic

In social media marketing, whenever a door closes, another one has opened. Changes in technology constantly give marketers new opportunities while making old options obsolete. The quicker your association adapts, the better you will be at using social media to your advantage. Increase Image Messaging.

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An Introduction to Short-Form Videos

Association Adviser

With over a billion monthly users, TikTok has reshaped the way consumers engage with social media, and association marketing teams are looking to dive head-first into this growing medium. Even as TikTok faces investigations from the Treasury Secretary and Chair of the Committee on Foreign Investment in the U.S.

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Event Email Marketing for Associations: 3 Essentials

Blue Sky eLearn

That’s why marketing is such a crucial step to the success of your association events. Promoting these special membership events is a multi-step process that could include written invitations, videos, and social media posts. Far and away one of the most effective channels for association event marketing is email.

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Video Marketing Strategy: How To Bring Your Brand To Life

CMA Solutions

And that’s the short answer about why video marketing is quickly becoming the norm for businesses. Your company is nothing more than the people who make it work from the C-suite to team members on the assembly lines and in the offices. Video marketing is a shot of adrenaline to any integrated digital marketing campaign.

Video 52
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How to Get More Patients Leads with Healthcare Marketing

CMA Solutions

In the evolving healthcare landscape, one tactic has become essential for healthcare providers and organizations to attract more patient leads: digital marketing. That’s because an increasing number of patients are now using the Internet and social media to address their healthcare needs.

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Six Social Media Trends Expected in 2016

Higher Logic

Social media continues to evolve, and if you want to leverage social media for your organization, you need to be aware of the current trends for 2016. Here’s a closer look at some of the top 2016 social media trends to watch throughout the year. Trend #1: Social Prospecting. Trend #2: Social Commerce.

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5 Video Content Strategies for Engaging Association Members

ISAE

5 Video Content Strategies for Engaging Association Members Since members are your association’s bottom line and main revenue source, it’s crucial to keep them continually engaged in your activities and offerings. Welcome Videos for New Members Joining a new association can feel overwhelming even for the most seasoned professionals.

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