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5 Gen Z Values Associations Need to Know

Membersuite

They’re done with the social media performances of selfie-obsessed, show-off Millennials in their feeds. Gen Z is twice as likely as Millennials to make a purchase based on a recommendation from an influencer. You’re more likely to recruit them as members if you offer discounted young professional or virtual membership tiers.

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Association Brain Food: 7.21.23

Reid All About it

But TopClass LMS/WBT Systems describes ten skills your members need to learn right now. Unlike on Threads, which, Kate Lindsay at Embedded says, is “ a mecca of Millennial brain rot.” Hear tips to recruit and retain these generations. The next edition will go live on Friday, August 4. Member education. See how you measure up!

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Re-Energize Online Learning for Members

WBT Systems

If you have been providing continuing education programs or professional development training via your website or learning management system, but your members don’t seem to be interested in the training you are offering, how can you re-energize online learning for members? The Who, What, When, Where, Why, and How of Curation.

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How to attract top talent

Association Success

Tim Glowa , leader of human capital analytics firm Clever Trout Consulting , says HR managers should “leverage the same tool kit items your marketing colleagues use to attract customers.” . Millennials, a generation that is now making up for more than 50% of the workforce, thrive in the workplace that offers a clear growth path.

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Association Brain Food Weekly: 8.21.20

Reid All About it

Either way, career pathways , says WBT Systems in this #ASAE20 recap, help your members and market understand what they need to learn and which of your programs they should take to acquire those competencies. Dating app Happn uses geolocation tools to recreate chance encounters , reports Fiona Zublin at Ozy. Career pathways.

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Embracing and Engaging Young Professionals

GrowthZone

Our annual survey of association professionals reports repeatedly that a common concern is the increased pressure to recruit young members. The bulk of the workforce is made up of Millennials, Generation X, and Baby Boomers, and Gen Z is not far behind. They delight in making positive systemic and organizational change.

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Association Brain Food: 2.23.24

Reid All About it

Gen Z and millennial marketing. Hear about the benefits of a Chapter Ambassador Program, how to recruit Ambassador members, the steps needed to launch the program, how to leverage this as a member benefit, and the overall value proposition. Event sponsorships. Here’s some help for marketing more effectively to younger generations.

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