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Association Brain Food Weekly: 2.26.21

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Sigh, another self-improvement project—almost complete. If your association fits any of the five scenarios described by Lowell Aplebaum, FASAE, CAE, in his recent post, it’s time to review your strategic plan. The seven biggest mistakes in membership recruitment. Host: New York Society of Association Executives.

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Association Brain Food Weekly: 3.5.21

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Laura Cappelle, New York Times ). The nerdy dopamine pathway: a well-traveled route if, like me, you get excited and energized by the possibility of learning something new. The ROI Member Recruitment Brochure: How to Crea8e Brochures That Positively Influence Membership Decisions. Scott Barry Kaufman ). Host: Fridays@4.

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Association Brain Food Weekly: 11.27.20

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The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions. The ROI of Words: How to Write Website Copy That Will Drive Member Renewal and Recruitment. The Advocacy Year-End Review and Futurecast. Host: New York Society of Association Executives. More info/register.

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Association Brain Food Weekly: 1.28.22

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Leadership training shouldn’t be reserved for top performers and senior management, say Navio Kwok and Winny Shen at Harvard Business Review. Why not offer leadership training to volunteers who show an interest in taking on new responsibilities so you can fill the pipeline? Host: New York Society of Association Executives.

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Association Brain Food Weekly: 1.15.21

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Judges get an inside look at some of the most innovative and outstanding marketing, membership and communication projects and programs in the association profession. The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions. Host: New York Society of Association Executives.

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Association Brain Food Weekly: 5.15.20

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Sarah Gershman, Harvard Business Review ). This session will review key questions you need to be asking now to craft a successful return-to-work plan. Learn about the tools and best practices for designing a reputable online survey, recruiting participants, and analyzing the data. Impexium ). Stop zoning out in Zoom meetings.

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Association Brain Food: 6.2.23

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Starkweather Association Services’ shares best practices for change readiness that will help you understand and minimize the complications people bring to technology or any other change project. I’m telling you, change management chops will make a tremendous difference for projects and your career. More info/register.