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Test-Drive Your Next Member Recruitment Campaign

Associations Now

Digital marketing tools make it easier to test out a member recruitment campaign in real time. When it comes to new-member recruitment, a little bit of testing and tinkering can go a long way to a successful outcome. The newsletter really was a peek behind the scenes of what the AOA was doing for young members.”.

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Association Brain Food Weekly: 1.29.21

Reid All About it

Your voice—along with those of nearly 1,000 association leaders around the world—will help us all gain insights about what is working to recruit, engage and retain members during the pandemic. The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions. Online learner engagement.

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Association Brain Food: 4.26.24

Reid All About it

TopClass LMS also discusses factors that limit participation and strategies to improve your volunteer recruitment and retention efforts. She shares comments from a video of ‘90s high school kids hanging out. The video is captioned, “Phones? Association trends. The outlook for associations, as described in Marketing General Inc.’s

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How to engage your members where they are, when they are

MultiBriefs

Discover where your marketing matters With the digital transition all but complete, the days of traditional print for newsletters and marketing material are coming to a close. Gen Z The current generation entering the workforce is Gen Z, and it's all recruitment teams are talking about. Gen Z is the generation of multitaskers.

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Association Brain Food: 4.12.24

Reid All About it

Member recruitment. Episodes are published Monday mornings in both audio and video format, available on YouTube, Spotify, Amazon Music, iHeart Radio, Apple Podcast, and Google Podcast (to name a few!). In real client videos from the healthcare industry, see the power of data-based creative and how data informs campaigns.

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5 Gen Z Values Associations Need to Know

Membersuite

Focus on microlearning—short videos and course modules that are easy to fit into a busy day. You’re more likely to recruit them as members if you offer discounted young professional or virtual membership tiers. Ask industry suppliers to sponsor scholarships for Gen Z too. ROI is everything for them.

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8 Ways to Keep Up with Members During the Great Reshuffle

Membersuite

3: Newsletters. Insert a personalized section in newsletters that says: “According to our records, your job title is [XYZ]. Create a brief video tutorial showing them how to get started. 6: Recruitment Lead Generation. 6: Recruitment Lead Generation. Click here to update if incorrect.” 4: Online Interactions.

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