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Top technology trends to help your association personalize the member experience

Nimble AMS

Today, associations are even more focused on increasing value and providing great experiences to attract and retain members. According to Community Brands research, enhancing the member experience is the top area of focus, and providing personalized experience remains the biggest area associations plan to invest in.

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Three Data-Informed Strategies for Better Member Engagement

Association Analytics

Most associations don’t have an easy way to measure member engagement across all their different systems and touch points. And even when measured, it can be tricky to know how to use engagement scores to improve member experience and operational results.

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Introducing SocialLink mobile app to transform your member experience.

YourMembership

It’s the association industry’s first online community and social mobile app built into an association management software. Your association membership is boosted by your members seeking credibility, professional development, competitive advantages and ways to give back.

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Personalize the Member Experience, Increase Retention

YourMembership

Corporate + Social. Add-On Products. I’ve written about personalizing the member experience for years now but Chris Brogan reminded me in his weekly newsletter just how far personalization can go. Social Media and Business Trends. Member Engagement + Retention. Associations. Chambers + EDCs.

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Association Brain Food: 4.19.24

Reid All About it

James Young of Product Community describes a twist on mentoring. Bulletin describes how member apps help improve member engagement by providing centralized communication channels for members. And, unlike social media channels, your association controls the app. Congratulations, Dean! Co-mentors. CAE credit.

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Association Brain Food: 4.26.24

Reid All About it

Two-thirds of associations plan to develop new products/services, yet only one-third plan to hire more staff. I’m happy to feature it as long as it’s not too product-centric. Host: American Marketing Association Speaker: Kunwar Singh, Product Marketing Manager, Sprinklr Tue 4/30 at 2 p.m. But a few data points trouble me.

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Gen Z 101: Five facts to attract more members to your association

Nimble AMS

To help you build your understanding of Generation Z, here are five vital facts about your members born between 1997 and 2012 : Gen Z has clear social media preferences. Sure, you’ve heard of TikTok, but does your association use the massively popular social media platform? What about YouTube or Instagram?