Reid All About it

SEPTEMBER 15, 2023

Also worth your time The right marketing question—an intriguing way to approach a marketing campaign. Episodes are published Monday mornings in both audio and video format, available on YouTube, Spotify, Amazon Music, iHeart Radio, Apple Podcast, and Google Podcast (to name a few!). Location: Washington DC.

LMS 256

LMS Revenue Arlington Education 256

Reid All About it

NOVEMBER 27, 2020

If your board (or C-suite) hasn’t accepted the fact that your association must offer online education to your members and market, then you’ll want to read this post from WBT Systems. You might have seen this video of a man wrestling his puppy from an alligator’s jaws—without dropping his cigar! Washington Post ). every Monday.

Las Vegas 369

Las Vegas Virginia Content Washington 369

Higher Logic

MARCH 24, 2020

From marketing automation to customer experience to all things community, happy learning with Higher Logic! Thanks to the power of technology, you can watch on-demand videos covering everything from the basics to more advanced content. Higher Logic Videos & Social Media. Live Distance Learning Training. On-Demand eLearning.

Library 219

Library Products Video Course 219

Reid All About it

JUNE 4, 2021

Presenter: Sonali Nair, CMP, DES, Education Chair, MPI Experiential Designers and Marketers Advisory Board. This series of 15- to 20-minute videos cover hot topics and issues related to 501c organization management. All Video Is Not Created Equal: How to Inspire Your Community to Action with Video Content That Inspires.

Video 367

Video Innovation Content Technology 367

Vanguard Tech

AUGUST 8, 2013

This week’s announcement that Amazon.com founder Jeff Bezos is buying The Washington Post is big news here in the nation’s capital. Jeff Bezos’ purchase of The Washington Post shows there is a bright future for associations… if they heed the lessons and adapt. Mission and content are still critical. 19% of users age 30 to 49.

Washington 70

Washington United States Project Content 70

Reid All About it

FEBRUARY 21, 2020

Joe Williams, Content Marketing Institute ). We eat collards just about every week since they’re one of the best-looking vegetables at the farmers market during the cold season. Presenter: Josh Kashorek, Director of Marketing at Journity . Presenter: Josh Kashorek, Director of Marketing at Journity . I’m not surprised.

DC 221

DC Washington Content Education 221

Reid All About it

JANUARY 11, 2019

The weekly list of free educational events and resources for the association community… It’s time for Marketing General Incorporated’s (MGI) 11 th annual Membership Marketing Benchmarking Survey. Three ways content marketers can provide value to the sales team. Pam Didner, Content Marketing Institute ).

DC 275

DC Washington Learning Management System LMS 275

Reid All About it

OCTOBER 12, 2018

Harvard Business Review says, “Translators play a critical role in bridging the technical expertise of data engineers and data scientists with the operational expertise of marketing” and other front-line managers. How to explain content marketing to anyone. Content Marketing Institute ). Location: Washington DC.

DC 170

DC Las Vegas Washington Review 170

Reid All About it

DECEMBER 1, 2023

Episodes are published Monday mornings in both audio and video format, available on YouTube, Spotify, Amazon Music, iHeart Radio, Apple Podcast, and Google Podcast (to name a few!). 6 Event Trends for 2024 You Won’t Discover By Googling Event marketers, what do you do during the event “off-season,” the last two months of the year?

Arlington 266

Arlington Technology Strategy Los Angeles 266

Reid All About it

NOVEMBER 3, 2023

I usually work with association industry partners on blog posts, case studies, and other content marketing pieces , but am open to learning about other interesting projects outside that scope. Engagement marketing. Host: American Marketing Association Speaker: Emily Dick, Demand Generation Director, Cvent Wed 11/8 at 2 p.m.

Tools 272

Tools Strategy Revenue Technology 272

Reid All About it

OCTOBER 6, 2023

Although associations can offer opportunities for shared purpose and connections, they need to better understand this market segment and design a fresh value proposition for young professionals who want to engage in new ways. Content marketing. Location: Washington DC. Association deathwatch. More info/register. CMP credit.

Revenue 256

Revenue Certificate Tools Innovation 256

Reid All About it

JANUARY 31, 2020

The weekly list of free educational events and resources for the association community… Marketing General Inc.’s s (MGI) 2020 Membership Marketing Benchmarking Survey is open. Find out how to have a great content strategy in less than two minutes in this video from web strategist Ray van Hilst of Yoko Consulting.

Chicago 221

Chicago Massachusetts DC Washington 221

Reid All About it

JUNE 2, 2023

Anne Lamott If I could teach one marketing lesson. Listen up, my sales and marketing friends. WBT Systems says learning analytics can answer all kinds of questions about your education programs, including their market performance, effectiveness, and value to learners and your association. Don’t have a salesperson call them.

Technology 195

Technology Chicago Education System 195

Reid All About it

JUNE 2, 2017

As a writer and a learner, I love content hubs, and so does Imagination, a content marketing agency serving the association space. Hear about key performance metrics from the 2017 Association Email Marketing Benchmark Report on emails sent using marketing automation. – Association Analytics Network Meeting (Washington DC).

Raleigh 150

Raleigh Chicago DC Washington 150

Reid All About it

SEPTEMBER 28, 2018

The weekly list of free educational events and resources for the association community… We’re seeing “an influx of spending and a massive increase in content creation, but a lack of content marketing strategy,” says Jimmy Daly. Follow his advice for developing a content marketing strategy. Chapter Roundtable in Washington DC.

DC 170

DC Chicago Washington Video 170

Reid All About it

APRIL 28, 2023

WBT Systems explains what’s involved and what associations need to know about using a job analysis to design and market programs. Membership marketing has come a long way since I first started in associations. Episodes are published Monday mornings in both audio and video format on most podcast services. Member recruitment.

DC 205

DC Recruiting Recruitment Washington 205

Reid All About it

JANUARY 10, 2020

Mike Murray, Content Marketing Institute ). How to build a successful content marketing strategy from scratch. This series of 15-minute videos cover hot topics and issues related to 501c organization management. Meeting Your HR Needs in 2020 (Washington DC Idea Swap). Location: Washington DC. Wed 1/15 at 12 p.m.

LMS 243

LMS Software Chicago Washington 243

Reid All About it

SEPTEMBER 18, 2020

The weekly list of free educational events and resources for the association community… Association marketing. WBT Systems explains how to market your association’s credentialing programs in a crappy economy. Inclusive marketing. Marketers can do better, say Steve Pemberton and Ginny Engholm. More info/register.

Montana 350

Montana Certificate Conference Content 350

Reid All About it

JANUARY 24, 2020

Michael Brenner, Content Marketing Institute ). How HubSpot marketers stay creative under pressure. This series of 15-minute videos cover hot topics and issues related to 501c organization management. 10 Online Tools to Skyrocket Your Nonprofit’s Marketing in 2020. Presenter: Melissa Hugel, Marketing Manager, WorkCast.

Arlington 359

Arlington Social Media Content DC 359

Reid All About it

SEPTEMBER 29, 2023

Marketing to younger generations. If you’re trying to figure out how to market to Gen Z and millennials, Mercury Creative Group explains how to build an association brand that attracts and retains younger members. Why travel to a conference if most of the experience feels like an online meeting? More info/register. 1 CAE credit.

Revenue 272

Revenue Innovation Education Tools 272

Reid All About it

MARCH 17, 2023

But excellent content isn’t enough to gain market share. Devin Cleary, MeetingsNet ) How to eliminate content bottlenecks and keep your content marketing engine running. Jimmy Daly, Superpath ) Personas, even well-researched ones, are worthless for marketing. Content is a commodity, says WBT Systems. Chapter habits. to 5 p.m. –

Revenue 205

Revenue Certificate Committee Leadership 205

Reid All About it

JULY 7, 2023

Because “people will continue to crave true and honest connection with actual living and breathing people,” you should resolve to keep the human aspects of your marketing intact. Location: Washington DC. Make every effort to remain human in a world of AI , says David Meerman Scott. AI and event planning. More info/register. .

Tools 195

Tools Education Newsletter Chicago 195

Reid All About it

JULY 7, 2017

If you’re wondering how AI will change the way your organization interacts with members and customers, check out this panel discussion (video) or its recap about the future of AI and the customer experience. Find out what key elements are needed for an RFP for audio video. Location: Washington DC. What will become of them?

Washington 150

Washington DC Chicago LMS 150

Reid All About it

AUGUST 26, 2016

Tue 8/30 at 2 p.m.* – Don’t Just Make Video. Make Video That Works. Want to know how to make more compelling video content for your organization, where and when to invest in video, and get some tips for DIY studios and livestreaming? – Small Staff Association Brown Bag Lunch Group (Washington DC).

DC 150

DC Video Washington Analysis 150

Reid All About it

SEPTEMBER 22, 2017

And, if you find yourself judging others because of their politics, you need to watch this TED video too. Heed this advice from a content marketing agency that knows its stuff, RepCap, about the two things you need to run a great content marketing program. Location: Washington DC. Host: American Marketing Association.

North Carolina 222

North Carolina Arlington DC Washington 222

GlowGlobally

MAY 24, 2013

ASAE Panel from Deep Dive Emerging Market session held last week at ASAE’s International Conference in Washington DC: (left to right). Eryn Carter, Director, Global Markets, Million Dollar Round Table, Park Ridge, IL. Channels Market & Bus Planning MegaTrends & Research Member Services Membership'

Philadelphia 60

Philadelphia Marketing Video DC 60

Reid All About it

JANUARY 29, 2021

Monday (2/1) is the last day to participate in Marketing General Incorporated’s (MGI) 2021 Membership Marketing Benchmarking Survey. This Washington Post recipe broils the eggplant slices instead of frying them, and cuts back on the cheese too. Presenters: Erica Salm Rench, Director of Client and Market Success, Rasa.io.

Newsletter 370

Newsletter Education Recruiting Recruitment 370

Association Adviser

MAY 25, 2017

There were many great education sessions at ASAE’s 2017 Membership, Marketing & Communications (MM&C) Conference, held earlier this month in Washington, D.C. This year’s event focused on the challenges faced by association marketing professionals and provided tips, trends and programs to help move marketers forward.

Marketing 62

Marketing Guidelines millennials Washington 62

Reid All About it

SEPTEMBER 22, 2023

Episodes are published Monday mornings in both audio and video format, available on YouTube, Spotify, Amazon Music, iHeart Radio, Apple Podcast, and Google Podcast (to name a few!). Location: Washington DC. – Activate: The Marketing Event for Event Marketers Meet 1,000+ event marketers in the same boat.

LMS 266

LMS Revenue Education Strategy 266

Reid All About it

NOVEMBER 10, 2017

Although I highly enjoyed the future of learning and AI conversations, I loved loved loved Lisa Campo’s video: 5 Ways to Repel Millennials from Your Association. Mon 11/13 and Tue 11/14 – AMS Fest (Washington DC). Chapter Roundtable in Washington DC. Location: Washington DC. Location: Washington DC.

DC 150

DC Washington Tools Education 150

Reid All About it

MAY 26, 2023

Host: PCMA Speakers: Nick Borelli, Marketing Director, Zenus Matthias Clock, Marketing Director, RX Anh Nguyen, Founder, Spark Event Management Jen Santos, Founder & CEO, Smart Event Academy Howard Givner (moderator), SVP Knowledge & Innovation, PCMA | Founder, Event Leadership Institute Fri 6/2 at 1 p.m. 1 CMP credit.

Technology 195

Technology Education Arkansas Leadership 195

Reid All About it

OCTOBER 9, 2020

This series of 15-minute videos cover hot topics and issues related to 501c organization management. Marketing Your Association While Building Your Personal Brand in 2020 (Association Chat). Guest: Sherron Washington, M.A., marketing and communication professional. More info/register. Mon 10/12 at 1 p.m. More info. .

Utah 370

Utah LMS Conference Technology 370

Reid All About it

NOVEMBER 23, 2018

Companies are seeking a better ROI for their marketing dollars. As the population ages, new consumer opportunities and markets emerge. Marketing Land ). Crafting Exceptional Digital Experiences: Lessons Learned from Brewing Craft Beer (Washington DC Idea Swap). Location: Washington DC. Blue Avocado ). Grimes, Esq.,

DC 170

DC Video Washington Strategy 170

Reid All About it

FEBRUARY 14, 2020

This series of 15-minute videos cover hot topics and issues related to 501c organization management. Presenters: Sofia Leiva, Marketing Programs Manager, 3Play Media. Georgia McGoldrick, Product Marketing Specialist, 3Play Media. User-centric design isn’t a nice-to-have in today’s market. More info/register. Host: ASAE.

DC 243

DC Content Education Washington 243

Reid All About it

MAY 19, 2017

I enjoyed watching this short video of Warren Buffet and Bill Gates talking about time in an interview with Charlie Rose. Tue 5/23 at 12 p.m.* – Chapter Roundtable (Washington DC). Location: Washington DC. Host: ASAE Greater Washington / National Capital Community. Host: American Marketing Association. Host: ON24.

DC 150

DC Washington Chicago Tips 150

Reid All About it

JANUARY 22, 2021

This series of 15- to 20-minute videos cover hot topics and issues related to 501c organization management. Marketing Automation & Technology Systems Demo Day. Tasked with finding the right marketing technology systems for your organization? Guest: Paul Gannon, Thoughtcast Media Video Marketing. every Monday.

Innovation 370

Innovation Communications Education Strategy 370

Reid All About it

MAY 3, 2019

Learn about email marketing and automation, harnessing data to drive current and potential members’ participation in your community, and analyzing and acting on user behavior to deliver relevant, timely, personal content. Telling Your Story Through Blogs, Photos and Videos. More info/register. Host: The Next Steps LLC.

Tucson 262

Tucson Phoenix Products Tools 262