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24 Top Association Member Engagement Strategies to Rock Retention

EventMobi: Association Events

According to the 2022 Membership Marketing Benchmarking Report , 52% of associations believe a lack of engagement is the top reason members don’t renew. According to the ASAE Foundation’s Association Operating Ratio Report , membership dues make up 45.4% The solution? Implementing proactive member engagement strategies!

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5 Gen Z Values Associations Need to Know

Membersuite

This post and the previous one share what I’ve learned from many research reports about Gen Z values and how your association can appeal to them. #1: They’re done with the social media performances of selfie-obsessed, show-off Millennials in their feeds. The focus here is on young Gen Z adults, 18 to 25 years old.

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Pay attention to what matters most

Aaron Wolowiec

According to a recent report by Abila , what members want from associations vs. what associations think members want don’t always align. For example, millennials just starting their careers often turn to associations for job opportunities and career advice. Perhaps surprising, however, was social media’s influence.

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2015 Favorite Community Reads

Higher Logic

The 2015 State of Community Management Report , The Community Roundtable. This report is definitely one that every community manager should read; it gives an excellent snapshot of how the industry currently stands. That’s why we’d highly recommend taking a look at it and checking other resources they highlight in this report.

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Improve Intergenerational Communication: 3 Tips to Attract & Retain Younger Members

Higher Logic

Tech is still booming with a competitive edge, people are living longer, and younger emerging generations like Millennials and Gen Z’ers will continue to shake up the workplace (and your member base). And not just because, like, you assume all young folks love wasting away on social media ).

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Building Buy-In for an Online Community at Your Association

Higher Logic

Online engagement tools open up a new world of advertising space and give you a new way to attract sponsors with compelling and diverse offers around events, community ad space, and member newsletters and mailings. Objection 2: Social Media. Example: “It would be much easier to create a social media group.

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Keeping Email in the Mix: Association Marketing and Young Professionals

Association Briefings

Although both are defined as digital-first generations, there’s still very distinct ways to digitally market to millennials and Gen Z - particularly as it relates to email. Anyone born between 1981 and 1996 is considered a millennial. By the Numbers So, what do the numbers tell us about email use among millennials and Gen Z?