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Association Brain Food: 11.10.23

Reid All About it

I usually work with association industry partners on blog posts, case studies, and other content marketing pieces , but am open to learning about other interesting projects outside that scope. Wes Kao shares solid advice for onboarding yourself when you join a new team. Please email me if you have a piece you’d like to discuss.

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To Survive a Crisis, Lean Into Trust—CEOs Share Pandemic Stories

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Nancy MacRae, MS, CEO of the Emergency Nurses Association and Kristine Hillmer, MBA, CAE, and President and CEO of the Wisconsin Restaurant Association , are leaders who guided their members through the rubble toward solid ground. Sharon Rice ,orgSource, Managing Director of Business Strategy, moderated this insightful conversation.

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Lessons Learned Living the Virtual Experiment

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More than a few of those executives were managing virtual teams. One bit of wisdom is that like most skills, managing a remote team is both easier and more complicated than we could have imagined. And, most importantly, we discovered new strategies for adaptation and problem solving. What are the lessons learned?

Wisconsin 100
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Resilience Rides the Waves of Disruption

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Be a Skeptic Resilience asks you to identify possibilities, but it also requires adopting flexible approaches to strategy and viewing your future projections with a dose of skepticism. The goal is to develop short, mid, and long-range strategies with flexibility baked into the design. CEOs must be role models for their teams.

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Are Associations Losing Their Members’ Trust?—The Leadership ColLAB Explores This Critical Question

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If your membership numbers are marching into the red, you and your team are probably focused on trying to identify the cause of the bleeding. Tear down walls (literally and figuratively)​ Embrace a continuous process​ The Erosion of Confidence Sharon Rice,orgSource Managing Director of Business Strategy, is our resident trend watcher.

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Association Brain Food Weekly: 3.12.21

Reid All About it

EST – WEC Grapevine: How We Did It – Digital Event Strategy & Considerations. Discover the strategy behind MPI’s design of the WEC Grapevine Digital Experience. Host: Wisconsin Society of Association Executives. Dive deeper into the foundational elements of digital marketing success. More info/register.

Nashville 370
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Association Brain Food Weekly: 3.5.21

Reid All About it

Achurch Consulting explains why it’s important to provide virtual watercooler moments to your remote team and suggests all kinds of ways to do it. Hear about the strategies and tools modern associations are using to supercharge member engagement. Derrick Johnson, DES, CMP, Director of Event Strategy, Talley Management Group.