Higher Logic

MARCH 19, 2019

By investing in quality digital advertising space, making engagement growth a priority, promoting your space, and striking a good advertising balance, you can increase exposure for your own initiatives or bring in more outside sponsorship, all leading to additional non-dues revenue. You ready for those four tips?

Revenue 191

Revenue Tips Massachusetts Newsletter 191

Reid All About it

FEBRUARY 9, 2024

Hear about the potential benefits and challenges of such a transformation, from increased reach and engagement to new revenue streams, while learning how to navigate potential obstacles. Discover how to leverage email newsletter marketing to captivate your members with the latest industry insights and trends.

Newsletter 266

Newsletter Certificate Denver Case Study 266

Higher Logic

MAY 29, 2020

While the way you align your proposed member community with your executives’ goals will vary by association, five of the most common priorities you might find in the strategic plan include new member acquisition, member engagement and retention, non-dues revenue growth, advocacy and legislation, and maintaining relevance.

Social Media 254

Social Media Tools Member Engagement Revenue 254

Blue Sky eLearn

FEBRUARY 4, 2020

For your association’s member businesses, this may mean mastering new emerging technologies in your industry or even hitting specific success metrics within their own internal processes. However, whether increasing non-dues revenue or new member recruitment, it’s just as important that your organization follows through with these goals.

Organization 270

Organization LMS Software Social Media 270

.orgCommunity

NOVEMBER 29, 0002

Most of us are routinely posting member information, pictures, stories and video to social media. What was once thought of as a best practice should now be considered a non-starter for associations eager to keep members. Or maybe you are seeing your members participate in forums on Facebook. It used to be so easy.

Social Media 40

Social Media Content Video Revenue 40

Reid All About it

APRIL 26, 2024

Mariana Fernandes at Animalz shares her team’s favorite content marketing blogs, newsletters and podcasts. See how your association’s performance compares to your peers, and get ideas for measuring your own data and improving your email, community, and member engagement strategies. Content marketing. 1 CAE credit.

Content 222

Content Survey Education Strategy 222

Protech

JUNE 11, 2020

To help get your online career center off and running, here are a few pieces of advice association managers can immediately implement to engage with and serve members, all while growing non-dues revenue. . Leverage Systems to Grow Non-Dues Revenue . Associations are always looking for better ways to serve members.

Revenue 83

Revenue Tips Social Media Communications 83

Fonteva

DECEMBER 19, 2019

Whether your association is made up of professionals in the same field or alumni who went to the same university, member engagement should always be one of your top priorities. Engagement secures your association’s relevance and fuels healthy member retention. Why is member engagement important?

Member Engagement 59

Member Engagement Strategy LMS Class 59

EventMobi: Association Events

SEPTEMBER 21, 2023

Acquiring new members comes with upfront costs, especially those tied to marketing. Implementing even the most basic member retention strategies will not only save you money, it’ll help you increase revenue over time! Use multiple streams of communication (email, social media, paper mail, etc.),

Strategy 130

Strategy Software Social Media Discount 130

Association Adviser

NOVEMBER 13, 2018

Download a recording of “A Balanced Approach to Member Engagement” here. Article formats like Top 5 or Top 10 lists are popular social media posts that give readers easy-to-absorb information and help them digest important information you want them to see even if they’re on the go. Have additional questions?

Member Engagement 60

Member Engagement Survey Social Media Communications 60

Aaron Wolowiec

OCTOBER 18, 2016

At the same time, nearly 80 percent of associations said their members ignore their communications – up from 59 percent in 2015. Also of note: More than half of respondents recognize a serious or significant problem with the lack of revenue generated from their communication vehicles.

Communications 223

Communications Survey Social Media Revenue 223

Freestone

MARCH 7, 2024

Introduction Are you looking for strategies to boost member engagement in your professional development program? A Professional Development Day is an innovative way to keep members engaged with your learning program. Try making your association’s Professional Development Day free to members.

How To 75

How To Course Tips Education 75

Reid All About it

SEPTEMBER 15, 2023

The weekly list of free educational events and resources for the association community… Must-read newsletters. I was happy to see Association Brain Food in Lead Marvel’s list of eight must-read newsletters for association professionals. Curated reading lists are the best, right? So, let’s move on to the rest of your weekend reading.

LMS 256

LMS Revenue Arlington Education 256

Association Adviser

MAY 23, 2018

To my association family: Generating non-dues revenue (NDR) and increasing those figures year over year for associations is a key responsibility of being a Senior Group Publisher (that’s me!) Each association is unique in their goals, needs, communication platforms, members and legislative functions. at Naylor Association Solutions.

Revenue 69

Revenue Survey Communications Newsletter 69

Freestone

MARCH 4, 2024

An association marketing strategy can help you attract new learners, retain current members, drive non-dues revenue, and strengthen your brand recognition within your industry. Leverage your website, social media, marketing materials, and more to demonstrate the benefits of your continuing education program.

Strategy 52

Strategy Marketing How To LMS 52

Higher Logic

JUNE 6, 2019

Could the same concept apply to building a community for your customers or members on social media? Social media is an important part of any organizational strategy. You have more engagement with your customers/members. Trying to build a community on social media isn’t easy. We think so.

Tips 136

Tips Social Media Revenue Content 136

Association Adviser

MAY 20, 2014

It shows all too clearly that social media is still considered a broadcast medium by many associations. Too many associations still treat social media as a one-way broadcast medium and are missing great engagement and intelligence-gathering opportunities from members. percent agree); member recruitment (10.8

Social Media 60

Social Media Communications Content Strategy 60

Reid All About it

JULY 30, 2021

Non-dues revenue. 55 days from now, you could be in Nashville hanging around with people whose associations are rolling in non-dues revenue and people who want to emulate their success. Why niche communities are the future of social media marketing—associations should have an advantage here. The countdown is on!

Newsletter 195

Newsletter Certificate Technology Strategy 195

Blue Sky eLearn

SEPTEMBER 12, 2018

While no membership programs actively neglect their engagement techniques, it can still be incredibly easy to forget about the foundation of your success: member engagement. Ambitious new goals or projects can sometimes overshadow the importance of continual engagement work. Q&A Sessions. Thank-You Events.

Content 173

Content Member Engagement Tools Strategy 173

Reid All About it

JULY 7, 2023

15 Ways To Take Your Email Newsletter To The Next Level: Marketing Artificial Intelligence in Action Learn how to use email newsletter marketing to engage your members about current topics and industry trends. Hear about newsletter best practices to increase engagement and curate outside content. CAE credit.

Tools 195

Tools Education Newsletter Chicago 195

Aaron Wolowiec

OCTOBER 18, 2016

At the same time, nearly 80 percent of associations said their members ignore their communications – up from 59 percent in 2015. Also of note: More than half of respondents recognize a serious or significant problem with the lack of revenue generated from their communication vehicles.

Communications 100

Communications Survey Social Media Revenue 100

GrowthZone

DECEMBER 20, 2022

We hope you enjoy (and can relate to) hearing from our customers and how they are reaping the benefits of using GrowthZone’s software solutions to grow member value, increase productivity, and boost revenue. We asked users to explain how using GrowthZone software has benefited their association and/or members.

Software 78

Software Member Engagement Process Committee 78

MemberClicks

APRIL 28, 2022

Here, we’ll cover how to: Reevaluate the journey for young members Provide chances for career development Connect young members to one another Meet young members where they are Encourage young members to be leaders Create a compelling job board Create fun, informal events Highlight a young member in your newsletter Solicit input from new members.

Tips 98

Tips millennials Newsletter Recruiting 98

Association Adviser

JANUARY 18, 2019

This thinking in silos results in a series of satisfactory solutions that miss an opportunity for your association to provide a richer membership experience while enhancing your potential member value proposition. You’re likely promoting your content on your website and on social media to generate interest and increase your reach.

Newsletter 61

Newsletter Directory Learning Management System Social Media 61

GrowthZone

SEPTEMBER 14, 2022

Associations have members. Why do members engage with an organization? Competition for members is fierce and meeting the demands of this young demographic is critical to survival. It’s a o ne-page pdf that associations can share on social media, post on websites, include with emails, or feature in member newsletters.

Recruiting 78

Recruiting Recruitment Social Media millennials 78

Higher Logic

APRIL 25, 2019

A mobile event app provides a great opportunity to promote sponsors and boost the visibility of exhibitors, keeping your attendees informed and engaged every step of the way. Why you should pay attention: Mobile event apps can help you generate additional revenue through sponsored ad space and push notifications.

Massachusetts 226

Massachusetts Newsletter Social Media Conference 226

MemberClicks

FEBRUARY 15, 2023

Shout-out members on your social media. You have members achieving amazing things all the time, whether they’re receiving a promotion in their field or earning continuing education certificates. A simple way to do this is to use your social media pages like Instagram, Facebook, and Twitter to highlight these members.

Social Media 52

Social Media Newsletter Software Discount 52

MemberClicks

OCTOBER 10, 2023

But membership programs are one of the best ways for nonprofits to create reliable revenue streams—and stronger relationships with their supporters. In these programs, nonprofits provide members with incentives or benefits in exchange for donations and financial support. How do you build a successful nonprofit membership program?

Software 52

Software Membership Management Newsletter Revenue 52

Association Adviser

OCTOBER 13, 2016

More than half (54 percent) of the executives who took part in our annual association communication benchmarking study felt their organization’s inability to generate non-dues-revenue (NDR) was a serious or significant challenge — up substantially from 2015. Percent of Associations agreeing that NDR is a serious challenge: 2016. ** 54%.

Revenue 60

Revenue St. Louis Price Cost 60

MemberClicks

FEBRUARY 9, 2023

Social media scheduling platform There are almost 4 billion people on social media , so it only makes sense to distribute information about your membership benefits on social. Use a social media schedule platform to build your following, connect with prospective new members, and promote events and webinars.

Marketing 98

Marketing Strategy Tips Email Marketing 98

YourMembership

FEBRUARY 27, 2014

Some associations are losing market penetration within their industry when looking at the percentage of potential members versus the number actual members. The side effects of this change are: A loss of traditional revenue generated by membership dues. Social media/community.

Case Study 150

Case Study Arizona Social Media Revenue 150

Association Adviser

NOVEMBER 14, 2013

Association CEO Nails Critical Member Engagement Question. How to Keep Your Non-Dues Revenue Going. Does your association have a magazine, newsletter, directory or website in need of revival? Engage your members with an exciting and informative publication produced by the publishing experts at Naylor, LLC.

Directory 60

Directory California Social Media Newsletter 60

MemberClicks

DECEMBER 19, 2023

Members pay a fee for bulk discounts on products or services or for benefits like free shipping. Member Area Feature : For creating members-only content within websites. Engagement Tools : Online classes, newsletters, and group workshops. Content Management : Supports various media types.

Directory 52

Directory Discount Software Tools 52

Reid All About it

APRIL 12, 2019

Read his BBC Future article through the lens of association strategic planning, and then ask yourself, what do we owe future members? Here’s a little piece I did on microvolunteering —one of my longtime soapbox topics—for my state association’s newsletter. Unlocking Revenue by Driving Learner Engagement. Host: Hubb.

LMS 276

LMS Pennsylvania Innovation Education 276

Disciple Media

DECEMBER 18, 2023

In these communities, members engage in discussions, collaborative projects, and knowledge exchange, fostering a sense of belonging and mutual support. For example, by the end of a digital marketing course, learners might be expected to develop and present a comprehensive social media strategy.

Course 36

Course Case Study Social Media Project 36

YourMembership

DECEMBER 11, 2014

In the presentation he shared how associations can co-exist with the giant job board aggregators like Indeed, Monster and LinkedIn and find success in helping members and prospects connect with employers, all while driving non-dues revenue for their organization. As members of your organization, you have unparalleled access to them.

New York City 150

New York City New York Newsletter Social Media 150

MemberClicks

OCTOBER 25, 2022

It helps you: Make decisions about where to invest your time and budget Understand your members more Can help you personalize your communications Predict revenue and goal opportunities. and even lost opportunities for revenue. For example, open rates on member emails. What is a “good” or “bad” open rate?

Software 52

Software Process Communications Newsletter 52