Reid All About it

OCTOBER 27, 2023

Trying to figure out how to market more effectively to Gen Z and millennials? She also shares the story of another association that partnered with an outside expert to fill in a service (and revenue) gap. Perhaps a concept like this could serve as a low-admin alternative to chapters? Marketing to younger generations. Value proposition.

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LMS North Carolina Recruiting Recruitment 256

MemberClicks

APRIL 28, 2022

Recruiting new members and keeping them engaged is a crucial activity for all associations. And while it’s a challenge to engage any of your member base, engaging young members can feel particularly daunting—particularly younger Millennials and Gen Z. Need more help recruiting new young members? Host fun and casual events.

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Tips millennials Newsletter Recruiting 98

.orgCommunity

JUNE 18, 2019

Generation Z and young Millennials are different. However, they will join and participate if they believe the ROI you offer is worth the short-term sacrifice to their budget—and you design and market programs that meet the education expectations of Millennials and Gen Z. The 4 Education Expectations of Millennials and Gen Z.

millennials 40

millennials Education How To Social Media 40

Associations Now

JANUARY 7, 2020

In a GrowthZone survey , association professionals ranked member engagement as the top challenge of 2019, higher than recruitment and retention or challenges with communicating member value, attracting young members, or funding. Social media diversification. How might you use TikTok to engage members? Sponsored content.

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Member Engagement Social Media Revenue millennials 78

Reid All About it

FEBRUARY 23, 2024

Professionals for Association Revenue talked to Michelle Brien of Matchbox about the difference between virtual events and digital initiatives. Unlike social media platforms, a mobile app is controlled by your association and serves as a tangible reminder of the value of membership. Gen Z and millennial marketing.

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DC Washington Member Engagement Innovation 261

Association Briefings

MAY 6, 2021

Although both are defined as digital-first generations, there’s still very distinct ways to digitally market to millennials and Gen Z - particularly as it relates to email. Now, add engagement and revenue to the mix, while attempting to keep an annual tradeshow afloat in a hybrid world of in-person and virtual events.

Marketing 52

Marketing millennials Email Marketing Social Media 52

Association Success

OCTOBER 26, 2020

By 2025, Millennials will account for 75 percent of the American workforce. These organizations are failing to build a pipeline; they lack a dedicated campaign to appeal to and engage, Millennials and GenZ members. Tip: Don’t relegate younger members to social media. Allow them to have a voice right away.

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millennials Recruiting Recruitment Committee 78

YourMembership

FEBRUARY 27, 2014

The side effects of this change are: A loss of traditional revenue generated by membership dues. Younger members, especially millennials, have experienced technology as a key component of their entire education experiences, have expectations that will put pressure on associations not investing in current technology.

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Case Study Arizona Social Media Revenue 150

CMA Solutions

NOVEMBER 17, 2022

Want those social media posts to pop? Social Media Marketing 2023: Keep It Real Generally speaking, people do business with people and brands that they like. This sentiment is quite evident on social media channels, where people are keeping it real and, sometimes raw online, namely visual hubs like TikTok and BeReal.

Marketing 52

Marketing How To Social Media New Jersey 52

Associations Now

SEPTEMBER 10, 2014

I’m just going to let the following numbers from an association member-recruitment campaign speak for themselves: Total cost for recruitment campaign: $25,000. Total revenue: $465,255. But Mook says it shows associations shouldn’t ignore external social media. New members enrolled: 1,899.

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Recruiting Recruitment Social Media millennials 40

YourMembership

APRIL 14, 2015

Member recruitment, new revenue growth, generational shifts, technology demands, and the need to transform their organizations into “On Demand” service providers to meet the growing demands of their members – some or all of these make up the business climate associations must compete and succeed in today.

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millennials Course Recruiting Recruitment 150

Reid All About it

DECEMBER 8, 2023

Another advantage of an app: it’s a centralized communication channel to your members, unlike social media platforms your association doesn’t own. Marketing to Gen Z and millennials. Host: Impexium MC: Donna Gandt, Chief Revenue Officer, Impexium & Billhighway Tue 12/12 at 10:30 a.m. – Member app. Member retention.

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Strategy Video Technology Innovation 272

Reid All About it

NOVEMBER 11, 2016

Kelly Treadway, marketing and social media strategist, EventCurious. Learn how to evaluate your program for volunteer engagement, determine how best to deploy volunteers, create a communication plan, and screen and train volunteers to be an important part of your volunteer recruiting, retention and recognition plans.

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Handbook Washington eBook DC 237

.orgCommunity

FEBRUARY 25, 2019

What are your current revenue and sales priorities? Do you need to: Recruit new members to broaden your base. Don’t forget social media. Enthusiastic Millennials seeking hands-on experiences, busy mid-career moms and dads with little time to spare and seasoned professionals nearing retirement may all be represented.

Marketing 68

Marketing Case Study eBook Social Media 68

Association Adviser

FEBRUARY 7, 2018

Three Essential Ways to Promote Your Campaign with Social Media, advice from John Haydon, Chief Heretic and Pyrotechnician, Inbound Zombie, Inc. Attracting Millennial/Young Professional Supporters. Just about every association we know of is struggling to recruit younger members. Bonus tip: use Facebook ads.

Social Media 71

Social Media Recruiting Recruitment Software 71

Association Adviser

JUNE 24, 2016

Canada, Australia and India in 2015 to get their take about three key areas of mentoring and career development: Member recruitment challenges. Finally, survey respondents suggested that millennials are hesitant to align themselves with those they believe to be in an older, out-of-touch demographic. Senior Manager (Canada).

millennials 61

millennials Survey Cost Social Media 61

Association Adviser

FEBRUARY 7, 2018

Three Essential Ways to Promote Your Campaign with Social Media, advice from John Haydon, Chief Heretic and Pyrotechnician, Inbound Zombie, Inc. Attracting Millennial/Young Professional Supporters. Just about every association we know of is struggling to recruit younger members. Bonus tip: use Facebook ads.

Social Media 62

Social Media Recruiting Recruitment Software 62

Reid All About it

NOVEMBER 10, 2017

Although I highly enjoyed the future of learning and AI conversations, I loved loved loved Lisa Campo’s video: 5 Ways to Repel Millennials from Your Association. I took some time off on Tuesday to attend a few sessions of SURGE 2017, a virtual summit for the association community. 1 CAE credit. Location: Washington DC. More info/register.

DC 150

DC Washington Tools Education 150

Association Adviser

APRIL 16, 2013

The new world order has to do with shifting demographics (baby boomers approaching retirement and Gen X and the Millennials rising); different modes of communications (virtual and social media); and an elemental change in what people value. The associations that don’t adapt are simply dinosaurs and not long for this world.

New York 60

New York millennials Analysis Revenue 60

SCD Group

DECEMBER 30, 2012

Part 1: Framing the Pricing Picture: Revenue, Risk and Registration: The first article in the series examines issues related to managing financial risk. I’m guessing only when you’re clicking a link in an email or in social media.). These articles might help you through boring holiday football games! Slideshows and PowerPoint.

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Discount Social Media Video Price 40

Association Adviser

MAY 14, 2013

” Thanks to social media, 4G, iProducts, broadband, wireless, the cloud, Big Data, Skype and apps, we’re now more connected than ever. ” Marcus Underwood, Naylor’s vice president of online media, said video content is now easier than ever to create. Millennials respond differently. Technology cuts both ways.

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Technology Video Social Media Georgia 60

Reid All About it

MARCH 16, 2018

How does your content fit into your digital strategy and translate across your digital assets—website, mobile apps and social media? How does your content fit into your digital strategy and translate across your digital assets—website, mobile apps and social media? What is the perfect mix of web and mobile offerings?

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eBook Social Media DC Content 46

Reid All About it

OCTOBER 7, 2022

Don’t assume the membership recruitment, engagement, and retention practices that worked pre-pandemic will continue to work as well now. On the Event Garde blog, Tracy Koenig-Poches suggests you design instructor-led learning experiences with the millennial in mind , which will also satisfy the older learner too. 1 CAE credit.

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Blended Learning Education Video Conference 41

Reid All About it

NOVEMBER 1, 2019

Like many things millennials “killed,” the dinner party has simply adapted for the post-recession era. Recruiting Members at Trade Shows and Other Events. Host: National Institute for Social Media. Presenter: Jennifer Radke, SMS, CEO, National Institute for Social Media. (Caroline Forsey, HubSpot ).

Washington 34

Washington Social Media Content Texas 34

SCD Group

JANUARY 6, 2013

Associations traditionally (as in pre-social media) developed and implemented programs and services that the volunteer boards and/or professional staff conceived and implemented. So, they establish policies, pricing and promotion designed to keep recruiting new members. This worked/works great!

System 40

System Social Media Content Cost 40

Association Adviser

MARCH 19, 2013

Khoury also pointed to a “new world order” based on shifting demographics (Boomers approaching retirement and Gen X and the Millennials rising); different modes of communications (virtual and social media); and an “elemental change” in what members value. Charles Popper, Naylor.

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New York City New York California Video 60