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DECEMBER 1, 2023

Member recruitment. To attract young members , you must recruit in ways that make sense to them. Episodes are published Monday mornings in both audio and video format, available on YouTube, Spotify, Amazon Music, iHeart Radio, Apple Podcast, and Google Podcast (to name a few!). 1 CAE credit. . 1 CAE credit. 1 CAE credit. .

Arlington 271

Arlington Technology Strategy Los Angeles 271

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JANUARY 29, 2021

Monday (2/1) is the last day to participate in Marketing General Incorporated’s (MGI) 2021 Membership Marketing Benchmarking Survey. Your voice—along with those of nearly 1,000 association leaders around the world—will help us all gain insights about what is working to recruit, engage and retain members during the pandemic.

Newsletter 370

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NOVEMBER 3, 2023

I usually work with association industry partners on blog posts, case studies, and other content marketing pieces , but am open to learning about other interesting projects outside that scope. Engagement marketing. Host: American Marketing Association Speaker: Emily Dick, Demand Generation Director, Cvent Wed 11/8 at 2 p.m.

Tools 276

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SEPTEMBER 15, 2023

Also worth your time The right marketing question—an intriguing way to approach a marketing campaign. Episodes are published Monday mornings in both audio and video format, available on YouTube, Spotify, Amazon Music, iHeart Radio, Apple Podcast, and Google Podcast (to name a few!). Location: Washington DC.

LMS 259

LMS Revenue Arlington Education 259

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JANUARY 11, 2019

The weekly list of free educational events and resources for the association community… It’s time for Marketing General Incorporated’s (MGI) 11 th annual Membership Marketing Benchmarking Survey. Three ways content marketers can provide value to the sales team. Pam Didner, Content Marketing Institute ).

DC 276

DC Washington Learning Management System LMS 276

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JUNE 2, 2023

Anne Lamott If I could teach one marketing lesson. Listen up, my sales and marketing friends. WBT Systems says learning analytics can answer all kinds of questions about your education programs, including their market performance, effectiveness, and value to learners and your association. Don’t have a salesperson call them.

Technology 195

Technology Chicago Education System 195

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FEBRUARY 21, 2020

Joe Williams, Content Marketing Institute ). We eat collards just about every week since they’re one of the best-looking vegetables at the farmers market during the cold season. Presenter: Josh Kashorek, Director of Marketing at Journity . Presenter: Josh Kashorek, Director of Marketing at Journity . I’m not surprised.

DC 221

DC Washington Content Education 221

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OCTOBER 9, 2020

The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions. This series of 15-minute videos cover hot topics and issues related to 501c organization management. Marketing Your Association While Building Your Personal Brand in 2020 (Association Chat). More info/register.

Utah 370

Utah LMS Conference Technology 370

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OCTOBER 6, 2023

Another take on the young professional recruitment challenge comes from James Young of Product Community. Although associations can offer opportunities for shared purpose and connections, they need to better understand this market segment and design a fresh value proposition for young professionals who want to engage in new ways.

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Revenue Certificate Tools Innovation 259

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SEPTEMBER 18, 2020

The weekly list of free educational events and resources for the association community… Association marketing. WBT Systems explains how to market your association’s credentialing programs in a crappy economy. Inclusive marketing. Marketers can do better, say Steve Pemberton and Ginny Engholm. More info/register.

Montana 351

Montana Certificate Conference Content 351

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OCTOBER 12, 2018

Harvard Business Review says, “Translators play a critical role in bridging the technical expertise of data engineers and data scientists with the operational expertise of marketing” and other front-line managers. How to explain content marketing to anyone. Content Marketing Institute ). Location: Washington DC.

DC 170

DC Las Vegas Washington Review 170

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JANUARY 22, 2021

WBT Systems suggests putting on your behavioral scientist hat if you want to recruit and engage volunteers while virtual fatigue is running rampant. The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions. Marketing Automation & Technology Systems Demo Day. Sponsorships.

Innovation 370

Innovation Communications Education Strategy 370

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JANUARY 10, 2020

Mike Murray, Content Marketing Institute ). How to build a successful content marketing strategy from scratch. This series of 15-minute videos cover hot topics and issues related to 501c organization management. Meeting Your HR Needs in 2020 (Washington DC Idea Swap). Location: Washington DC. Wed 1/15 at 12 p.m.

LMS 243

LMS Software Chicago Washington 243

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JUNE 2, 2017

As a writer and a learner, I love content hubs, and so does Imagination, a content marketing agency serving the association space. Hear about key performance metrics from the 2017 Association Email Marketing Benchmark Report on emails sent using marketing automation. – Association Analytics Network Meeting (Washington DC).

Raleigh 150

Raleigh Chicago DC Washington 150

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NOVEMBER 20, 2020

The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions. This series of 15- to 20-minute videos cover hot topics and issues related to 501c organization management. The ROI of Words: How to Write Website Copy That Will Drive Member Renewal and Recruitment. More info/register.

Certificate 370

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NOVEMBER 13, 2020

This study investigates more than 60 factors influencing members across six domains, including economic, technology and market psychology. MemberSuite explains the benefits for associations and employers as well as tips for planning, marketing and producing the event. The future of work. Virtual exhibitors/sponsors. More info/register.

Recruiting 370

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NOVEMBER 24, 2017

Tue 11/28 at 12 p.m.* – Using Video to Grow Your Marketing & Sales Funnel (Columbia MD Idea Swap). Hear about practical steps every organization can take to support marketing efforts with video. Host: ASAE Greater Washington / National Capital Community. Artificial Intelligence for Marketing: Getting Started.

Chicago 150

Chicago Recruiting Recruitment Video 150

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SEPTEMBER 29, 2023

They describe the seven steps of starting a successful association mentoring program from pre-evaluation and research to planning, design, recruitment, matching, training, support, and evaluation. Marketing to younger generations. Association benchmarks. Why travel to a conference if most of the experience feels like an online meeting?

Revenue 276

Revenue Innovation Education Tools 276

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SEPTEMBER 4, 2020

Washington Post ). Looking for job advice from an executive recruiter? KiKi L’Italien, Video Image Expert, founder, Amplified Growth, and senior consultant, Tecker International, LLC. KiKi L’Italien, Video Image Expert, founder, Amplified Growth, and senior consultant, Tecker International, LLC. Atlasphere ).

Montana 322

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JANUARY 15, 2021

The Gold Circle Awards recognize excellence in marketing, membership and communications efforts across 15 different categories, and highlight the important role these campaigns have in moving associations forward. Kim Moutsos, Content Marketing Institute ). Kelli Kopec, Product Marketing Manager at Cvent. More info/register.

Innovation 359

Innovation Las Vegas Communications Education 359

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JANUARY 21, 2022

Please participate in MGI’s 14 th annual Membership Marketing Benchmarking Survey , our industry’s most comprehensive and valuable study on membership marketing. Marketing, membership and communications awards. Gold Circle Awards recognize excellence in marketing, membership, and communications in 15 categories.

Survey 195

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Associations Now

JANUARY 17, 2020

Lego, the world’s largest and most profitable toymaker, is zeroing in on a growing demographic: stressed-out adults,” writes Abha Bhattarai in The Washington Post. Only 30% of job seekers mention volunteer experience on their résumés even though 82% of surveyed recruiters prefer applicants involved in volunteerism. Other Links of Note.

Washington 90

Washington Recruiting Recruitment Content 90

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NOVEMBER 10, 2017

Although I highly enjoyed the future of learning and AI conversations, I loved loved loved Lisa Campo’s video: 5 Ways to Repel Millennials from Your Association. Mon 11/13 and Tue 11/14 – AMS Fest (Washington DC). Chapter Roundtable in Washington DC. Location: Washington DC. Location: Washington DC.

DC 150

DC Washington Tools Education 150

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MARCH 10, 2023

WBT Systems explains how you can use ChatGPT to manage and market your association’s education programs. Content marketing. B2B marketers overwhelmingly believe content marketing produces the leads with the highest ROI , says Marketing Charts. You need a content marketing ecosystem to support them.

Committee 195

Committee Education Software Technology 195

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DECEMBER 3, 2021

12 more days until I see many of you at ASAE TEC in Washington DC! Kat Sullivan, Marketing Solved ). This series of 15- to 20-minute videos covers hot topics and issues related to 501c organization management. Donna Sanford (moderator), Vice President, Sales & Marketing, Ascend Media. Let the countdown begin!

Revenue 195

Revenue Technology Innovation Social Media 195

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DECEMBER 10, 2021

Recruitment & Retention: How to Overcome the Great Resignation. Get a deep dive into what skills to look for in the talent search process to yield the best results and produce an effective recruitment effort. This series of 15- to 20-minute videos covers hot topics and issues related to 501c organization management.

Chicago 195

Chicago Social Media Education Recruiting 195

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JULY 17, 2020

They’re providing individual sponsor coaching via email and video chat, and plan to discuss what went well (and what didn’t) with sponsors after the event. Quick hits before we get to the list of this week’s free education: Challenges and opportunities with membership recruitment for trade associations. Allen, Washington Post ).

Montana 341

Montana Revenue Strategy Conference 341

AssociationChat

APRIL 10, 2020

WASHINGTON — ASAE announces the winners of the 2020 Gold Circle Awards competition, which denotes excellence, innovation, and achievement in association/nonprofit marketing, membership, and communications programs. Convention/Meetings Marketing Campaign. Insured Retirement Institute; IRI Annual Conference Marketing Campaign.

Newsletter 52

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JUNE 9, 2023

Mercury Creative Group explains why you should have an ideal buyer in mind when crafting marketing content. Event marketing. She says it’s time to retire outdated and insider event marketing jargon. Episodes are published Monday mornings in both audio and video format on most podcast services. Audience personas.

Revenue 206

Revenue Content Chicago Leadership 206

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MARCH 11, 2022

This series of 15- to 20-minute videos covers hot topics and issues related to 501c organization management. Your marketing team constantly talks about the buyer’s journey. Presenters: Maneesha Manges, Director of Services, and Aimee Pagano, Senior Digital Marketing Advisor, HighRoad Solution. Host: Content Marketing Institute.

LMS 195

LMS Revenue Los Angeles Newsletter 195

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JANUARY 14, 2022

Volunteer recruitment. Why do some associations have a tough time recruiting volunteers and others don’t? This series of 15- to 20-minute videos covers hot topics and issues related to 501c organization management. Combating Burnout: How Marketing Teams Are Burning Bright. Your marketing team could be at risk.

Team 195

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FEBRUARY 17, 2017

Top Trends in Experiential Marketing for 2017. Find out how to identify and select easy-to-use tools that can help with event planning, content management, analytics, website management, marketing, scheduling and more. Washington DC). Location: Washington, DC. Location: Reston VA. More info/register. Host: Billhighway.

Charlotte 150

Charlotte DC Washington Newsletter 150

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FEBRUARY 17, 2017

Top Trends in Experiential Marketing for 2017. Find out how to identify and select easy-to-use tools that can help with event planning, content management, analytics, website management, marketing, scheduling and more. Washington DC). Location: Washington, DC. Location: Reston VA. More info/register. Host: Billhighway.

Charlotte 150

Charlotte DC Washington Newsletter 150

Associations Now

MAY 21, 2015

And in today’s evolving communications and marketing environment, it’s important to find someone who has the right skills to take your associations to the next level. Sales: While the word “sales” makes some cringe, it is important to realize that all aspects of marketing and communications require the ability to influence and persuade.

Communications 40

Communications Marketing Recruiting Recruitment 40

Associations Now

MAY 28, 2019

And, in analyzing the decision to join, User Experience (UX) Director Mike Steckel of Mighty Citizen, a branding, marketing, and digital communications firm, says it’s often a combination of head and heart appeals that’s most effective for prospects. A homepage requires strong call-to-action text that gets recruits and members excited.

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APRIL 23, 2021

Please read this Twitter thread from Irving Washington, CEO of the Online News Association, about burnout, especially if you’re a staff or volunteer leader. Sherry Budziak, founder and CEO of.orgSource, explains the difference between content strategy and content marketing—and how they relate—and suggests how to get started.

Revenue 370

Revenue Strategy Content Education 370

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JULY 24, 2020

Associations have a role to play in the training, credentialing and lifelong learning market, but few have taken advantage of those opportunities. Wen, Washington Post ). This series of 15-minute videos cover hot topics and issues related to 501c organization management. For many of us, the answer is a resounding “Yes.”

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